Usability testing is a widely used research method to collect detailed and direct qualitative user feedback about your product (or website, mobile application, anything…) What is it exactly and how does it work? Why is it important for Data Analysts and even for Data Scientists? How can you do it by yourself? By the end of this article all these questions will be answered!
Can you solve a puzzle for me? Imagine you’re a business selling software that allows busy parents to share photos and videos with their close ones. When designing your pricing strategy, should you offer users a single plan or two plans? Back in 2010 the right answer would be... Idea to test from this article (GrowthHackers makes it easy to save ideas and prioritize testing)
Upon launch, HubSpot began tracking over 90 different conversion paths. Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, they've built a dashboard that pulls in every key metric across the website on a daily basis and lets them know how they're doing. They've discovered that: - They doubled the conversion rate of HubSpot.com with their new "Get Started" flow - There was a 35% increase in demo requests by total volume, which are high-quality MQL's for their product - This is supported by the fact that their new demo landing page design is converting 57% better than the previous design - Sales chat volume increased by 38% and inbound call volume doubled, meaning that more users are going through channels that have a very high close rate - This ultimately resulted in a 27% increase in product signups by total volume, which translates into more revenue and retained users for the business HubSpot places this project amongst our growing list of confirmations that a strong focus on User Experience and Conversion Rate Optimization will drive the greatest performance impact on a design. Multi-disciplinary teams that think beyond the pixels and understand not only what they're designing, but why they're designing it, are positioned to create the most thoughtful and impactful solutions.
User experience refers to the relationship between product and user and typically involves the design of interfaces and interactions. User experience can play a large role in any growth efforts because it dictates how a user interacts with your product or service. A good user experience can help your business grow, while a poor experience can hurt growth through low conversion rates, poor user retention rates, and negative word of mouth.
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