It’s easy to convince yourself that a shiny new PPC tool will solve all your company's problems. I’ve enthusiastically tried several solutions over the years, but honestly, no one solution has ever met 100% of my team’s needs. And that’s coming from someone who now works for a company that builds PPC software. So I created the guide I wish I had day one to help me judge each platform’s value. This guide details 9 major purchase considerations, along with 100+ questions to ask software vendors to help determine if they’re the right fit for your company.
At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service. The one place that we feel the co-working industry as a whole could improve, however, is in the discovery process. When we were looking for the right co-working space ourselves, we found that co-working space providers often use un-engaging landing pages on their Google Ad campaigns to generate leads. We have also found, working with our clients, that such landing pages yield subpar conversion rates that could be significantly improved using a conversational landing page.
Search engine marketing (SEM) is the process of buying ad space on search engines, like Google, for keywords that are relevant to your business. These articles are the best search engine marketing articles to help you build search marketing campaigns that help your business grow. Learn how to create ROI positive SEM campaigns and how to use new search marketing advertising products such as mobile search advertising.
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