How do the biggest brands in the world stay at the top of their industry? Is it because their name recognition and reach is so great they’ll always be known? Does their money just allow them to hire the very best for each position? Or is it thanks to smart acquisitions of younger, more ambitious, but less wealthy brands? The truth is it’s a combination of all the above and more. However, whatever action is taken the goal is always the same. To push the boundaries of currently known processes. To improve upon the methods other brands use and find the new gaps in the market as they emerge. Brands who stay at the top are constantly evolving to widen the gap between them and their nearest competitor. Which is exactly what one of the biggest movie production companies in the world recently achieved thanks to their partnership with jumper. Thanks to a solid Social Commerce strategy, Marvel saw some incredible conversion rates when promoting both Avengers: Infinity War and Ant-Man and the Wasp.

A proliferation of devices brings new security concerns near the holidays

Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly... It takes a lot of time to learn how to become a great analyst, and it takes a lot of time to learn the ins and outs of specific platforms. Google Analytics, while more intuitive than many platforms, is no exception. In addition, there are many features that are powerful but are underrated and underutilized. I talked to dozens of experts to find out what they believe the most underrated features and reports are. Here are the top 12.