Growth Experiments is a complete platform to track ideas, hypotheses and results.
"Segment your audience" is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all đ This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems... and get more conversions. In this post, we cover how to do segmentation like a pro. You'll learn: đ Why segmentation is so important in modern marketing đ 7 ways to create your segment groups đȘ How to get your website visitors to segment themselves đ€ How to organize your CRM for segmentation âĄïž Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a "segment & personalize" strategy.
Itâs been almost 9 months since Apple announced their iOS14 update and its impact on Facebook ads. If youâre like me, you probably havenât been able to move for news, updates and guides about the impact of the iOS 14 update on Facebook ads. Itâs fair to say that thereâs been a lot of talk about it â but in most cases, very little clarity. In this article, Iâm going to make the iOS 14 update clear (so advertisers of any level can understand), explain why itâs happening and of course, share 5 tactics to prepare you for them.
Retargeting allows marketers to advertise to previous website visitors by using a piece of Javascript called a cookie to follow them around the Internet after they've visited your website. Marketers use retargeting to help grow their business by displaying targeted advertising to website visitors around the Web, getting them to return to their site. Retargeting can help convert visitors who left a website before making a purchase, filling out a lead form, or signing up for a free trial or newsletter. Marketers use retargeting to improve conversion rates and win back visitors that they lost before they converted. These are the best articles on how to use retargeting to grow your business, including retargeting hacks, how to retarget visitors, retargeting for ecommerce, B2B retargeting, email retargeting, and more.