Growth Experiments is a complete platform to track ideas, hypotheses and results.
Over the course of his career, Andy has used growth tactics against a target KPI to see consistent strong double-digit improvements and many cases of high triple-digit gains. Andy is currently in Product Management at IBM. At IBM, Andy built and led the growth team in IBM Watson and has also participated in, launched and led multiple growth teams. The collective experiences formed the basis of his book, The Enterprise Growth Playbook. You can ask him anything related to: -Building a Growth Team -Growth Culture -Enterprise Growth -Product -Led Growth If you still don't have Andy's ebook, click here. Follow him on Linkedin
Do you have a growth marketing team in your business? If you’re trying to drive growth for a business, then you have more than likely heard all about growth hacking, and growth marketing. Growth Marketing is the process of designing and conducting experiments to optimise and improve the results of a target audience for a business. Basically if you have a certain metric you want to increase, growth marketing (also known as growth hacking) is a method you can use to achieve that boost. No, there’s no actual “hacking” of sorts, think of it more like data-driven marketing that’s aimed at delivering growth to a business. It's pretty important to have within almost any business - we all want to see growth right? Anyway, if you are in the process of setting up a growth marketing team, there are a few things you should note...
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.