Should startups invest in SEO? It is not uncommon to have divided opinions as to whether or not startups should invest in SEO—Too slow. Too expensive. Too competitive. On the contrary, if done right, a solid SEO strategy can help your company achieve traction on a budget. So, in this report, we asked 150 marketers to share their SEO best practices for startups:
Dani Hart is a sustainable growth practitioner, currently traveling the world and learning as much as she can along the way. Putting her degrees in Marketing and Environmental Studies to work, Dani began her career testing new online strategies with international nonprofits to help increase donations and action. Managing a/b tests, campaign development, and email production for Defenders of Wildlife, WWF, Human Rights Campaign, and Save the Chimps. After following her h(e)art and moving to California, Dani worked remote for a year before transitioning to Payoff, a fintech startup helping U.S. citizens pay off credit card debt and reach financial freedom. During this time she worked with Dr. Galen Buckwalter to begin using psychology and personality insights to enhance marketing segmentation and optimization. Dani joined the GrowthHackers team and worked her way up to Head of Growth. Together, Dani and Sean Ellis produced the 2017 and 2018 GrowthHackers Conference agenda, along with all of the logistics of the event. She got her hands on anything and everything. Managing the marketing efforts for GrowthHackers’ software NorthStar, writing for the GrowthHackers Blog, learning from growth experts, and managing the growth process for the team were among her favorites. In August 2018, Dani left her full-time role with GrowthHackers, began her own growth consultancy, Growth Gal and jumped into new learning goals around yoga, burnout, and applying psychometrics at scale with psyML. Dani is now traveling the world, 3 months at a time, currently residing in Greece. If you have questions about sustainable growth (personal or company-wide), yoga, running, psychometrics, traveling, working remote, etc. Dani’s ready to answer them on March 7th at 9:30am PT / 6:30pm CET.
Growth teams complement traditional marketing teams and typically report to the product division. Growth teams focus on growth from within the product or user funnel and work on initiatives such as user onboarding, friend referral programs, and other product growth initiatives. Growth teams generally consist of specialists including designers, developers and marketers. These articles are focused on what a growth team is, how to build a growth team, and what growth teams do.
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