"Segment your audience" is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all 😕 This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems... and get more conversions. In this post, we cover how to do segmentation like a pro. You'll learn: 🙌 Why segmentation is so important in modern marketing 🚀 7 ways to create your segment groups 💪 How to get your website visitors to segment themselves 🤓 How to organize your CRM for segmentation ⚡️ Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a "segment & personalize" strategy.

"Segment your audience" is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all 😕 This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems... and get more conversions. In this post, we cover how to do segmentation like a pro. You'll learn: 🙌 Why segmentation is so important in modern marketing 🚀 7 ways to create your segment groups 💪 How to get your website visitors to segment themselves 🤓 How to organize your CRM for segmentation ⚡️ Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a "segment & personalize" strategy.

So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!