Most of the world is online today, and that’s exactly why if you have a business, then you need a strong online presence, and a strong online presence comes with a strong website. When you create a website for your business, the design and aesthetic of the website needs to be matched with your business. Which is why you need to consider the important factors of web designing. When it comes to creating a good website, you need to keep up with the web designing trends. Want to know more? Check out this article.
“We innovate by starting with the customer and working backwards. The focus is not the product, but the customer.” Said Jeff Bezos when describing Amazon’s approach to user experience. There’s a lot of wisdom in that statement. In the ecommerce world, it’s easy to fall into the trap of focusing on the product at the expense of the customer. I’d bet that most retailers have been guilty of doing so at some point. All too often, in the drive for higher conversion rates and more revenue, retailers make optimization changes geared towards short-term gains, without fully considering the individuals they’re selling to. In the short-run, this might work. But in the long-term, it’s a colossal mistake. UX testing and optimization is fundamentally about creating an experience that delights your visitors. So how can you achieve that? I share my thoughts in the latest article on our blog — click the link below and have a read!
1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page). 2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS. 3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length. 4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).
User experience refers to the relationship between product and user and typically involves the design of interfaces and interactions. User experience can play a large role in any growth efforts because it dictates how a user interacts with your product or service. A good user experience can help your business grow, while a poor experience can hurt growth through low conversion rates, poor user retention rates, and negative word of mouth.
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