When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the way we shop as well as how retailers do business. Many retailers have adapted well to this shift in consumer behavior, reaping the rewards of embracing the digital frontier. But just like any business, attracting buyers comes down to capitalizing on the best methods to grab the attention of your target audience. Despite the rise of social media and the effectiveness of email marketing, search engines remain the largest drivers of traffic for e-commerce. Unless your online store has incredibly strong brand recognition and a devoted customer base, driving traffic to your store via e-commerce SEM should be a high priority for you. So, you want to get your products to the top of Google? Here’s how to do it.
If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. We also took a deeper look into current job listings for SEO and SEM marketing positions so you can better understand what skills you’re getting if you decide to hire an employee in-house.
Search engine marketing (SEM) is the process of buying ad space on search engines, like Google, for keywords that are relevant to your business. These articles are the best search engine marketing articles to help you build search marketing campaigns that help your business grow. Learn how to create ROI positive SEM campaigns and how to use new search marketing advertising products such as mobile search advertising.
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