The greatest advantage of Snapchat for business is its unique audience of millennials. It’s fresh, it’s trendy, it’s native. By the nature of Snapchat ads, there are no random clicks and swipes to interact with the creative. It makes Snapchat ads more profitable, providing you a much higher conversion rate. Sounds too good to be true? Imagine promoting your business to Snapchat’s 300 million+ monthly users. Yet many advertisers are unaware of the best ways to leverage this funky messaging service. Aitarget became a Snapchat marketing partner last year, soon after the app opened its advertising platform for small businesses. Snapchat and Aitarget have been collecting and analysing various practises and experiments from our clients and present our findings over to you to encourage you to thrive through Snapchat.
<p>Snapchat has gone from being a simple photo and video sharing app to an integral marketing tool. The time limit on the content means that marketers need to make the most of every second available, which requires a certain amount of strategy. It's critical to observe the overall casualness of the app. When a marketing team is creating a strategy for Snapchat, it's important to settle on a tone of voice that will be used across the board. Ideally, the language used should be easy-to-understand, and posts should have a sense of fun. This section will share stories of how marketers have leveraged Snapchat to achieve growth and the story behind Snapchats meteoric growth itself.</p>
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