It’s a story about taking a dying retail jewelry business to a new level. Using only three digital marketing strategies we succeeded in boosting said retail jewelry brand. We helped it grow stronger with e-commerce. Now online store outperforms retail. However, we made retail and online realms work harmoniously well and bring better results together.
Chatbots and push notifications go together like peanut butter and jelly. Both technologies are pretty great on their own, but together they are downright phenomenal. Think about it like this. Lead generation consists of two stages: 1. Pre-click optimization 2. Post-click optimization On the pre-click side, you need to worry about getting your landing pages in front of the right customers. If implemented correctly, push notifications are the best way of achieving this. Unlike Google ads, Social Media Marketing or SEO which give you commoditized, low-attention ‘traffic’ a well-executed push notification campaign allows you to re-engage visitors and to build a dedicated ‘audience’ who is more willing to give you their attention and click on to your landing pages. Of course, this is only half of the picture. Getting your landing page in front of a focused audience does not guarantee conversions. Modern buyers are discerning with their attention and they will punish you with a high drop rate if you show them a poorly designed landing page. This is where post-click optimization comes into play. As a marketer, it’s on you to deliver an engaging experience to your prospect that puts them in their mind space to convert. For a lot of industries (mainly B2C Services), Chatbots are the best way to achieve this. Conversational Landing Pages give your audience a personalized lead generation experience that converts at rates that are 2-3x higher than traditional landing pages. We were so excited by the potential of a chatbot+ push notification combination that we teamed up with the push notification wizards at iZooto to create the ultimate webinar on how you can use chatbots and push notifications to supercharge your conversions and take your marketing to the next level.
So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!
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