5.7 million. That’s how many sales professionals are currently in the U.S., according to a market-sizing survey done by InsideSales.com. Just over 47% of these salespeople are inside sales reps, while just under 53% are outside. So, what’s the average sales call look like? Well, Inside salespeople have the word “inside” in their title, so of course all of their meetings with prospects and customers are remote. But even the “outside” sales reps of today are no strangers to “virtual” calls, as they spend more than 45% of their time selling remotely, an 89% increase from 2013, the last time InsideSales.com ran the survey. For the non-math majors, that means that 75% of all sales meetings are now handled remotely. This shows you just how widespread virtual meetings, conducted by phone or web conference, have become. Ok, virtual sales meetings are a big deal. The reality is this is a tough selling forum in which you must outperform your competition if you hope to gain traction today. Which begs the question: how effectively are salespeople actually handling these meetings today?
Adobe has a program for Principal Solutions Consultants—a competitive and prestigious role that offers additional leadership and advancement opportunities. It isn’t a program you automatically advance into. Candidates have to apply separately, get an endorsement from their managers, and impress a panel of VPs and executives. After a little prodding from his manager, Travis decided to go for it. And as you’re about to read, he used an extremely creative method to go after the big new promotion. A corporate explainer video.
After learning that most teams are built with a budget, structure and leadership support. I took it upon myself to create a cross-functional global team. It started without a budget, support, structure, or team, just an idea and passion. This is what I learned from starting small, so small that they could not even notice. A change that reworked the structure of my company from within and set in motion the formation of a growth team.
Understanding user psychology is an important part of growth. From creating website copy that resonates with new visitors to using psychological triggers to encourage user action, the science of persuasion includes the tactics and strategies for using user psychology to grow your business. These are the best articles on how to use psychology and persuasion to drive growth including: understanding psychological triggers such as authority and social proof, how to create habit forming products, and how to use psychology to improve conversion rates.
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