If you run a SaaS product with a free trial, you already know the sad truth: most free trial users will never become paying customers. You work hard to offer a wonderful trial experience, and yet people are just there to kick the tyres. Unfortunately, that’s the cost of doing business. And it’s not just free trials. A whopping 92% of any website’s visitors aren’t there to buy. They shop around, look for the best bargain, and test out a whole range of things for free. Some of these are just never going to convert. But some are genuinely looking for a solution. And you definitely don’t want to let them go to waste. You know who they are, can see they have potential, and they’ve shown a real interest in your products. So what can you do if your standard onboarding process hasn’t converted them by the end of a free trial? We suggest retargeting.

If you run a SaaS product with a free trial, you already know the sad truth: most free trial users will never become paying customers. You work hard to offer a wonderful trial experience, and yet people are just there to kick the tyres. Unfortunately, that’s the cost of doing business. And it’s not just free trials. A whopping 92% of any website’s visitors aren’t there to buy. They shop around, look for the best bargain, and test out a whole range of things for free. Some of these are just never going to convert. But some are genuinely looking for a solution. And you definitely don’t want to let them go to waste. You know who they are, can see they have potential, and they’ve shown a real interest in your products. So what can you do if your standard onboarding process hasn’t converted them by the end of a free trial? We suggest retargeting.

So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!