A couple of weeks ago, I came across a tweet from Dave Gerhardt (VP Marketing at Drift) where he was making a case that buyers prefer long sales copy. Hmmm. I mean, I enjoy long copy as much as most marketers do, but effective marketing is all about speaking the buyers language, NOT your language. To do that, you first need to understand what those languages are, who speaks which one and how best to use them for each unique buyer. Ever since first reading the book, The Five Love Languages, I've been researching and testing how those same principles apply to marketing and sales. Seeing Dave's tweet finally prompted me to put together and share what I call, The 4 Buyer Languages. After reading, let me know what you think ... and what your language is.
After learning that most teams are built with a budget, structure and leadership support. I took it upon myself to create a cross-functional global team. It started without a budget, support, structure, or team, just an idea and passion. This is what I learned from starting small, so small that they could not even notice. A change that reworked the structure of my company from within and set in motion the formation of a growth team.
Understanding user psychology is an important part of growth. From creating website copy that resonates with new visitors to using psychological triggers to encourage user action, the science of persuasion includes the tactics and strategies for using user psychology to grow your business. These are the best articles on how to use psychology and persuasion to drive growth including: understanding psychological triggers such as authority and social proof, how to create habit forming products, and how to use psychology to improve conversion rates.
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