One of the biggest misconceptions for entrepreneurs is that money will magically start rolling in from day one. The reality is that it takes a lot of time, effort, and hard work to make a living off your business, let alone build a successful and thriving company. As a founder or founding partner of 6 businesses over the last 20 years, I've seen a lot of similar themes emerge. Within that, I've clearly identified where so many entrepreneurs fail. If you're ready to become an entrepreneur, the 4 strategies below will help you get started.
The company, Bored Panda, might not be familiar to you. But if you have a Facebook account and a pulse, you’ve probably seen its handiwork. Maybe it was “10+ Before-and-After Pics That Prove Men Look Better With Beards,” or “41 Times Uber Drivers Surprised Their Clients.” Or perhaps you watched “Shh, Don’t Wake Them,” a 49-second video montage of dogs, cats and hamsters sleeping peacefully. Lightweight and inoffensive posts like these have made Bored Panda one of the biggest attractions on Facebook. Its page received more than 30 million likes, shares, comments and reactions last month, far more than companies like BuzzFeed, CNN and The New York Times, according to NewsWhip, which compiles data on social media publishers. Its website had 116 million visitors in October, according to its internal analytics.
Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. This post blows the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. This post provides a more strategic, organized, scalable & effective solution for social media marketing.
Social marketing leverages social networks like Facebook and Twitter to drive user acquisition, engagement, and retention. Also known as social media marketing, this includes building a social audience and content marketing and engaging with audiences on social networks. These are the best articles on how to use social media to grow your business, including how to grow a Twitter following, how to grow a Facebook audience and how to maximize the value of your social media marketing.
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