Customer Data Platforms are starting to become a vital ally for marketers who wish to increase their customer engagement. The following article will serve as a goto guide for marketers who want to take their customer engagement to the next level. It is important for any marketing team to engage their entire customer database. However, things get complicated when marketers need to re-engage users across the entire buyer’s journey.

Everyone here knows about retargeting aka remarketing but this concept of Cascaded Remarketing is so simple that I don't know why I didn't think of it first. It is simple, cost effective and your web visitors will thank you.

So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!