Google Analytics can offer all sorts of crucial information about your web traffic: - How people are finding you. - What content is popular. - Whether you’re getting more traffic than last year. You know all this. And yes, it’s all important. But it doesn’t tell you who visited your site. The who is extremely important. For B2B companies, it’s borderline essential. Who visits your website tells you whether you’re attracting quality traffic to your site.
Everybody knows that it's easier to upsell current customers than acquiring new ones. And that increasing rev / customer not only directly grows your revenue, but increases the amount you can spend on acquisition. But so many upsell tactics in today's world forget the most important part of any business: making your customers happy. Popups, pressure sales, direct emails all work to get more revenue out of customers, but also serve to chip away at your brand equity. This post dives into ways to not only effectively upsell your customers, but to do it in a polished way that doesn't diminish your brand equity.
Sales is an important component to business growth. In B2B growth especially, sales and marketing go hand in hand to grow the business. From demand generation, account development, lead generation, enterprise sales strategies, and sales hacks, these are the best articles on using sales to grow your business.
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