If you want to get more customers to your eCommerce site, then you need to suit your lead generation techniques specifically to an eCommerce audience.

Let’s start with some honesty. Marketing, especially on social media, is terribly frustrating at times. It seems like the rules are always changing, the “gurus” can’t agree on what our goals should be or whether we should even have goals. Social media is a jungle. Did you know that with more than 660 million users, a single day of LinkedIn activity produces enough data to fill up your apartment in hard drives? For further context, there are over 1.2 million new data-producing social media users each day and over 100 million messages are sent via apps and SMS each minute.

Everybody knows that it's easier to upsell current customers than acquiring new ones. And that increasing rev / customer not only directly grows your revenue, but increases the amount you can spend on acquisition. But so many upsell tactics in today's world forget the most important part of any business: making your customers happy. Popups, pressure sales, direct emails all work to get more revenue out of customers, but also serve to chip away at your brand equity. This post dives into ways to not only effectively upsell your customers, but to do it in a polished way that doesn't diminish your brand equity.