We recently performed some research to hear the qualitative reasoning behind the paid marketing channels that marketers leverage. In this report, we heard from dozens of marketers on where they prefer to spend their paid marketing budget. 71% said that if they had to choose one, they'd spend more budget on search ads rather than display. (Do you agree?) While that seems definitive, the answers were more nuanced. Enjoy the full report.
Search engine marketing (SEM) is the process of buying ad space on search engines, like Google, for keywords that are relevant to your business. These articles are the best search engine marketing articles to help you build search marketing campaigns that help your business grow. Learn how to create ROI positive SEM campaigns and how to use new search marketing advertising products such as mobile search advertising.
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