I. What Is A Traditional Digital Analytics Methodology? There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field's project management in that a digital analytics implementations and reports are never really
What if we told you that building an optimization powerhouse into your company only takes 5 steps? We spoke with Richard Eckles, one of the growth leads at a large video-sharing platform, about his journey through introducing A/B testing into the organization. It takes time and effort, but a strong internal testing mindset can take any user-focused business a long way.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.
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