Data privacy is a trending topic throughout the year. Rumors about the end of cookies, third-party data blocking and tracking through the browser are gaining more and more strength and more alternatives are appearing for the "apocalypse" of the world with cookies to take place. Cookie-based data is the most commonly used data for digital marketing strategies. The loss of third-party cookies means basically more difficulties to validate digital campaign effectiveness.

"Segment your audience" is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all 😕 This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems... and get more conversions. In this post, we cover how to do segmentation like a pro. You'll learn: 🙌 Why segmentation is so important in modern marketing 🚀 7 ways to create your segment groups 💪 How to get your website visitors to segment themselves 🤓 How to organize your CRM for segmentation ⚡️ Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a "segment & personalize" strategy.

It’s been almost 9 months since Apple announced their iOS14 update and its impact on Facebook ads. If you’re like me, you probably haven’t been able to move for news, updates and guides about the impact of the iOS 14 update on Facebook ads. It’s fair to say that there’s been a lot of talk about it – but in most cases, very little clarity. In this article, I’m going to make the iOS 14 update clear (so advertisers of any level can understand), explain why it’s happening and of course, share 5 tactics to prepare you for them.