This week featured a new report by Paresh Dave of Reuters that Google will, within two years, be getting rid of, or significantly changing the way web cookies are handled by advertising companies and organizations on Chrome, a similar move Apple did two years ago to its Safari browser, finally securing a huge win for the web and privacy as a whole, and earning the top spot of the week.
If you aren't on the first page of Google search results, you don't exist. But don't have an existential crisis yet: search engine optimization (SEO) can get you there. SEO involves everything from content strategy to competitive analysis to keyword research and beyond. But none of that will pay off if you don't do an SEO audit. It's decidedly less painful than an IRS audit, and it will serve as a foundation for all of your SEO efforts.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
Search engine optimization (SEO) is the process of improving a website's rank in search engine result pages. Marketers use search engine optimization to reach more customers who are searching online for the solutions or services they offer. SEO is often characterized by "white hat" tactics–those tactics that are found not to violate the rules of search engines like Googe–and "black hat" which use tactics that are disallowed by the engines. These are the best articles on search engine optimization for growth marketers who want to know how to grow their business with SEO.
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