As a company that builds advanced promotion systems every day, we are very often asked about recipes for efficient discount strategies. The fact is, we can’t give you any ready-to-go list of to-do’s, and we can’t even say if discount marketing is what your brand needs. Every business is unique and requires a unique approach. What we can do, and want to do in this post, is to show you which promotion types you should test to find a matching discounting strategy for your business. You’ll see how to measure your efforts and estimate the performance of each discount. We divided the promotion examples into three universal categories based on the type of consumers’ interaction that you would like to invoke.

Cold recruitment emails (and calls) can be tough. The kind of people your company wants to recruit is already being bombarded with hundreds of emails from other organizations and agencies. How are you meant to stand out and grab your dream candidates’ attention? Your recruitment email needs to stand out for all the right reasons, without giving the recipient any reason to ignore it. Easier said than done, right? That’s why we’ve put together an updated post with 10 essential tips on creating outstanding cold emails for recruiting. As I’m feeling particularly generous today, I’ve also included templates (normally only available to Reply users) you can customize and use in your next campaign.

Everybody knows that it's easier to upsell current customers than acquiring new ones. And that increasing rev / customer not only directly grows your revenue, but increases the amount you can spend on acquisition. But so many upsell tactics in today's world forget the most important part of any business: making your customers happy. Popups, pressure sales, direct emails all work to get more revenue out of customers, but also serve to chip away at your brand equity. This post dives into ways to not only effectively upsell your customers, but to do it in a polished way that doesn't diminish your brand equity.