Earlier this year, we asked the awesome /r/BigSEO redditors to tell us about the most embarrassing SEO fails they’ve ever witnessed. And boy did they respond! If you want to read something fun and educational, you'll love this. Common themes we see time after time: Migrations gone wrong (classic) Canonicalization gone wrong (often misunderstood) Duplicate content issues (can be tricky) Content pruning gone wrong (interesting!) Implementing pagination using JS (oops) Search and Replace mistakes (classic) If you witnessed (or caused ;)) any juicy SEO fails yourself - please share them in the comments :)
Giphy is the most popular website for animated GIFs and has become a dependable tool to instantly share images on social media, such as Twitter, which allows you to add a GIF with only a few clicks. Giphy is so dependable, in fact, that the average user probably didn’t notice that the website had experienced dramatic drops in online visibility. This article is going to explore what happened to Giphy and try to figure out whether this was some kind of grand conspiracy or just another avoidable technical SEO nightmare.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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