New research shows that marketing executives will prioritize content marketing in their 2018 strategies. We surveyed 500 marketing executives to discover how they are strategizing for the new year. Some highlights include: – 68% of execs will increase marketing spend in 2018 – 76% will increase spend on content specifically – 34% say artificial intelligence is the trend they feel most unprepared for See even more data in the full study, including how marketing teams are handling attribution, dealing with global marketing, and preparing for the rise of artificial intelligence.
In 2015, Chris Gimmer and his co-founder Marc Chouinard built an entire business on the back of one keyword and one viral blog post. Sound impossible? Yeah, it did to us too. We asked Chris if we could interview him about the story and he graciously agreed. You’re about to learn: The dead-simple SEO strategy Chris followed to rank for “free stock photos”—a very competitive keyword in Google How he leveraged traffic from that keyword to build a totally new business—all in less than 12 months Grab a pen or fire up your Evernote. You’ll want to take notes on this one.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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