The growth and progress of on demand economy is not hidden from any eye. It is growing regularly and there is no chance of any downfall in this industry. Today, numerous companies and firms are using business models and platforms. UBER is a big example for those who want to see the impressive success of on demand economy. On the other hand, the on demand service platforms are responsible to change the traditional business models and approaches. It is believed that on demand economy will bring changes in the conventional setups very quickly.
Evernote, the note-taking app, just celebrated its 10th anniversary and refreshed its brand. With a billion dollar valuation in 2012, here are some highlights of the cross-platform organizer’s success so far: - 225 million users across 124 countries - 12,000 businesses use Evernote Business for collaboration - 50,000-80,000 users sign up everyday - Over 9 billion notes created in 25 different languages (and counting) Norman Happ is the Senior Vice President of Sales, Customer Success, & Partnerships at Evernote. A technologist, entrepreneur, and sales leader of 12 years for Intuit and H&R Block, Norman joined Evernote two years ago and is seeing 200% year-over-year growth.
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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