The concept of keyword research isn’t new, and lots has been written about it. It seems that we need a guide to do keyword research every year (give me a break), and the guides do a great job of explaining conceptually how keyword research should be done, and how to do it on a small scale. However, there are literally hundreds of thousands of keywords you could be going after – even if your website is small. And in today’s competitive SEO environment, you need to spread a wide net to find that lucrative search arbitrage you’re looking for. If you’re doing a thorough job of keyword research, you should end up a list of several thousand keywords. This amount of data can be cumbersome, overwhelming, and tough to extract insights from. That’s where data visualization comes into play.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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