I love it when an organization transitions from the painful, manual process of reviewing email replies to the streamlined, automated process using LeadGnome. The results are nothing short of magical! QuickMobile by Cvent is a perfect example of this. Keeping their growing database of more than 250,000 contacts updated was a time-consuming process that involved manual data entry. In addition to keeping records updated with accurate information, the company really wanted a way to enrich existing leads with additional information (phone numbers, titles, etc.) to support future business development. QuickMobile enriched and cleansed more than three quarters of their database and added more than 48,000 new leads, many of which were in their target accounts, using the LeadGnome Reply Email Mining service. But that’s not all they gained! Download the case study below to learn more.

Zoom, the leading video communications solution, has gained millions of business customers within seven years of launch. Zoom’s growth doesn’t just stop there: - Customers include 58% of Fortune 500 companies and 96% of top US universities. - Triple-digit YoY user and revenue growth. - $145.5 million in total funding. - Industry-leading Net Promoter Score of 71. Greg Holmes is the Head of Sales at Zoom Video Communications. After 11 years of running sales at Webex (before and after its acquisition by Cisco), Greg joined Zoom over five years ago and built a sales team from scratch—from 1 to over 500 members and counting. As part of the Secret Sauce to Sales series by Freshsales CRM, we got the opportunity to find out how he built their sales army and led them to success.

Everybody knows that it's easier to upsell current customers than acquiring new ones. And that increasing rev / customer not only directly grows your revenue, but increases the amount you can spend on acquisition. But so many upsell tactics in today's world forget the most important part of any business: making your customers happy. Popups, pressure sales, direct emails all work to get more revenue out of customers, but also serve to chip away at your brand equity. This post dives into ways to not only effectively upsell your customers, but to do it in a polished way that doesn't diminish your brand equity.