Here’s the truth: Even as a small business, you can earn people’s trust and motivate them to convert and buy from you! The secret to doing that? Referral marketing. If you’re eager to learn more about referral marketing and how you can leverage it for your business, read this guide. Let’s start by defining referral marketing.
Quality user-generated content is the Holy Grail of social selling. Real people, posting real images and content about how much they love your products. The authenticity this brings to your marketing is priceless. But how do you get your UGC campaign off the ground? We took a look at some epic UGC examples to find out. Analyzing how some of the biggest and best ecommerce brands are driving revenue through solid user-generated content, to help you do the same.
<p>Customer referrals are are among the most sustainable and cost effective ways to grow a business. Referral marketing is the process of proactively managing and accelerating customer referrals. Referrals can be accelerated by prompting customers to share at points of delight within your product and making it very easy to share. A/B testing prompts and sharing steps can help you optimize your referral rates. An NPS (net promoter score) survey is a good way to assess the likelihood that someone is willing to share your product. While referrals are largely a function of customer delight for a product, some product categories are more likely to drive referrals than others. An example of a category that would likely have a low referral rate would be adult diapers, because people may be too embarrassed to admit to using them.</p>
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