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I think the obsession for getting subscribers in the content marketing world is pointless. Be it subscriptions for blogs, podcasts, so on and so forth. Here's why: The majority of people who read your content, be it a blog post or a whitepaper on your website’s resource section, aren’t your regular website visitors. Instead, when they are looking to find a solution to their problem or researching on the topic, they end up landing on your article or web page. Research shows that only 17% of visitors return to the same website to consume more content—even for some of the most successful blogs in the SaaS world. That means these sites get 83% new visitors every month. What does that tell you?
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.