GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
Sales reps who were selling in person just a few months ago are now steeped in a very different (virtual) reality. But how do salespeople feel about virtual sales meetings, versus in-person presentations? Not good. According to a recent industry survey of over 550 B2B sales reps from my friends at Corporate Visions, nearly 70% of salespeople don’t believe that remote selling is as effective as in-person. One of biggest reasons, according to respondents, is that participants tend to multi-task. In fact, 88% of salespeople believe their prospects and customers are likely to multi-task during virtual sales calls. And 83% admitted to checking their own email (among other things) during other people’s meetings. The tendency to multi-task leads to other challenges as well. Sales reps told us that there’s very little interaction during online sales meetings. And it’s harder to build relationships when you’re not meeting face-to-face. You don’t have the luxury of looking your audience in the eye and pulling them back in when you sense their attention is starting to wander. When selling online, you need to use different tactics to get your buyers’ attention, keep them focused on your presentation, and make sure they remember your message after the call. Click the link below to learn 6 ways you can make your virtual sales meetings more engaging and memorable...
The first email campaign I sent got 5 replies. One from my wife (I added her for a test) and 4 "not interested". This happened just a few years ago. Since then I went from "Sending tons of 💩 emails that people hated 😡" to "Generating 40+ leads per week with amazing cold email campaigns 🤑". So I decided to make this article, where I'll show you how to start a cold email B2B lead generation from A to Z. All cold email tips are 100% based on my experience.
Everybody knows that it's easier to upsell current customers than acquiring new ones. And that increasing rev / customer not only directly grows your revenue, but increases the amount you can spend on acquisition. But so many upsell tactics in today's world forget the most important part of any business: making your customers happy. Popups, pressure sales, direct emails all work to get more revenue out of customers, but also serve to chip away at your brand equity. This post dives into ways to not only effectively upsell your customers, but to do it in a polished way that doesn't diminish your brand equity.
Sales is an important component to business growth. In B2B growth especially, sales and marketing go hand in hand to grow the business. From demand generation, account development, lead generation, enterprise sales strategies, and sales hacks, these are the best articles on using sales to grow your business.