the-state-of-growth the-state-of-growth
A full report on how teams grow with experimentation

We've conducted a comprehensive research with teams working with growth and experimentation.

Download our report to take a peek under the hood to learn more about goals, processes, people and results of rapid experimentation across the globe.

Download the report
Download the report

Objectives and Metrics

How do growth teams set their objectives? What is their main focus? What are the most common North Star Metrics?


Discover how teams manage ideation, prioritization, experiments execution and share learnigs across the board.

People and Culture

How are growth teams structured,
and what are the main skills and challenges experienced by growth teams?

Goal Achievement

How many experiments are considered successful? Are teams having succes in growing their North Star Metrics and Revenue?