You are probably here because you recognize the huge potential Youtube has. It’s the number 2 search engine in the world and owned by the number 1 – Google. It’s becoming increasingly important to include Youtube in your marketing mix and increase your brand’s presence on this platform. Since running a successful YouTube channel takes a little more planning when compared to other social media platforms, many get discouraged – and this course is here to help you. This is for all marketers who would like to build a successful YouTube channel and don’t know where to start.
We will cover how to create an outline for your channel, including branding materials, how to create a killer content strategy so you will never get stuck without video ideas again, and how to technically set up your youtube channel for success. This course also touches on analytics and monetization. All this thought by Tjaša Deu, a video marketing strategist, who after growing her own channels, has consulted for individuals and brands who recognize the importance of YouTube in their marketing strategy, like Cosmopolitan, Hawai, and Canon.
