2017 may or may not have been the year of voice search as so many marketing professionals predicted, but one thing’s for sure: Voice search is no passing fad. As of January 2018, there were already over a billion voice searches per month, according to Alpine.AI research. And as new tools and technologies come out, people will only become more encouraged to use it. Comscore predicts that half of all searches will be voice searches by 2020. Here’s everything you need to know about optimizing for voice search now.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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