The holiday season is a time of giving and receiving. It’s also a great opportunity for business owners to engage their audience and increase sales. Statista predicts that holiday retail sales in the US will reach 729.3 billion this year. (Back in 2000, sales amounted to only 400 billion U.S. dollars.) With that in mind, how do you maximize your holiday sale potential? One of the best strategies is to run a holiday-themed contest. Need inspiration? Don’t worry. We’ve got you covered with our list of holiday contest ideas. Check them out below.
Traditional advertising is less effective than ever before. It interrupts. It can’t get through ad blockers. We’ve learned to ignore it. Having fans sell your product is more effective than ever before. Tesla grasp this. They have zero advertising budget. The focus is on turning customers into fans. And it's fair to say they've succeeded: This case study goes into all the details:
<p>Customer referrals are are among the most sustainable and cost effective ways to grow a business. Referral marketing is the process of proactively managing and accelerating customer referrals. Referrals can be accelerated by prompting customers to share at points of delight within your product and making it very easy to share. A/B testing prompts and sharing steps can help you optimize your referral rates. An NPS (net promoter score) survey is a good way to assess the likelihood that someone is willing to share your product. While referrals are largely a function of customer delight for a product, some product categories are more likely to drive referrals than others. An example of a category that would likely have a low referral rate would be adult diapers, because people may be too embarrassed to admit to using them.</p>
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