Here’s a look at the announcements and updates from the top social media networks this month. 280 characters After a global experiment in September studying engagement levels with tweets comprising more than 140 characters, Twitter rolled out the 280 character limit to all users this month. Their study found a positive correlation between the number of characters and tweet engagement rate, though the company reiterated that healthy interactions are mainly dependent on the quality of content and language.
The customers use case is that essentially they have a large list of users who've subscribed to their list. They want to increase their open rate for a product their launching and therefor want to test micro-targeted emails based on Linkedin / Twitter info. The hypothesis is that through micro-targeting they'll deliver content that is more appealing to each user, and in turn have a higher CTR & Conversion rate. Would love to hear the communities discussion on this. Strategies, experiences or other banter appreciated.
Twitter marketing includes both the organic and paid marketing and growth tactics that marketers use to growth their Twitter audience and drive traffic and growth from Twitter. These are the best articles on how to grow your Twitter following, how to use Twitter ads, how to use Twitter cards, how to use Twitter retargeting and more. You'll also find Twitter growth hacks and Twitter automation tips here.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter