Throughout my roles in marketing and growth, one thing has remained constant. Whether working as a generalist or a specialist, it’s much easier to grow in a career with the help of those that have done it, and it’s much more frustrating without that help. When the founder of Growth Mentor, Foti, reached out to me in September about being a mentor on the platform, I thought of myself in past positions and quickly realized how impactful this platform could be. Why I believe in Growth Mentor While I was managing the Marketo instance at Payoff, I constantly second guessed my work. Just one minor configuration misstep in the automation for a loan product, and I could be paralyzing a customer’s opportunity to a personal loan to pay off their credit card debt and reach their own financial freedom. As the specialist of a complex system like Marketo, I yearned to have a mentor that understood Marketo to turn to when I needed a second set of eyes on my work. As I managed growth at GrowthHackers, I played more of a generalist role and went deep in an expertise when necessary. While our community was a great place to learn, I always learned more when I had an opportunity to talk to an expert and let them guide me down a catered path of learning. However, finding the right person to talk to and getting time on their calendar was not always easy or efficient. Marketing and growth are only becoming more difficult with the increasing pace of change in today’s world. I believe Growth Mentor is something that can bring people together and use our collective brainpower to fuel the next generation of growth experts and companies.
Jason* has spent the last three years building out and scaling the growth hacking discipline at IBM, along with running several winning, multi-million dollar experiments within IBM product experiences. He has been an data-driven marketer working with startups, SMBs, and enterprises for over a decade. At IBM, Jason was one of the first growth hackers hired when the company began to explore the daunting task of incorporating growth at one of the largest and oldest technology companies in the world. From a team that began with two growth hackers, IBM has seen growth as a concept expand and scale into a discipline now in daily use by over 20 product and functional teams, and 150+ practitioners. Between partnering with forward-thinking teams to run experiments, constant internal and external evangelism, and working to build an agile and flexible growth hacking technology stack, Jason is one of IBM's true pioneers and advocates for growth hacking. Before IBM, Jason spent 10 years in digital marketing, taking an analytical, inbound approach to transforming and growing brands and businesses ranging from startup to enterprise; as an internal expert, agency lead, freelancer, and consultant. He is based in New York and he and his wife have five children...all under 10 years old! *Jason is speaking at the #GHConf19 stage.
Dani Hart is a sustainable growth practitioner, currently traveling the world and learning as much as she can along the way. Putting her degrees in Marketing and Environmental Studies to work, Dani began her career testing new online strategies with international nonprofits to help increase donations and action. Managing a/b tests, campaign development, and email production for Defenders of Wildlife, WWF, Human Rights Campaign, and Save the Chimps. After following her h(e)art and moving to California, Dani worked remote for a year before transitioning to Payoff, a fintech startup helping U.S. citizens pay off credit card debt and reach financial freedom. During this time she worked with Dr. Galen Buckwalter to begin using psychology and personality insights to enhance marketing segmentation and optimization. Dani joined the GrowthHackers team and worked her way up to Head of Growth. Together, Dani and Sean Ellis produced the 2017 and 2018 GrowthHackers Conference agenda, along with all of the logistics of the event. She got her hands on anything and everything. Managing the marketing efforts for GrowthHackers’ software NorthStar, writing for the GrowthHackers Blog, learning from growth experts, and managing the growth process for the team were among her favorites. In August 2018, Dani left her full-time role with GrowthHackers, began her own growth consultancy, Growth Gal and jumped into new learning goals around yoga, burnout, and applying psychometrics at scale with psyML. Dani is now traveling the world, 3 months at a time, currently residing in Greece. If you have questions about sustainable growth (personal or company-wide), yoga, running, psychometrics, traveling, working remote, etc. Dani’s ready to answer them on March 7th at 9:30am PT / 6:30pm CET.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.
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