As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website; Wrap up event; Watch; Repeat above process. Much of this process is counter-intuitive. By limiting your marketing activities to a brief pre-event period, not only do you greatly limit your reach, but also have to build up traffic from scratch each time. There is, however, a way to fix this problem. And in this post, I’m going to show you exactly how you can turn irregular event traffic into a yearlong stream of visitors.
Social marketing leverages social networks like Facebook and Twitter to drive user acquisition, engagement, and retention. Also known as social media marketing, this includes building a social audience and content marketing and engaging with audiences on social networks. These are the best articles on how to use social media to grow your business, including how to grow a Twitter following, how to grow a Facebook audience and how to maximize the value of your social media marketing.
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