As far as website analytics tools go, most marketers turn to two website tracking heavy hitters: Google Analytics and HubSpot. But, If you’re new to the world of website metrics, it can be hard to know which of these website analytics tracking tools to use, or if they can be used together. So in our latest report, we sought out to learn more about these two powerful analytics tools from dozens of marketers--similarities, differences and the benefits of using both Google Analytics and HubSpot to track website performance:

Email deliverability is a complex subject. First, it takes a while before you can say with confidence that all your emails are completely deliverable and your outreach is flowing as intended. A good reputation isn’t built in a day, after all. Second, there is no metric called “email deliverability.” Instead, several KPIs point out the state of your email deliverability and many technical factors that influence it. So, in order to make sure your emails are properly delivered, you must be able to look behind the curtains of email outreach, see how the gears turn and find out what makes it tick. What will this knowledge give you? You’ll know how to start your email deliverability test right. You’ll be able to map out the steps for improving your email security and building safe communication between you and your recipients. In case you hire a team to take care of your outreach, you will be able to quickly navigate your mailbox engineers through the issues that impact your performance. You’ll gain a better understanding of how electronic mail transmission works and how users are identified.

You knew about Agile. You probably knew about DevOps. You may also have heard of SalesOps. And now RevOps? What else are the West Coast tech-heads going to come up with? Well, until the next thing the invent, here’s everything you need to know about RevOps!