When you were a kid, your mother probably asked you the following rhetorical question: If all your friends jumped off a bridge, would you? Even at the time, the question seemed absurd. Jumping off a bridge is completely irrational, even if all your friends are doing it. But when you take a closer look at your mother's question, it turns out there's some deep, powerful social psychology behind it. Since the beginning of time, we've been wired to seek social validation. It's ingrained in the very nature of our humanity. That's what makes social proof such a powerful tactic when it comes eCommerce sales and conversions. Learn the 5 principles of any great social proof strategy and 21 techniques you can use to grow your eCommerce business today.
The best quotes of "TED Talks: The Official TED Guide to Public Speaking" "Ants shape each other’s behavior by exchanging chemicals. We do it by standing in front of each other, peering into each other’s eyes, waving our hands and emitting strange sounds from our mouths. Human-to-human" "Your number-one mission as a speaker is to take something that matters deeply to you and to rebuild it inside the minds of your listeners. We’ll call that something an idea." "First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?" "Presentation literacy isn’t an optional extra for the few. It’s a core skill for the twenty-first century." "We live in an era where the best way to make a dent on the world may no longer be to write a letter to the editor or publish a book. It may be simply to stand up and say something . . . because both the words and the passion with which they are delivered can now spread across the world at warp speed." "At a conference, people don’t come to a talk to be sold to. As soon as they understand that might be your agenda, they will flee to the safety of their email inbox. It’s"
Social marketing leverages social networks like Facebook and Twitter to drive user acquisition, engagement, and retention. Also known as social media marketing, this includes building a social audience and content marketing and engaging with audiences on social networks. These are the best articles on how to use social media to grow your business, including how to grow a Twitter following, how to grow a Facebook audience and how to maximize the value of your social media marketing.
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