Optimizing every node of your business financial system is a must. Given that bills make a huge part of your monthly expenses and mean a lot to your business sustainability, you really want to make billing less resource-taking. Fortunately, intelligent billing is already implemented by various platforms and includes a set of tricks called to save time and company funds. Let’s take a closer look at the topic with billing experts.

In many cases, a logo design says more about your business than your product. For example, if you are an established brand, your loyal customer base will only need to see a glimpse of your logotype before recognizing your name. On the other hand, new businesses should pay even great attention to representing their companies. While business success does not directly depend on the image behind any company, stylish representation can be of great help with marketing campaigns. 👉🏼 If you have a small team and have not employed anyone to create a logo design, do not worry. Whether you are a manager of a big corporation, head of your startup, or a true innovator who needs to design the logo himself, this article is for you. It will break down the importance of logo design that complements your business, describe different types of logos, and explain how you can create one yourself.

Today’s marketing landscape relies heavily on content marketing. Companies use content to create trust and rapport with potential customers, and then nudge those people through the buyer’s journey. Content marketing materials also fuel the entire sales and customer lifecycles. From sales and marketing collateral to educational materials that support customer success and turn customers into evangelists, content is the backbone of modern, growth-driven companies. At Foleon, a core tenant of our content marketing success is what we call “writing on purpose.” Simply writing and publishing a blog post or two won’t get the job done. Writing must be targeted and should have measurable goals. Part of writing on purpose is identifying the people you want to read your content. This targeting has always been an essential part of marketing. Without it, you put in far more effort for far less return. Over the last decade, online data and analytics has made content targeting much easier. Unfortunately, marketers still struggle to make real use of their data for effective content targeting. It remains in the realm of the vague and mysterious to many. In this post, we’re going to dive into one of the best tools you have at your disposal: the buyer persona. By the end of this post, you’ll understand how and why personas are essential to your content marketing efforts and you'll have the tools to begin creating your own.