Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something Joseph Marks has spent years studying. In this podcast, Joseph Marks explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.
Low-in-stock, last chance, almost gone... all these words trigger our fear of losing out on a great product or deal. But using scarcity doesn't always mean offering a big discount. Today we're sharing with you how to combine scarcity-driven emails with attention-grabbing subject lines, using some of the best examples we've seen. Now, you can convince your subscribers to make faster purchasing decisions.
After learning that most teams are built with a budget, structure and leadership support. I took it upon myself to create a cross-functional global team. It started without a budget, support, structure, or team, just an idea and passion. This is what I learned from starting small, so small that they could not even notice. A change that reworked the structure of my company from within and set in motion the formation of a growth team.
Understanding user psychology is an important part of growth. From creating website copy that resonates with new visitors to using psychological triggers to encourage user action, the science of persuasion includes the tactics and strategies for using user psychology to grow your business. These are the best articles on how to use psychology and persuasion to drive growth including: understanding psychological triggers such as authority and social proof, how to create habit forming products, and how to use psychology to improve conversion rates.
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