One hundred years from now, when historians are asked what they labeled as the biggest breakthrough in human development following the turn of the millennium, chances are that their answer will be the rise of social media. What began as an avenue for individuals to connect with one another has evolved into an intricate entity in which businesses can market their brand messaging to mass amounts of people.Now, the big platforms like Facebook, Twitter, LinkedIn and Instagram have become mainstays in nearly all marketing strategies. As fun and interactive as social media looks on the surface, its use for branding purposes can actually be quite difficult without the proper resources. Here are three tools to incorporate into your social media efforts to help maximize your own ROI.
I constantly see people over promise or mislead for clicks, and I get it. It works. However, I recently saw a major (MAJOR) business post one that irritated me. The title tag reads “How to rank on Google: 3 Ingredients for Reaching #1 in Search” and also states it will help "triple your website traffic" .. Blog=not helpful with a CTA (obviously) at the end. At what point do you feel it's misleading to the audience, and/or do you think is ok to be misleading for more traffic if the end result helps you get where you may want to be?
I sifted through 202 academic studies on customer reviews, and I compiled all of the unique (and actionable) tips that I found. Here's an overview: WORDING Tip 1: Use a Maximum Word Count for Review Titles Tip 2: Use a Minimum Word Count for Review Text Tip 3: Detect (and Fix) Spelling and Grammar Errors Tip 4: Don’t Hide the Drawbacks of Your Product Tip 5: Use Placeholder Text to Get Persuasive Review Titles Tip 6: Categorize the Review into Subheadings Tip 7: Ask Questions That Extract Persuasive Information Tip 8: Reward Users Who Add Images or Video SOURCE Tip 9: Show Reviews from Regular Customers Tip 10: Show Proof That Users Consumed the Product Tip 11: Display the Real Names of Reviewers Tip 12: Rank Each Reviewer’s Contribution History Tip 13: Let Users Follow Reviewers ARRANGEMENT Tip 14: Emphasize One Positive and One Negative Review Tip 15: Sort by Most Helpful (Positive) Reviews Tip 16: Let Users Sort Reviews By Different Criteria Tip 17: Show Fewer Reviews for Luxury Products RATINGS Tip 18: Display a Rating That’s Above Average, Yet Imperfect Tip 19: Use Simpler Rating Scales for Niche Products Tip 20: Show Ratings on Multiple Dimensions of the Product Tip 21: Let Users Rate the Helpfulness of Each Review Tip 22: Use Schema Markup to Show Ratings in Search Engines DAMAGE CONTROL Tip 23: Let Readers Comment on Reviews Tip 24: Respond to Negative Reviews Tip 25: Monitor (and Censor) the Use of Expletives Tip 26: Let Users Flag or Report Reviews
Social marketing leverages social networks like Facebook and Twitter to drive user acquisition, engagement, and retention. Also known as social media marketing, this includes building a social audience and content marketing and engaging with audiences on social networks. These are the best articles on how to use social media to grow your business, including how to grow a Twitter following, how to grow a Facebook audience and how to maximize the value of your social media marketing.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter