Learn all the things in the SEO field that will get more potential customers to your site.
Katarina Hammoud is a Global Search Strategist for 3M's Transportation & Electronics Business Group Marketing and Sales Center. She supports the Automotive & Aerospace division, the Advanced Materials division, and the Electronic Material Solutions division. She is responsible for all organic and paid search strategies, execution, and education. Katarina has been a search advocate and specialist for over 6 years with experience in both agency and corporate environments. Her "never stop learning" attitude and work ethic come from her passion for search growth and is inspired by the incredibly talented search community. You can ask her anything about: - Digital growth, specifically in the search field - Becoming a search specialist and educating oneself in digital marketing - Startups vs fortune 500s in search - Organic results relevance - Orchestrating a multichannel search strategy - The mindset behind succeeding in specific queries Follow her on Linkedin and Twitter
Guus has been active in the online marketing field since 2004. On his path, he has helped dozens of (international) companies with getting the most out of their Search Engine Optimization and Search Engine Advertising efforts. Working with both SMB’s and multimillion profit companies, he knows how to attract growth through search engines both organic and paid. 🎓 New Growth University Course: On the Search Engine Optimization Course for Beginners, Guus covers all the things to get you started in the SEO Field. This course is compact and understandable for those who are just starting out.
Search engine marketing (SEM) is the process of buying ad space on search engines, like Google, for keywords that are relevant to your business. These articles are the best search engine marketing articles to help you build search marketing campaigns that help your business grow. Learn how to create ROI positive SEM campaigns and how to use new search marketing advertising products such as mobile search advertising.