The product marketing role is notoriously tricky to pin down and define. The type of product you market, stage of growth your company’s at, industry you’re in, and so much more, can impact how you execute your role.
This fundamentals class brings clarity to the product marketing position to ensure you’re fully up-to-speed with what’s an exciting and multi-faceted role, that sits at the intersection of organizations large and small.
By the end, you’ll walk away with a clear roadmap of the stages you need to nail to successfully get products to market – and keep them there, and a shorthand explanation of how to get the rest of your company to rally around your function.
Once you’re enrolled, you’ll gain access to 3 hours of:
- Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationship
- In-depth guest footage from product marketing experts from organizations like Lyft & TikTok
- Industry-standard frameworks to guide your day-to-day and career progression
- Discounts for continued professional PMM development & product marketing certification opportunities.
