When you're just starting with your e-commerce business, manually keeping tabs on your inventory is nice and easy. However, as your business grows, you quickly run into problems with not being able to keep up. There are solutions to manage your stock locally, but a much better option is to move your stock management online. In this article we take a closer look why that is the case.
I started my career as a content manager in multiple projects, including online and offline, for enterprises and SMB. I used to spend my days surrounded by spreadsheets and multiple email threads, different approved versions of the same content and uncertainty around the editorial calendar -- which made a job I loved become way too difficult. My day dream back then was to have an easy-to-use software to streamline the content creation process (similar to what I used to access in the newsroom, where I worked as a reporter and news anchor). I talked to hundreds of other content professionals and marketing managers and they all confirmed: there was a real need for a solution like what Contentools came to be. We tested and tested around 2013 and 2014. Launched the software in 2015. Moved it from Beta in 2016. And we kept improving Contentools Content Marketing Platform ever since. With an incredible team we were able to develop and offer a complete solution that helps +15,000 talented marketers all over the globe (and tens of thousands more to come). Our heroes love their jobs as much as I did and deserve a solution to make their lives that much easier and their content even better and more engaging. Recently Contentools joined operations with GrowthHackers to create GrowthBoulevard, to offer a full stack of software for growth, and marketing, with artificial intelligence at its core. Besides being CEO of Contentools and co-founder of GrowthBoulevard I'm also a mother (2yo baby girl), wife and frequent traveler (mainly for business, rarely for leisure). I'd love to share my most recent learnings around: - Content Creation Process; - AI for marketing; - Team collaboration; - Team leadership development; - Parenting, positive discipline for toddlers and low carb cooking are also topics I'm open to discuss! lol
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
SaaS stands for Software as a Service, a type of business model that sells access to software on a monthly basis rather than selling a license to software upfront. SaaS businesses charge a smaller monthly fee and make money by keeping customers over a long period of time, rather than collecting all the money for the software sale at the time of sale. SaaS business models have particular growth challenges including how to manage customer churn rates by improving customer retention, how to increase customer lifetime value, and how to best structure a sales and marketing team to fuel growth. These are the best articles on how to grow a SaaS business including how to reduce SaaS churn, how to build a SaaS customer success team, how to market a SaaS product, what net negative churn is and more.
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