Growth Experiments is a complete platform to track ideas, hypotheses and results.
<p>Snapchat has gone from being a simple photo and video sharing app to an integral marketing tool. The time limit on the content means that marketers need to make the most of every second available, which requires a certain amount of strategy. It's critical to observe the overall casualness of the app. When a marketing team is creating a strategy for Snapchat, it's important to settle on a tone of voice that will be used across the board. Ideally, the language used should be easy-to-understand, and posts should have a sense of fun. This section will share stories of how marketers have leveraged Snapchat to achieve growth and the story behind Snapchats meteoric growth itself.</p>