If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work. You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc. You’ve looked at Google through the eyes of customers and chosen some relevant resources to place your links. One last stage of our plan remains — to mix all these steps together.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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