Welcome back to Q&A with Marketing Leaders, our interview series built to provide SaaS marketing leaders with the best insights and actionable tips on how to improve their marketing planning by learning from the best marketers in the industry. This week, we got to sit down with James Winter, VP Marketing at Brandfolder Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. Organizations like Slack, OpenTable, Shazam, and HealthONE rely on Brandfolder to deliver consistent, organized, and efficient brand experiences. James is an experienced B2B marketer with a strong product background. Prior to Brandfolder, he was the Director of Marketing at AspireIQ and was the first product marketing hire at Dialpad.
A supporting suite of sales tools can make the difference between a successful sales team and a less successful one. Here's some of the things it can do: Help you to flawlessly follow up your sales leads Give you insights in your numbers and how to improve Provide you with whole new ways to communicate and operate Make prospecting more efficient Understand your customers better ... and so much more. At Salesflare, we often hear how a better product doing each of these jobs can be defining to a salesperson's daily routine and success. That's why we created this list of sales tools, organized by category, with the top sales tools that will support you best. Note of course that many of these tools fit into multiple categories and can cover a variety of tasks. Alright, let’s get started. 👇
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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