Autoresponders or Drip campaigns have been a favorite of marketers. Now using a curriculum of notifications you can onboard all your customers through a predefined set of steps, and all users will have consistent experience. You can run auto responder campaigns or drip campaigns, and nurture and nudge your customers slightly each time, and convert them into a customer over time.
Did you know that one idea can be mighty or powerless without that having anything to do with its core nature? It all depends on how it is communicated. Startuppers have to know how to frame their idea to the investors so that they find it valuable and worth of their financial support. And this is not an easy task. Puzzled about what investors want to hear? If you're not sure how to prepare your pitch, read this comprehensive post on the topic. Everything's there: from organizing the structure of your speech and science-backed data you can use, to taking in mind your audience and adjusting the tone of your presentation.
Aaron Orendorff has written a fantastic piece highlighting 8 of the best optimizers in the business where he finds out what separates the pros from the fakes. You'll learn what Peep Laja, Michael Lykke Aagaard, Talia Wolf, Ton Wesseling, Chris Goward, Tim Ash, Brian Massey, and André Morys have to say about what you need to make it as an expert in CRO. What do you all think?
Understanding user psychology is an important part of growth. From creating website copy that resonates with new visitors to using psychological triggers to encourage user action, the science of persuasion includes the tactics and strategies for using user psychology to grow your business. These are the best articles on how to use psychology and persuasion to drive growth including: understanding psychological triggers such as authority and social proof, how to create habit forming products, and how to use psychology to improve conversion rates.
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