A great tool to measure your site's data privacy. It runs a quick audit of your site and gives you recommendations on areas to improve. With all the new laws coming out it's good to see if your site/business is up to par.

17% of professional SEOs *only* use free SEO tools to do their work. Today, there are hundreds of SEO tools spanning a variety of functions that can help you research and target the right keywords, improve your technical SEO, and ultimately improve your organic footprint. So, to uncover the best free SEO tools, we asked 187 SEOs to weigh in with their favorites. Here are the 42 tools they recommended:

Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly... It takes a lot of time to learn how to become a great analyst, and it takes a lot of time to learn the ins and outs of specific platforms. Google Analytics, while more intuitive than many platforms, is no exception. In addition, there are many features that are powerful but are underrated and underutilized. I talked to dozens of experts to find out what they believe the most underrated features and reports are. Here are the top 12.