Workplace communication plays a major role in productivity, efficiency, job satisfaction and employee turnover. No matter which communication channel you use, you’ll need to follow these basic etiquettes when you interact with your coworkers.

Is Twitter an effective social channel for B2B lead generation? Generating leads on Twitter for B2B companies is often overlooked or seen as a nice-to-have when building a brand account. But on the contrary, when compared to other social media platforms, Twitter performs better for lead generation purposes by nearly 50%--so how do you use this great social platform to generate B2B leads? In this article, dozens of marketers share 6 effective tactics to help your brand generate more B2B leads on Twitter:

It’s not a secret to anyone that Facebook is the most popular social media platform on the planet. And now, as Facebook also owns Instagram, these two platforms create a tandem that can possibly exclude all other social media platforms in terms of digital marketing. But where does it leave Twitter? Is it losing its popularity? It may seem so, especially considering how much money brands pour into creating content for other social media platforms. However, Twitter still stands strong against its competitors in social media marketing and, in some instances is even more effective than other platforms.