The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type. This is especially true for B2B SaaS marketing organizations, where competition is high and being able to deliver measurable results in a clear time frame is more important than ever before. We all like to see ourselves as results-oriented, but what does it really mean to create effective marketing goals? How can we actually create them? With this post, we want to lay out the process that you can use to create effective B2B marketing goals that align your team and drive results within your own company.

Here's 24 tools, offered under one platform designed to optimise Acquisition, Activation, Revenue, Retention & Referrals and Collect User Feedback.

Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.