One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps. In our years of experience, we continually find that companies that pursue a culture of experimentation will often have the best experience with conversion rate optimization. We’ve found time and time again that those who experiment the most, are able to innovate the best. Regardless of whether each experiment is successful, each lesson is helpful because it can provide insight...
The most efficient way to approach growth and acquisition depends on company stage. Andrew Chen's video covers the range: 1. New startups have to focus on underrated acquisition channels for early growth efforts 2. Find underrated channels that directly match your product’s target market 3. Learn with very small channels by focusing on qualitative feedback to start 4. Scale up to the next, bigger channels, by starting with tests to optimize your performance 5. Big companies approach acquisition by building a portfolio of channels that can scale 6. The most exciting channels “right now” need to tie uniquely/directly to your product 7. You have to pick the right social channels for virality 8. How do products spread on social channels? 9. “Going viral” doesn’t mean just building something cool 10. Not every platform is created equal (for virality). How do you build for the right one? The full post has the video and time-stamped notes.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter