Customer service is very important for the growth of your business. Regardless of how good your product is, customers will most likely remember the quality of support they receive, when they ask. If you want to improve your customer relationships, then you should think about smoothening your whole customer support process. Providing good customer support requires talented and motivated customer service representatives who could listen and attend to your customers carefully. Customer service representatives deal with customers, provide them with information regarding products and services and make sure they are quenched. This is key to the continuous growth of your company. Customer service representatives are more than just employees and they hold the key to building your brand image, boosting sales and increasing revenue. Customer service is important to your business because it retains customers and extracts more value from them. Investing in customer service helps activate your flywheel because loyal customers will help you acquire new customers, free of charge, by convincing prospects to interact with your brand. And their positive testimonials will be more effective than any of your current marketing efforts and are cheaper too.

The crisis we are experiencing right now has led to many companies needing to make critical decisions on a daily or even hourly basis, without proper planning or risk assessment. In times of COVID-19, uncertainty is often the only certain thing you can see (well, not literally) coming round the corner. The pandemic is also intensifying our teamwork and, in many cases, teamwork is the only way for businesses to push things forward, secure stable growth, or to simply survive. This is why we want to share some essential tips on what your customer service team may need right now in order to cope with the current situation. It’s important to remember that companies are not the only entities working from home. Your customers or potential clients are also looking for ways to solve their issues and problems remotely in times of lockdown and quarantine. This is an excellent opportunity for brands to reinvent their strategies and business operations, make themselves more accessible, and simply become better at providing customer service and improving the customer experience. In this situation, your leadership is also being put to the test. You have to look for new ways to make sure your customer experience teams are working in the best conditions possible. Keep reading to learn how to keep your customer service team happy and satisfied using top-notch leadership skills, while meeting customer expectations at the same time.

The founders at Basecamp thought it was time to give emails a renewed experience with HEY. Here's a deeper look at their user onboarding! (btw it's all in a comic book format 🔥)