For the past three to four years, there has been a trend for publishers to use long-form to leverage SEO & content marketing. In terms of longtail traffic and rankings, this has been proven to be beneficial, and awareness of this only continues to increase. We go through the process of maximizing your digital publishing efforts.
When you’re trying to dominate an industry programmatically, you can’t rely on non-scalable tactics like broken link building, skyscraper method, resource link building and other forms of what we like to call ‘begging for links’. While those may augment a strategy, there simply aren’t enough broken links or resource pages out there to achieve the quantity of links you need. You need to identify a strategy that scales really far. Then scale it really far. This piece is a bit different than the others in that it isn’t a step by step guide. While almost anybody could successfully follow our guides to keyword research or competitive analysis to a tee (more or less), link building is much more nuanced. There is no exact playbook, and each company has to figure out what works in its own vertical. If there were a playbook, everyone would do it and it would then cease to work. So, we’ve included five high level strategies with examples to serve as inspiration rather than prescription.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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