I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers). But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help you convert someone from a casual visitor to a trial user, ideally on autopilot. If so, then you’ll love this episode. Today, I’m talking with Greg Hickman from System.ly. Greg is by far one of the biggest experts on building marketing funnels. And in our talk, we discuss various strategies for launching content-based funnels.
This post covers, in detail, the EXACT process Josh Garofalo and I used to write new copy for HubSpot's site and help double conversions in the process. The backstory: Last year, I had the opportunity to work with HubSpot to completely rewrite all of their core pages. We had less than 60 days to research, write, design, develop and launch their new site in time for INBOUND 2016. It was an INSANE undertaking, but we got it done - and the results surprised even those who worked on the project. No, copy can't (and shouldn't) take 100% of the credit - the site underwent a massive redesign, changed up their onboarding flow and repositioned themselves. But copy was the core they built that design and positioning around - and I hope after reading this post, you'll see the value in taking the same approach :)
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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