This episode is about a guy who came up with an idea for a startup after noticing that many freelancers were struggling with a specific problem. And then he realized that Airbnb hosts and Uber drivers were also dealing with the same problem. So he set out to build a product that would solve that problem.
When it comes to customer retention, two key actions can make or break your business: 1. Facilitating undeniable customer impact 2. Delivering an unparalleled customer experience The first is about facilitating a profound change in your customer’s organization. According to Gallup, this one action is “the single greatest driver in generating growth for B2B companies”. When you transform your customer’s reality by dramatically improving their workflow, significantly reducing their costs, or helping them skyrocket their revenue, you make your product indispensable in the process. No wonder it’s a key ingredient in maximizing retention—it encourages habitual usage of your product. The second is about outperforming your competitors on customer experience. In fact, Gartner found that 89% of companies now expect to compete primarily on customer experience. The thing is, “okay” isn’t good enough in 2017. Customer expectations are at an all-time high. You now have to curate a timely, relevant, and personalized customer journey, nail customer support, and take advantage of every opportunity to surprise and delight. Phew! That sounds hard, doesn’t it? 😰 Well, it doesn’t have to be. Sometimes quick wins can have a big impact, which is why this post features 11 tried-and-true retention techniques that take mere minutes to set up. Idea to test from this article (click “save this idea” to add it to your idea backlog in free version of GrowthHackers Projects)
Hello. Is it leads you’re looking for? 😏 People with a problem you have the solution to? People willing to pay for your product? People you can actually help with the value you create? You know the type: customer — material. The people that will get you sales. The people that will make your marketing efforts pay off. The people you can build a thriving business on. Guess what: we’re all looking for those people. Well, finding people on the Internet is not hard. Finding people on the Internet that need you is a totally different ball game. First off, before you do anything else 👉🏼 make sure your value is actually value. ☝🏼 Value is only value if it is of value to people. If it solves their problems. I’m about to teach you tactics that will help you find and target customers of your competitors. These are people that not only struggle with the issues you’re trying to build your business on, but are also already aware of them. You’ll have a direct line with them. You’ll be able to skip over lead qualification altogether. ☝🏼But keep in mind: you can only make a good first impression once. So before you get into all the scraping and data enrichment craziness, you have to make sure that what you’re selling is actually worth selling. Competitor’s customers are your market, make sure your product fits them before you go all-in on it. Getting an open goal doesn’t mean you don’t have to shoot anymore. Having highly qualified leads like this isn’t just nice for you. The fact that these people are already using a similar product makes the value you’re offering them all the more relevant to them. Here’s the thing: people don’t hate cold emails. 👉🏼 What they hate are cold emails force-feeding them stuff they don’t give a sh*t about. They also don’t hate Facebook Ads. But they’ll scroll right over them if you fail to catch their attention. The tactics in this Playbook will give you the power to find your competitor’s customers and get to data you need to target them with cold emails, Facebook Ads, on LinkedIn and on Twitter. At scale. Play #1: Scraping review websites like Capterra Play #2: Technology tracking Play #3: Twitter 'Friends' Play #4: Product Hunt upvoters Play #5: Social Sharers via BuzzSumo Bonus: Advertise on your competitor’s brand name
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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