GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
Most marketers across the globe are currently being challenged. Challenged to adapt tactics to new behaviors. Challenged to cut cost. Challenged to prove ROI. In times where a recession could be lurking, most businesses have 4 options to choose between: Do nothing and see what happens. Panic. Shutdown spend completely. Default to profitability. Scale spend to conquer market shares. In our new post “The Cost Of Waiting”: We’re examining these strategies. We explain why it might make sense to scale ad spend during crisis And we help you decide which ads you could scratch and scale Post COVID-19 by showing real-data-based examoples TLDR: There’s always more to B2B marketing and growth data than what meets the eye. You must understand your data in the right context. Individuals needs to be understood as part of an accounts buyers journey. Roas on B2B ads is not seen in the month where the investment is made. You need to understand your Time to Revenue to fairly assess performance of B2B ads. With the right B2B data infrastructure, the moment your competitors are pausing might be the moment to conquer formidable market share. The Cost of Waiting for the companies in this post is anywhere between 19% and 69% of their ad spend wasted! Have a look at the post and do let me know what you think about it.
Search engine marketing (SEM) is the process of buying ad space on search engines, like Google, for keywords that are relevant to your business. These articles are the best search engine marketing articles to help you build search marketing campaigns that help your business grow. Learn how to create ROI positive SEM campaigns and how to use new search marketing advertising products such as mobile search advertising.