Growth Experiments is a complete platform to track ideas, hypotheses and results.
For this forty-third episode of Founder Coffee, I talked to Randy Rayess, Co-Founder and CEO of Outgrow, a leading platform for adding calculators, quizzes and other interactive elements to your site. Prior to Outgrow, Randy and his co-founder had a marketplace for mobile app development. As the sales team needed to be able to make quick price estimates, they built a calculator. Lots of people liked what they had built and wanted to use it in their sites. Outgrow was born. We talk about how to recruit the right people, how to select the right features to work on, the benefits of meditation and stretching, and why doing something for just 3 minutes per day might be the right way to start building a lasting habit.
Guilherme is a senior growth strategist who currently works at Volvo Cars in Stockholm, Sweden as part of the offer development team responsible for Care By Volvo - Volvo's subscription service. During his time at Volvo Cars, Guilherme has also worked as Senior Commercial Transformation Strategist and Innovation Manager being part of Volvo Car's "moonshot" innovation team (H3 Innovation). He believes that his passion for growth comes out of his difficult childhood, after growing up in a poor suburban area in Recife, Brazil. "I had to learn how to be strategic about my choices since very young. Our family conditions required me to live with few different families for periods, I believe these experiences taught me a great deal of empathy, but also how things can be so different from one postal-code to another. That's why I think we are doomed to be biased, so, unless we base our decisions in evidence, we can only be wrong or lucky" Before joining the giant automaker, Guilherme has spent 7 years doing growth (among other things) in different Swedish startups, working with online dating, music, and football. He is native from Brazil and moved to Sweden during his bachelor studies in 2009, staying there since then - "Probably my biggest growth experiment ever". Things you can ask him about: Product & Innovation Offer-Market-Fit > When product-market-fit alone is not enough How we built and ran a Moonshot Innovation department within Volvo Cars Growth Teams Key differences in doing growth in startups vs in a hundred years old corporation Why setting up a growth team in a non-tech corporation is so hard My best advice to anyone interested in starting a growth team Starting up a Swedish startup operations over-sea - Doing things that don't scale AARRR Funnel Why your possible best-converting copy might be in another colleagues' inbox right now. Whats an offer and why should you care about it? Seeling ads: How did I scale a cold email all the way to a global advertising campaign with an F500 company in less than 1 year. Car subscription: My experiences at Care By Volvo, one of the world's first global car subscription services. How learning BJ Fogg's theories made me see NPS like surfing The huge untapped potential that I believe corporations are yet to discover. Other things inside Guilherme's brain RIP Growth Hacking, long live Growth Culture Can T-shape people ever be happy? Are millennials really troublesome or are their managers just too bad? Why Sweden? Follow him on Linkedin and Twitter
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.