Visitors rage clicking on certain elements on your website is a good indicator of a UX error. For example, people may click on a blue text that is not a link or on an image that has no click functionality. Detecting and fixing such usability issues is crucial, and luckily the detection part is doable using Google Tag Manager and Google Analytics.
Do you remember the early days of digital marketing when collecting new leads was pretty straightforward? The formula was simple: - you create a landing page - you send traffic to it with ads - your visitors fill the form and become leads But today this formula is not working too well anymore. New technologies have changed consumer behavior online: More and more people browse the web from mobile devices and expect a seamless navigation, making website lead generation obsolete. If your business relies on constantly generating new leads to grow, what can you do to keep feeding your marketing funnels? What types of ads should you use? I shared my point of view and expertise in this brand new Medium article.
1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page). 2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS. 3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length. 4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).
User experience refers to the relationship between product and user and typically involves the design of interfaces and interactions. User experience can play a large role in any growth efforts because it dictates how a user interacts with your product or service. A good user experience can help your business grow, while a poor experience can hurt growth through low conversion rates, poor user retention rates, and negative word of mouth.
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