The introduction of Uber and the on-demand model of business is transforming every industry. The trend has now even extended to spheres like healthcare with apps for making doctor appointments and accessing other medical services. Now, you can order your medicines online through websites and apps which don’t require you to stand at long queues at the pharmacy stores. You can just upload a picture of your prescription using your smartphone camera and get all medicines delivered right to your home. The new online medicine ordering apps are even offering attractive discounts to gather large customer bases. According to the medical data analyst firm Tracxn, over 60 online pharmacies are operating in India and engaged in the delivery of medicines through websites and apps. People also love the fact that they don’t have to go to the local store and can get their medicines sitting on their couch. The online medicine apps also have other benefits which we will explore below. Benefits of Medicine Ordering Apps So, why should you look at creating your own medicine ordering apps? Here is a look at the benefits for both customers and businesses. For Customers- • You can get your medicines while sitting on your couch • The apps offer great discounts and other incentives like free shipping • Get reminders about your medicine needs • Access a vast range of information on prescription drugs and medicines For Pharmacies- • Pharmacies can have an online presence and increase their customer base • They can attract new customers and reach new geographical locations • Search medicines and look for generic alternatives • Stores can manage their inventory digitally and get helpful reminders and notifications on expiry dates • Offer different schemes and marketing campaigns to customers • Provide a superior level of customer service • Advantage or refill orders from repeat customers Read more on Apps to Order Medicine Online in India
<p>Customer referrals are are among the most sustainable and cost effective ways to grow a business. Referral marketing is the process of proactively managing and accelerating customer referrals. Referrals can be accelerated by prompting customers to share at points of delight within your product and making it very easy to share. A/B testing prompts and sharing steps can help you optimize your referral rates. An NPS (net promoter score) survey is a good way to assess the likelihood that someone is willing to share your product. While referrals are largely a function of customer delight for a product, some product categories are more likely to drive referrals than others. An example of a category that would likely have a low referral rate would be adult diapers, because people may be too embarrassed to admit to using them.</p>
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