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Have you realized that growth teams are larger and more complex than ever before? With in-house and remote members, multiple agencies and more channels to cover and excel in every year, exercise leadership became a challenge. Recently, on GrowthHackers' Instagram (@growthhackershq), we've asked our audience what makes a great leader. Their answers included creativity, innovation, integrity, vision, and purpose among other qualities. According to researchers from Harvard Business School, these characteristics are among the most contagious behaviors from top leaders. If you're interested in developing yourself and your team, download the GrowthHackers leadership guide.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.