A fact of life is that nothing stays constant. Things change and you have to learn to adapt if you want to stay in the game. For example, with the rise of the internet, practically everything changed. Apart from having to deal with rankings and getting in touch with an SEO agency, businesses quickly learned that survival meant entering an online ecosystem, an ecosystem where the playing field between brand and consumer is closer to even than ever before.

When planning your next business growth initiative it's important to assess insights with the help of clean data and customer journey visualization. Customer journey visualization is at the root of providing a clean customer experience, and it starts with developing an understanding of the people who interact with your business the most—your employees and your customers.

1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page). 2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS. 3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length. 4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).