This SEO course, led by Theo Moulos, offers a comprehensive ~10h journey through the essentials and advanced strategies of Search Engine Optimization. Starting with foundational concepts, it stresses SEO’s importance for website development and growth, covering Rich Snippets, technical, social, and Surround Sound SEO. The course thoroughly explores keyword research, including the 5Ws Framework, and categorizes keywords by user intent. It delves into optimizing on-page, on-site elements for better indexing, and off-site strategies like link building for authority and brand awareness. Concluding with the latest trends, it emphasizes audience understanding and the significance of diverse search platforms beyond Google.
