74% of marketers say that videos are more effective at generating leads than blog posts. But using video to generate more leads for your business requires more than just publishing videos. You have to create engaging videos—videos that encourage people to press play and continue watching from beginning to end. After all, it’s hard to generate leads if no one’s watching the videos you publish. So for our latest survey, we set out to determine what aspects of a video have the greatest impact on viewer engagement. We asked about all of the standard things: video and audio quality, script, length, format, and talent. Here's what we found:

One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO.

YouTube is one of my favorite marketing channels for 2018. While other channels are becoming too crowded, there’s an opportunity to build your brand or business using YouTube. To help you grow your YouTube channel, here are 5 strategies you can start using today.