74% of marketers say that videos are more effective at generating leads than blog posts. But using video to generate more leads for your business requires more than just publishing videos. You have to create engaging videos—videos that encourage people to press play and continue watching from beginning to end. After all, it’s hard to generate leads if no one’s watching the videos you publish. So for our latest survey, we set out to determine what aspects of a video have the greatest impact on viewer engagement. We asked about all of the standard things: video and audio quality, script, length, format, and talent. Here's what we found:
YouTube is the Internet's largest video site. Billions of hours of video are viewed every month on YouTube. YouTube can be a powerful channel for growth due to the massive audience and the viral nature of video content. These are the best articles on how to grow your business with YouTube including YouTube growth hacks, how to advertise on YouTube, how to make viral videos, and case studies of how companies grew by using video and YouTube. If you want to use video to grow your business these articles will show you how to do it.
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