Every year we notice new web design elements emerging highly impacting online sales. These web design elements are based on one sole intention and that is to provide the best user experience. Many eCommerce marketers are so busy getting their website on top of Google search result pages that they overlook the importance of customer experience in the store. SEO, social media optimization, PPC, and other digital marketing techniques are important but are useless if the online store functionality is not flawless. People come to your store through Google search but immediately leave if your website navigation structure is not user-friendly or has a cluttered design. eCommerce sales increasing every year, as you can see in the graph by eMarketer below, you cannot just overlook the importance of eCommerce website design elements hold in achieving conversions. Here is a list of some important eCommerce web design elements Below: Eccentric and Properly Sized Typography The content of your website can engage and encourage your visitors to stay and make a purchase, so ensure that it is readable. This is possible only if the typography you have chosen is properly sized. Also, the typography you have selected for your website should be aligned with your brand. Choosing the right typography can be a crucial decision as it gives a clear indication of what your business is all about. Intuitive Navigation Structure The products available on your online store should be properly organized into relevant categories and subcategories. Ensure that there are not more than 5 to 6 parent categories otherwise, the visitors might get confused. Originally published at https://www.qeretail.com on August 21, 2018.
Any team is made up of two or more participants who work collaboratively to achieve a common goal. In any collaborative game, sport, business, strategic mission or military campaign, humans will not survive if their teams are dysfunctional. A team spirit opens doors, overcome obstacles and solves even the most complex objectives. Even when sad things happen or individuals make dumpish mistakes, the team is able to rally, repair, and persist.
Dani Hart is a sustainable growth practitioner, currently traveling the world and learning as much as she can along the way. Putting her degrees in Marketing and Environmental Studies to work, Dani began her career testing new online strategies with international nonprofits to help increase donations and action. Managing a/b tests, campaign development, and email production for Defenders of Wildlife, WWF, Human Rights Campaign, and Save the Chimps. After following her h(e)art and moving to California, Dani worked remote for a year before transitioning to Payoff, a fintech startup helping U.S. citizens pay off credit card debt and reach financial freedom. During this time she worked with Dr. Galen Buckwalter to begin using psychology and personality insights to enhance marketing segmentation and optimization. Dani joined the GrowthHackers team and worked her way up to Head of Growth. Together, Dani and Sean Ellis produced the 2017 and 2018 GrowthHackers Conference agenda, along with all of the logistics of the event. She got her hands on anything and everything. Managing the marketing efforts for GrowthHackers’ software NorthStar, writing for the GrowthHackers Blog, learning from growth experts, and managing the growth process for the team were among her favorites. In August 2018, Dani left her full-time role with GrowthHackers, began her own growth consultancy, Growth Gal and jumped into new learning goals around yoga, burnout, and applying psychometrics at scale with psyML. Dani is now traveling the world, 3 months at a time, currently residing in Greece. If you have questions about sustainable growth (personal or company-wide), yoga, running, psychometrics, traveling, working remote, etc. Dani’s ready to answer them on March 7th at 9:30am PT / 6:30pm CET.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.
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