An inside look at how the Drift Team aligns their teams to drive massive success. What exactly is a “Growth Team”? How do they work with Marketing? And…do you really need both? If you’ve ever asked questions like these, then you need to join us for this webinar. Join us on May 8th as they break down how Drift's Growth and Marketing teams are set up and how they work together to find areas of opportunity for our business, set joint goals, and drive net new lead gen.
An introduction to product strategy with examples of north star metrics across industries The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.
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