We see you over there, looking to grow your subscribers so you have a better shot at converting customers. Kudos! And we want to help. The first thing you should know is ManyChat has tons of growth tools to help make this as easy as possible. The second thing you should know is that getting a visitor to interact with your bots and become a subscriber is only as good as your copy. You have to drive them to hit that button, otherwise, it’s a missed opportunity. To help you create copy that will keep your customers coming back time and again, follow these tips.
Every SaaS business sells two things: code and servers. Code and servers. That's it. OK, maybe with a little customer service thrown in. But you get my point. So then why do... - Drift say "marketing should be more human" - Salesforce say "no more software" - Basecamp say "bootstrapping is better" - bCast say "audio content will overtake written" All these SaaS business are building incredible SaaS brands. But they aren't doing it by talking about their product, code and servers. They are doing it by talking about what they believe. This post explains...
After learning that most teams are built with a budget, structure and leadership support. I took it upon myself to create a cross-functional global team. It started without a budget, support, structure, or team, just an idea and passion. This is what I learned from starting small, so small that they could not even notice. A change that reworked the structure of my company from within and set in motion the formation of a growth team.
Understanding user psychology is an important part of growth. From creating website copy that resonates with new visitors to using psychological triggers to encourage user action, the science of persuasion includes the tactics and strategies for using user psychology to grow your business. These are the best articles on how to use psychology and persuasion to drive growth including: understanding psychological triggers such as authority and social proof, how to create habit forming products, and how to use psychology to improve conversion rates.
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