Growth Master Training Course with Sean Ellis

Master the fundamentals of growth leadership with Sean Ellis. Learn to lead teams, run effective growth meetings, and accelerate testing for breakout success.

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Price

$299.00

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Breakout growth requires an effective Growth Master leading the charge. This self-paced course taught by Sean Ellis is already a classic for growth professionals. In this course, Sean will teach you the fundamentals to become an effective Growth Master. He shares best practices for leading a team to execute a growth process that drives results.

Sean has evolved these best practices through his roles leading growth efforts at Dropbox, LogMeIn and Eventbrite and by collaborating with effective growth leaders at other breakout success companies such as Facebook, Uber and Slack.

In this course, you will learn how to:

  • Keep your team consistently engaged in growth
  • Prepare in advance for each growth meeting
  • Conduct an effective growth meeting to maximize the growth
  • Follow up after each growth meeting to ensures plans are effectively executed
  • Focus your team on the highest leverage growth opportunities
  • Accelerate your team’s testing velocity for maximum growth learning

This course is designed for anyone who wants to become an effective Growth Master. Effective growth masters often have backgrounds as marketers, product managers, growth analysts or even founders.

INSTRUCTOR

Sean Ellis, Founder of GrowthHackers, co-author of Hacking Growth, former growth/marketing leader at Dropbox, Eventbrite, LogMeIn and Lookout.

CERTIFICATION

At the end of the course you’ll have an opportunity to become a certified Growth Master by successfully completing the course final exam.

Course Content

Section 1: Course Goals & Agenda
Section summary
Section 2: Key Growth Fundamentals
Introduction to Section 2 – Key Growth Fundamentals 1 Quiz
Lecture: Growth is Cross-Functional 1 Quiz
Lecture: Finding Your North Star Metric 1 Quiz
Lecture: Testing Drives Growth 1 Quiz
Lecture: Twitter’s Accelerated Testing 1 Quiz
Lecture: Focus Testing on Specific Objectives
Section 3: The Growth Process
Lecture: What’s an Effective Growth Process
Lecture: The Growth Testing Process
Lecture: Analyze the Situation
Lecture: Idea Generation for Objectives
Lecture: Inputs That Drive Growth Ideas
Lecture: Prioritize in Weekly Growth Meeting
Lecture: Launch Tests
Lecture: Analyze Tests and Report Progress
Lecture: Easy Access to Testing History
Lecture: Test Analysis Leads to New Ideas
Lecture: Repeat to Achieve Objectives
Section 4: The GrowthMaster Role
Introduction to Section 4 – The GrowthMaster Role
Lecture: Qualities of a Good GrowthMaster
Lecture: The GrowthMaster Role
Lecture: GrowthMaster Daily Activities
Section 5: The Growth Team
Introduction to Section 5 – The Growth Team
Lecture: Cross Functional Growth Team
Lecture: Who Should be on the Growth Team
Lecture: Growth Team Models
Section 6: The Growth Meeting
Introduction to Section 6 – The Growth Meeting
Lecture: The Weekly Growth Meeting
Lecture: Pre-Meeting Preparation
Lecture: Characteristics of a Qualified Idea
Lecture: Weekly Nominations From Team
Lecture: Who Attends the Growth Meeting
Lecture: Maintain Sense of Urgency
Lecture: Weekly Growth Meeting Agenda
Lecture: KPI Review
Lecture: Objective Progress, Key Learnings
Lecture: Review Planned Test Launches
Lecture: Choosing Right Tests to Launch
Lecture: Growth of Idea Backlog
Lecture: Post Growth Meeting
Section 7: Pulling it All Together & Conclusion
Introduction to Section 7 – Pulling it All Together & Conclusion
Lecture: Pulling It All Together
Lecture: The Good GrowthMaster…
Conclusion
Section 8: Resources & Certification Exam
Resources
Quiz: GrowthMaster Certification
Congratulations!