GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
A thorough product research guarantees success to your entrepreneurship. Coming up with a product idea is only halfway down the road. Build your application without a single line of code, using 19 MVP tools. To validate an idea you need Customer Interviewing Tools. Also, you need MVP Landing Page because it is the first stop for your potential customer when they click an ad or a link. You need to lay down a basic form of an MVP and structure before it’s developed for the test market. An MVP prototype is what you will use to create your MVP. It showcases what the MVP will look like before it’s launched. Read more about 19 MVP tools and how they can help you to develop a product, validate ideas and build MVP.
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our network and to kick things off we asked them what the hardest part about this crisis has been for them. In summary, here’s what they had to say: - Their customers and prospects are being rattled by a sudden change and they’re trying to figure out next steps. - Some customers are panicking and asking to put their accounts on hold, while others are requesting downgrades or churning. - They’re seeing abrupt decreases in incoming traffic, and changes in the order of size and payment terms. - They know they need to be responding appropriately in this time with their marketing, but they aren’t sure what specifically they should do. In this article, we’re going to summarize a range of topics that we covered in our webinar. This includes our observations in the market from a marketing, sales, and operational perspective — an extensive list of actionable steps you can take in the next 16 weeks, and the things we’ve immediately started implementing and discussing with our clients.
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.