Augmented reality is a huge opportunity for eCommerce. According to eMarketer, more than 59 million Americans are expected to be using AR at least once a month by the end of 2019, up from 31 million in 2016. The mainstream adoption of AR has big potential for eCommerce firms. From showcasing products more robustly to building stronger customer relationships and enhancing the checkout process, the technology can improve the shopping experience in many ways. Here are seven stores doing just that.
Have you ever been on a roller coaster ride? If yes, then do you recall the edge-of-the-seat ups and downs, the head-rush from the varying speeds across the entire course? Well, marketing your mobile app can be similar! As a growth marketer, you are bound to have a tough time improving your app user engagement and retention rates. In fact, the problem of anticipating actual downloads can be easily solved as opposed to getting repeated active usage from downloads. The fact that 21% of users' drop-off right after the first-time usage indicates something is wrong with the app or the UI is too complex. And the first time user experience (FTUE) is very crucial for any mobile app business as it can decide the success of your app. So how do you educate a user about your key app features to build a habit that could improve user engagement and retention? The solution: App Walkthroughs!
1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page). 2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS. 3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length. 4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).
User experience refers to the relationship between product and user and typically involves the design of interfaces and interactions. User experience can play a large role in any growth efforts because it dictates how a user interacts with your product or service. A good user experience can help your business grow, while a poor experience can hurt growth through low conversion rates, poor user retention rates, and negative word of mouth.
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