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With the rapid implementation of cutting-edge technologies, today businesses are getting extreme opportunities of adopting them to formulate the business framework. There are various factors that contribute to the development of businesses. These include technological advancements, customer expectations, brand image, credibility, and the aim of gaining a competitive edge in the market that consistently remains there. The constantly evolving technology has one thing in common that has become a must for businesses to adopt. Among them, cloud-based software is the one. Software as a Service (SaaS) is a web-based software that delivers business applications over the internet and provides specific services. It is easy to access and manages all the business applications efficiently. SaaS is shifting the paradigm of businesses by providing enhanced facilities and capabilities. Whether it is a startup, small business, or an enterprise, cloud-based solutions are the key to business development.
Sometimes, you can’t help thinking that there is a digital black hole. Located between your and your prospects’ inboxes, it devours your B2B emails, wasting away business opportunities. Sounds familiar? Well, you’re not the first B2B business owner who tried and failed to reach their target audience. What is it? A curse? A conspiracy? Aliens? To tell the truth, the usual suspects behind low email deliverability are domain settings and human error. On the one hand, dealing with them might look like combating paranormal activity. On the other hand, fixing domain settings and human behavior is possible while lifting a curse or sneaking onto a UFO isn’t. It’s time for you to: Improve your sender reputation Verify your authentication Clean your lists Explore new tricks for boosting deliverability So, let’s roll!
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.