In other words, how to make sure that my emails sent from my email account won’t end up in spam? With the rise of demand for email outreach automation and tools being used with it, more and more companies started to be more aware of cold email outreach requirements. Warming up email domains is one of the important aspects that will define the success of your email campaigns. It’s especially important to do it if your domain and email accounts are fresh but we believe it’s very beneficial if the warm-up runs continuously. Keep in mind that we are talking about personal cold email outreach with the purpose of sales. This might not apply to campaigns like newsletter or mass campaigns.

Jeff Beckham is the Director of Product and Content Marketing at Mixpanel. He’s been in the product marketing field for over 12 years and has had the chance to launch products of all kinds, from video conferencing to video games, to business phone systems and analytics. His passion is B2B products that make work easier, more effective, more fun, or all of the above. The two years he spent at SEGA were awesome too, but mostly a detour from an Enterprise SaaS journey.  Before his career in tech, Jeff grew up in the Midwest and attended the University of Michigan. As expected, he loves football, crisp Fall mornings, and comfort food. He currently lives in Oakland with his wife and a 10-lb Cavapoo puppy named Cali. You can ask Jeff about whatever is on your mind, but he can likely be most helpful if the question is related to a topic listed below: Messaging & positioning The difference between bottoms-up and top-down go-to market strategies and their implications for product marketing Product launch Working with Sales, including running useful trainings and getting involved with deals Managing PMMs and building a collaborative culture Choosing metrics, measuring impact, and setting expectations with execs The different types of PMs and how to best work with each Connect with him on LinkedIn. And if you’re looking for a new PMM, content, or customer marketing role, he’s hiring!

Jeff Beckham is the Director of Product and Content Marketing at Mixpanel. He’s been in the product marketing field for over 12 years and has had the chance to launch products of all kinds, from video conferencing to video games, to business phone systems and analytics. His passion is B2B products that make work easier, more effective, more fun, or all of the above. The two years he spent at SEGA were awesome too, but mostly a detour from an Enterprise SaaS journey.  Before his career in tech, Jeff grew up in the Midwest and attended the University of Michigan. As expected, he loves football, crisp Fall mornings, and comfort food. He currently lives in Oakland with his wife and a 10-lb Cavapoo puppy named Cali. You can ask Jeff about whatever is on your mind, but he can likely be most helpful if the question is related to a topic listed below: Messaging & positioning The difference between bottoms-up and top-down go-to market strategies and their implications for product marketing Product launch Working with Sales, including running useful trainings and getting involved with deals Managing PMMs and building a collaborative culture Choosing metrics, measuring impact, and setting expectations with execs The different types of PMs and how to best work with each Connect with him on LinkedIn. And if you’re looking for a new PMM, content, or customer marketing role, he’s hiring!