It is a well-known fact that ad fraud increases CAC. However, due to data pollution, funnel metrics go awry and often the growth team takes decisions based on these numbers unknowingly. At other times, ad fraud leads marketers to believe that their retargeting and reactivation campaigns are working quite well. Whereas it is just standard user behaviour that has brought them back... Grab some popcorn for this, while we go down the rabbit hole of ad fraud and case studies.

Remote work is definitely here to stay. Though 69% of small business owners still trust spreadsheets for invoicing, it's just not cut out to serve as a dedicated invoicing tool, especially if your finance team is operating remotely. Learn how online invoicing tools are a better Excel alternative for remote invoicing.

So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!