Measuring the right metrics—in the right way—is essential to proving the value and ROI of your SEO efforts. Note that “in the right way” is emphasized: SEO metrics can be deceptive. You can earn high rankings that drive lots of traffic, but that doesn’t guarantee the traffic you’re seeing is qualified. On the other hand, you can generate small traffic increases that lead to significant jumps in revenue. That’s why it’s crucial to have a wide variety of metrics in your back pocket as an SEO. The ability to track multiple metrics gives you the evidence you need to prove the value of your efforts when standard metrics don’t paint a complete picture. To uncover the most important SEO metrics, we asked 129 marketers to tell us more about the metrics they track—and how they track them.
Search engine marketing (SEM) is the process of buying ad space on search engines, like Google, for keywords that are relevant to your business. These articles are the best search engine marketing articles to help you build search marketing campaigns that help your business grow. Learn how to create ROI positive SEM campaigns and how to use new search marketing advertising products such as mobile search advertising.
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