Time and again, there are clients who are confused (while outsourcing their software development project to us) about whether we follow the agile software development approach or waterfall for most of our application and software development projects. Since the response is not so simple, I decided to address it through this blog.

I think everyone recognizes, at least in theory, the importance of user research to launching successful products. Just assuming what users want is a risky thing and research helps mitigate that risk. Hearing from users first hand creates alignment and empathy for the users need. But user research is still the area of product development that gets squeezed, or in some cases ignored, and so we wanted to discuss how to navigate this challenge. During our discussion, we break down the barriers we have each experienced with organizations doing user research.

1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page). 2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS. 3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length. 4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).