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Etsy provides a fascinating look at a company who found traction among a very passionate and idealistic group of people, rode that wave to massive growth and an IPO and now must find growth through decisions often at odds with the beliefs of its earliest members. In this growth study, we look at how they did it in the early days, the decisions and dynamics of their business that allowed them to scale, and the company's efforts to keep finding the new growth lever.
Nasty Gal is one of the most successful ecommerce brands of the last five years, capturing the imagination of millennials and raising $65 million in funding. How did Nasty Gal, and their CEO Sophia Amoruso, go from eBay store to ecommerce stand out? Our growth study shows how Amoruso and her team were able to create a brand worth coveting, leverage social media and fiercely loyal customers to breakthrough a competitive ecommerce landscape.
Using a High Tempo Testing approach we’ve been able to add as many new MAUs in the last 11 weeks as we did in the first 32 weeks following the launch of GrowthHackers.com. High tempo testing isn’t easy, but it is extremely effective. It requires both a rigorous process and a system to manage that process. Much like lean manufacturing it focuses on throughput and small batch sizes. By adopting high tempo testing, we eliminated the bottlenecks at the ideation and experimentation steps to unlock more growth. If your team is truly committed to driving growth, High Tempo Testing is the most predictable way we’ve found to hit aggressive targets.
Though Slack officially launched just over a year ago, the app has seen truly remarkable growth in that time. At launch, in February of 2014, Slack had around 15,000 daily users. By August of 2014, Slack’s daily active users had grown to 171,000, and that number had swelled to 285,000 by November. By February of 2015, the app boasted over 500,000 daily active users, with “tens of thousands” of new users added week over week, representing a thirty-threefold growth in just a year...
Over the past six years the company has seen remarkable growth. New Relic monitors nearly 700 billion data points per day across 1 million websites and more than 1 billion mobile app installs. In their earnings call in February of 2015, New Relic announced it had more than 11,000 customers including Runkeeper, Tableau, Nike, Gawker Media...
When Wolfe returned from her trip, Muñoz says Tinder had grown from fewer than 5,000 to almost 15,000. “At that point,” he says, “I thought the avalanche had started.” The importance of this early supply-side seeding and word of mouth growth through collegiate greek networks cannot be understated, as it helped the unknown app reach the critical mass necessary for the network effect to take hold.
With 172 employees, a current valuation of $3.5 billion, and $200 million in funding, Stripe is now processing billions of dollars a year for thousands of businesses, and the company is well on its way to fulfilling the goal as expressed on the company’s website—increasing the GDP of the internet. But what exactly contributed to this monumental growth?
Spotify is a truly remarkable growth story. In just six years the company is valued at more than $10 billion and has more than 50 million users, 12.5 million of which pay for the service. But how did the company get to where it is today and what is its growth engine? We dive deep into Spotify’s story to uncover the key elements that helped them grow to incredible heights.
Airbnb is now a household name that has surpassed industry legacy Hilton Hotels in nights booked. As of spring 2014, the platform had 10 million guests and 550,000 properties listed worldwide, along with a $10B valuation—making Airbnb worth more than legacy players like Wyndham and Hyatt. Read on to find out how they got here.
By November 2011, WhatsApp had become the No. 1 paid social app for iOS, and had been downloaded 10 million times on Android. WhatsApp went on to raise another $50M from Sequoia in July of 2013. And in February of 2014 the company was acquired by Facebook for $19B, the largest to date for a venture-backed company.
Within four months, LinkedIn had hit the 50,000 user mark, and the company, behind the bonafides of its founding team and early promise, landed $4.7M in venture capital from Sequoia Capital in its first major financing round. Within a year of launch, they’d reached 500,000 users...
In 2012, Yelp opened on the New York Stock Exchange with a valuation of about $898 million. By September 30, 2013, they had accumulated 47 million reviews, with an average of 117 million monthly visitors, according to the company’s own numbers. When Yelp came on the scene, IAC’s local review site CitySearch was the dominant player, having been up and running for around a decade while accumulating over 112,000 restaurant reviews. Yet by early 2007, Yelp had left CitySearch in the dust...
In Part 2 of our GitHub analysis, we cover the remaining pieces of their growth engine - from their unique approach on company culture, to community outreach, and more...
While Upworthy’s ascent to the top of the digital media landscape has been impressive, there are questions about its viability as a long-term media player. Pressure from competition—new and old—as well as an over-reliance on Facebook and the pressure to crank out a never-ending string of hit content have created a situation that demands continuous innovation to stay ahead of challengers. The question is, can it?
Upworthy launched on March 26th, 2012, and just seven months later, they were getting almost 9 million monthly uniques visitors. In November of 2013, just 20 months later, Upworthy saw close to 88M unique visitors worldwide, with mobile visitors eclipsing desktop viewers for the first time. Those 88 million put Upworthy just behind online publishing powerhouse Gawker, according to a memo from Gawker Publisher Nick Denton, with it’s sights set on Buzzfeed with their 133 million monthly uniques.
HubSpot invented the term Inbound Marketing, and has lived it’s mantra, driving their business from an idea in 2004 to a $50M+ run rate in 2012 in the competitive marketing tools and services category. But is the story that simple? A deeper dive reveals that a deep belief in metrics, an organizational focus on growth, and a commitment to sales excellence has fueled their explosive rise.
Evernote has never been sexy, almost ran out of money, and doesn’t benefit from the network effects that drive many of today’s successful companies. Yet Evernote’s 75 million users and $1+ billion valuation prove they’ve figured out their own unique growth engine. So what is it? And how did they get those first 100,000 users?
The beginning of Snapchat, a photo and video messaging application for iPhone & Android is shrouded in controversy, yet one thing is clear – the idea dreamed up by fraternity brothers from Stanford goes far beyond just being a “sexting” app. Dismissing the controversy is a mistake; but by not over-positioning itself as a “sexting” app, Snapchat was able to change how we think about how photos and videos are shared.
What began in 2009 as a luxury car service in San Francisco is now valued at $3.76 billion and operates in more than 35 cities worldwide. As of August of this year, Google Ventures has officially cast their vote of confidence in the startup with a $258 million investment—a full 86% of their $300 million annual budget—and for good reason.
You may not have heard of Belly, but what they’ve achieved by building a multi-sided marketplace business in the notoriously difficult small business market is nothing short of impressive.
By combining an elegant integrated payments system with a distinctive conversation-triggering piece of hardware, Square has disrupted the credit card payments establishment while making credit card processing more accessible to small businesses everywhere.