Today, there are more than 2.32 billion smartphone owners around the world. These devices aren't just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products - and in more and more instances, making purchases. However, there’s a big problem when it comes to mobile for many retailers: conversion rates are are lagging. But digital wallets are stepping in to improve this equation. Here's what you need to know about improving mobile UX to drive conversions via digital wallets.
Upon launch, HubSpot began tracking over 90 different conversion paths. Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, they've built a dashboard that pulls in every key metric across the website on a daily basis and lets them know how they're doing. They've discovered that: - They doubled the conversion rate of HubSpot.com with their new "Get Started" flow - There was a 35% increase in demo requests by total volume, which are high-quality MQL's for their product - This is supported by the fact that their new demo landing page design is converting 57% better than the previous design - Sales chat volume increased by 38% and inbound call volume doubled, meaning that more users are going through channels that have a very high close rate - This ultimately resulted in a 27% increase in product signups by total volume, which translates into more revenue and retained users for the business HubSpot places this project amongst our growing list of confirmations that a strong focus on User Experience and Conversion Rate Optimization will drive the greatest performance impact on a design. Multi-disciplinary teams that think beyond the pixels and understand not only what they're designing, but why they're designing it, are positioned to create the most thoughtful and impactful solutions.
User experience refers to the relationship between product and user and typically involves the design of interfaces and interactions. User experience can play a large role in any growth efforts because it dictates how a user interacts with your product or service. A good user experience can help your business grow, while a poor experience can hurt growth through low conversion rates, poor user retention rates, and negative word of mouth.
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