Patreon, the subscription content service provider geared towards artists and creators, is leading the charge in the subscription economy. A big part of their value add is fostering relationships with the artists and their patrons. In this Pricing Page Teardown, ProfitWell’s Patrick Campbell and Peter Zotto utilize data collected from 8,438 Patreon users to reveal how Patreon could optimize it’s pricing and help its users at the same time.
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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