LIVE WEBINAR | SEPTEMBER 18, 2025 | 9AM PT - 12PM ET - 5PM GMT

The Art and Science of Viral Marketing

With Theo Moulos - Chief Strategist GrowthHackers.com

How to Engineer Growth Through Referral Loops That Actually Work

 In this high-impact session, Theodore Moulos—CEO of GrowthRocks and CSO of GrowthHackers—unpacks the mechanics behind successful viral and referral marketing campaigns. You’ll learn how to turn customers into growth agents using psychological triggers, milestone incentives, and optimized viral loops. From modeling the viral coefficient (k-factor) to dissecting real-world campaigns that drove exponential lead generation, this webinar gives you the playbook to engineer scalable, sustainable virality.

WHO IS IT FOR

Startup founders, marketers, growth professionals, and product owners looking to move beyond paid ads and tap into the power of word-of-mouth at scale. If you’re tired of chasing leads and want to build a viral machine—this is for you.

RSVP to Attend

Fill out the form below to attend the live webinar on SEP 18th, 2025 - 9AMPT - 12PM ET - 5PM GMT

What to expect

  • The psychology behind sharing: why people refer and what motivates them

  • How to structure viral campaigns using milestones and exclusivity

  • Real examples of B2B and B2C viral campaigns that drove 70%+ referrals

  • How to measure and forecast growth using the k-factor

  • Hacks to convert subscribers into brand ambassadors

Train with the best

How to Engineer Growth Through Referral Loops
That Actually Work

Your Speaker

Theo Moulos
Chief Strategy Officer
Growthhackers.com