Look, I get it. You’re in the middle of launching your product. You’ve poured your heart and soul (and most likely a painful amount of money) into your new creation, poised to be released unto the world… And here I am, one of those artsy-fartsy marketing types telling you that no matter how great your product is, if your business growth strategy lacks a good story, it’s all for naught. Storytelling? You’re building a business, not writing the next Harry Potter! It’s understandable if you roll your eyes a bit. Go ahead. I don’t mind. The thing is, human nature is human nature. And human decisions, for better or for worse, are led by emotion, not reason. As in the feels, not the thinks. If you’re launching a product to be bought and used by human beings, you need to consider the story that your customer wants to tell about themselves—and what story your product tells about you. If you want your business to thrive in the long term, your top priority should be satisfying your target customers’ craving for a well-told story, and you can do this by applying six key elements into your branding and marketing.
Earlier this year, we asked the awesome /r/BigSEO redditors to tell us about the most embarrassing SEO fails they’ve ever witnessed. And boy did they respond! If you want to read something fun and educational, you'll love this. Common themes we see time after time: Migrations gone wrong (classic) Canonicalization gone wrong (often misunderstood) Duplicate content issues (can be tricky) Content pruning gone wrong (interesting!) Implementing pagination using JS (oops) Search and Replace mistakes (classic) If you witnessed (or caused ;)) any juicy SEO fails yourself - please share them in the comments :)
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter