SMS marketing has exploded in recent years. By the end of 2020, nearly 49 million people will choose to receive SMS messages from businesses. And the open rate? A whopping 98 percent. Couple that with the fact that 90 percent of SMS messages are read within three minutes, and they “have a 209 percent higher response rate than phone, email, or Facebook,” and it’s easy to see why this marketing strategy has piqued the interest of so many brands. Text is fast becoming one of the most effective ways to connect with shoppers and get them interested in your products. And when it comes to conversions, shoppers who receive SMS messages are 40 percent more likely to convert than those who don’t. But this raises one critical question. How do you effectively collect phone numbers without disrupting the shopping experience? The answer is simple—website popups. Here’s everything you need to know on how to collect phone numbers with website popups to massively boost your SMS opt-in rate.

There’s a ton of disparity in the quality level of B2B landing pages. Some, like the examples I’m about to mention, check nearly all of the boxes and follow best practices to a T. Others, however, flat out don’t hit their mark and see paltry conversion rates as a result. So let’s not waste any time. Here’s a rundown on current B2B landing page best practices, along with several examples you can borrow from to ensure your landing page is a winner and your conversions are rock solid.

Brenna Loury is the Head of Marketing at Doist, the company behind the popular to-do list app, Todoist, and Twist, a team communication tool for remote companies.  Brenna met Amir, Doist's founder, in 2011 in Santiago, Chile where she was working as the Head of PR and Communication of Start-Up Chile, an accelerator program created within the Chilean Ministry of Economy. In 2012, she left Start-Up Chile to build her own tech PR firm, catering to companies – including Evernote, Songkick and TrueCaller – expanding into Latin America. Amir, in the early stages of Todoist, was one of her first clients. Brenna has been with Doist full-time since 2014. Today, she lives in Seattle with her husband and daughter.  You can Ask Her Anything about: - How Doist used PR to ignite Todoist's early growth - Product-lead marketing - Cross promoting different products under one umbrella - Content marketing - Doist's different acquisition channels (app stores, content, SEO, etc) Past interviews:  -Remote Marketing Podcast -Running Remote Podcast -Remote Working Hub Podcast -Crossing Borders Podcast -Nailing the Niche Podcast Follow her on Twitter and Linkedin