As advanced technology becomes more ingrained in the modern workplace, leadership must step up their skill set to ensure success in the digital age. Certain traits of leaders are constant. For example, strong leaders in the past and in the future will need to possess solid delegation, decision making, and...
Kissmetrics is a venture-backed, behavioral analytics and engagement platform founded in 2008 by Neil Patel and Hiten Shah. They've raised over $10 million in venture funding and have some of the most respected advisors in Silicon Valley. They also have one of the most streamlined webinar processes that we've ever seen. Kissmetrics has been optimizing their webinar process over many years with over 230 webinars run (not including demos and customer success webinars!). What's more, they've done this with only one person managing all of their webinars! I had to learn their secret, so I did some intense research to find out exactly how Kissmetrics manages their webinars: How they're able to consistently produce webinars on different high-level growth topics at scale with only one webinar manager Which webinars Kissmetrics uses in each part of their sales funnel Kissmetrics' traffic sources that get them thousands of registrants and attendance rates just below 40% Helping and verifying my research was none other than Thue Madsen, Webinar Wizard and Marketing Ops Manager at Kissmetrics.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. In my talk at SaaStr 2018, I will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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