A/B testing your email subject lines is one of the best ways to optimize your email marketing efforts! It's something all the smart marketers say over and over again. Adjust your subject line and the open rate changes dramatically which most likely changes your ROI significantly. So, you might not do it and need a push to get started. Maybe you do it but lack inspiration. Either way, this article is for you. In this article you'll learn 14 researched-backed ways to split test your subject lines for a higher open rate, so you can start optimizing your ROI. Down below you'll get a brief overview of the testing ideas: 1. Name vs. No Name 2. First Person vs. Second Person 3. Urgency vs. No Urgency 4. Long Subject Lines vs. Short Subject Lines 5. Ambiguous Benefits vs. Specific Benefits 6. Content Type Specified vs. No Content Type Specified 7. Free vs. Synonyms 8. Emojis vs. No Emojis 9. Sentence Case vs. Title Case 10. Capitalization vs. No Capitalization 11. Exclamation Points vs. No Exclamation Points 12. Hyphens vs. Colons 13. Ambiguous Copy vs. Specific Copy 14. Gratitude vs. No Gratitude Start split testing your subject lines today!
The imposter syndrome is something many people deal with in the entrepreneurial/tech circles. It is something I have certainly been dealing with in my own way for the last 10 years. After many discussions on the topic with fellow entrepreneurs, I decided to sit down and write my thoughts. In this (somewhat personal) post, I share my experience with imposter syndrome and a few tricks I've learned to use when it overwhelms me a bit. I hope this speaks to anyone in here. "News flash: frauds get called out and don't last. People aren't stupid. Your boss is not an idiot. You know your sh*t. You're there for a reason. Cheer up, you're surrounded by smart people who think you are, too."
After learning that most teams are built with a budget, structure and leadership support. I took it upon myself to create a cross-functional global team. It started without a budget, support, structure, or team, just an idea and passion. This is what I learned from starting small, so small that they could not even notice. A change that reworked the structure of my company from within and set in motion the formation of a growth team.
Understanding user psychology is an important part of growth. From creating website copy that resonates with new visitors to using psychological triggers to encourage user action, the science of persuasion includes the tactics and strategies for using user psychology to grow your business. These are the best articles on how to use psychology and persuasion to drive growth including: understanding psychological triggers such as authority and social proof, how to create habit forming products, and how to use psychology to improve conversion rates.
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