It costs 7x more to acquire a new customer than to retain an existing one. Yes, you read that right! Growing your eCommerce business isn’t just about attracting and acquiring new customers; retaining your customers is just as important. It can’t be reiterated enough how essential it is to maintain a balance between the two. This article is all about how to effectively focus your time and resources on your existing customers.
With GDPR implementation not too far away, have you thought about how online marketing as we know it today will change? What data points will users give you consent for, and which ones are beyond reach? How will you get people to consent? What happens to acquisition and retargeting where you don't have a direct relationship with the customer yet? And if this results in people becoming more aware of privacy and careful about what data they share, what does this mean for online business as a whole?
So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!
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