“Dwell time” seems to cause a bit of confusion even amongst SEO specialists. There seem to be divided opinions about whether it is, indeed, important for ranking. Some say it is critical and it shouldn’t be overlooked, but not everybody shares this belief. If it is a ranking factor, it means that everybody should rush to optimize it for getting the most out of it. What we tried to do is bring some light into the subject and clarify once and for all everything you need to know about the dwell time data and its impact on your business: - What is it? - Can you measure it in Google Analytics - Is it a Google ranking factor? How about Bing orYahoo? - Should you measure it? - Actionable steps on how to improve it.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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