This time we’ll put you in a more active role and discuss how you can do your own LinkedIn Live as well as what some of the most important things to take into consideration are if you want to really make the most of this game-changing new feature. But first of all, here’s a disclaimer: LinkedIn Live is still in beta, and if you’d like to activate this functionality you first need to apply on this link, but you should know that it’s still available only to a limited number of members and business pages. So, don’t get upset if you’re denied, because it will probably be fully rolled out and accessible to all users sometime in the near future. It’s clear that early adopters will gain a significant competitive edge over their industry rivals. The benefits are numerous both for those who leverage this live video broadcast option as well as for their audiences
Everybody knows that it's easier to upsell current customers than acquiring new ones. And that increasing rev / customer not only directly grows your revenue, but increases the amount you can spend on acquisition. But so many upsell tactics in today's world forget the most important part of any business: making your customers happy. Popups, pressure sales, direct emails all work to get more revenue out of customers, but also serve to chip away at your brand equity. This post dives into ways to not only effectively upsell your customers, but to do it in a polished way that doesn't diminish your brand equity.
Sales is an important component to business growth. In B2B growth especially, sales and marketing go hand in hand to grow the business. From demand generation, account development, lead generation, enterprise sales strategies, and sales hacks, these are the best articles on using sales to grow your business.
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