Organic has declined a little, but it’s still above 65% Given that desktop queries as a whole have plateaued the last few years (while mobile dominates Google’s growth), I’m not surprised Google’s been less aggressive about instant answers on the bigger screens Paid has seen healthy growth, especially the last year, and it’s now (as of Feb. 2018) at an all-time high
Analysis of 100K videos from 75k channels and 3.8 million data points shows: - Short videos under 4 min rank worse, get fewer views and likes - Keyword tags matter in first 12 weeks, but their value declines over time - Videos get ranking boost in first six weeks, then rankings improve with age - Links and embeds improve rankings in Google - Videos that are 10+ min do well in YouTube search.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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