LIVE WEBINAR | JUNE 4, 2025 | 9AM PT - 12PM ET - 5PM GMT
Engineering as Marketing
With Theo Moulos - Chief Strategist GrowthHackers.com
- 100% Free
Building the growth hacking toolset. On Camera!
What if your next growth breakthrough isn’t another ad campaign—but a tool, quiz, or micro-app that brings users to you? In this fast-paced, idea-packed webinar, we’ll explore how startups and scale-ups are building mini-products, games, tools, and interactive experiences that act like marketing but feel like value.
From viral calculators to addictive quizzes, from browser-based games to helpful widgets, you’ll learn how to transform engineering efforts into high-ROI growth machines.
Whether you’re a marketer with dev support or a dev ready to make a marketing impact—this session is your gateway to the new frontier of creative growth hacking.
RSVP to Attend
Fill out the form below to attend the live webinar on JUN 4th, 2025 - 9AMPT - 12PM ET - 5PM GMT
What to expect
What is “Engineering as Marketing”? Why it works (with real-world examples from companies like HubSpot, Typeform, and GrowthHackers itself)
The Growth Potential of Micro-Tools. Building SEO powerhouses (free tools that rank)
Selecting the correct Freemium utilities as lead magnets
Gamify to Amplify. Growth loops from games and challenges
Behavioral science behind quizzes, puzzles, and interactive content
Tools like Outgrow, Typeform, and lovable
From MVP to MVT (Minimum Viable Tool). How to scope fast, lightweight, buildable ideas
Quizzes that convert (e.g., Interact’s viral quizzes) and Toolkits and generators (e.g., slogan generators, growth calculators)
How to Ideate Your First Engineering-as-Marketing Asset. Rapid-fire ideation exercise
