Growth Experiments is a complete platform to track ideas, hypotheses and results.
Bryony Pearce is the Head of Content at PMA and she's been working with words since she graduated from university. She joined Product Marketing Alliance just a couple of months after its inception and since joining, has seen its community grow to 11,000+ members (at the time of writing), web traffic consistently hit six digits month in, month out, and has been at the centre of several integral releases and programs - including certification, memberships, festivals, podcasts, and more. Before joining PMA, Bryony dabbled on the freelance side of life where she'd create copy for brands worldwide and grew her consultancy to a three-person strong business. She now manages a team of four - soon to be five - copywriters and is that centre of everything from paid-for products, reports, blogs, books and social, to webcasts, videos, podcasts, PR and SEO. You can ask her anything about: - Building strategic content plans - Making data-driven decisions - Creating and managing content teams - Understanding your audience - Proving the value of content Follow her on Linkedin
This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. In this essay you’re going to learn: How to create content for user intent The role of content directories for SEO How to create scalable landing pages How to create a scalable backlink program The role of responding to current trends for products How to reach thousands of people through your blog An opportunity that even Canva has overlooked
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.