-Number of new followers. New followers mean the campaign drove traffic back to your social media pages. -- -Check to see if the increase was greater during the campaign compared to other times. -Social media engagement. Check to see if there’s an increase in comments, likes, shares, link clicks and your post views. Social media platforms track these metrics and provide analytics that makes it easier for you to see how effective the campaign was. -Website traffic. Successful campaigns drive traffic to specific pages on your website — like your shop page. You can then track which leads went on to buy something. -Lead generation. If you have a lead magnet or signup form available, check to see whether you received more email signups during the campaign.
So I released a post recently of how we collect up to 58% email optins using old content and retargeting Most people didn't notice that it was in 3 parts and that all 3 parts are now live So for those who missed out, here's part 2: A step-by-step actionable guide to setting up automated systems to collect more emails with content The industry standard optin is around 1.95% Making the changes here we've seen optins as high as 82% to warm audiences, 55% to returning audiences (not on a list yet) and around 30% to cold audiences The guide walks you through: Why it works The common mistakes and what to avoid How to set it up step-by-step How to create a hyper specific next step offer How to set up the email capture How to set up the email automation and much more If you simply take this guide and implement it into old content that already gets traffic, you will see more email optins, month on month, guaranteed Enjoy!
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