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Customers exhibit customer loyalty by consistently choosing to purchase a certain product or brand over other options available in the marketplace. This loyal behavior comes from a feeling of particular allegiance with a brand. Customer loyalty, therefore, indicates the level of devotion customers have for a brand’s products or services and how strongly they favor that brand over its competition. Emotion is at the heart of what drives human behavior, and loyalty is no different. Generating loyal customers depends on making them feel good. There are a number of ways to do that through your culture and everyday operations: Amazement Affinity Gratitude Belonging Head on over below for more details.
<p>Customer referrals are are among the most sustainable and cost effective ways to grow a business. Referral marketing is the process of proactively managing and accelerating customer referrals. Referrals can be accelerated by prompting customers to share at points of delight within your product and making it very easy to share. A/B testing prompts and sharing steps can help you optimize your referral rates. An NPS (net promoter score) survey is a good way to assess the likelihood that someone is willing to share your product. While referrals are largely a function of customer delight for a product, some product categories are more likely to drive referrals than others. An example of a category that would likely have a low referral rate would be adult diapers, because people may be too embarrassed to admit to using them.</p>
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