We recommended keeping an eye on Wix last year. We also suggested you pay attention to Wix Code, an innovative tool to extend a Wix site’s functionality. In a world dominated by WordPress, Wix has no choice but to come with excellent new tools. Luckily for us, Wix is a serious contender and brings to the table new and exciting options.

Targeting the savvy reader of today isn’t a piece of cake. The rapid evolution of the social web means that the way content spreads is changing on a daily basis. The same goes for media relations. That’s why you have to listen to your audience and be more focused on making visual, post-text, and bite-sized content. Here's how Vimeo does it.

Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly... It takes a lot of time to learn how to become a great analyst, and it takes a lot of time to learn the ins and outs of specific platforms. Google Analytics, while more intuitive than many platforms, is no exception. In addition, there are many features that are powerful but are underrated and underutilized. I talked to dozens of experts to find out what they believe the most underrated features and reports are. Here are the top 12.