Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these brands with highly targeted audiences. It can also help companies understand customer needs and expectations. WHY STARTUPS NEED TO UNDERSTAND CUSTOMER NEEDS Every entrepreneur wants to grow their business by attracting and converting more prospects. Social media is the best medium for brands to connect with these very same prospects.

Acquiring the first set of users is ALWAYS the hardest. But if done right it can be made easy. A quick breakdown for you on acquiring users easily and cheaply. Try them, they'll definitely work!

Startup funding was down 36% in India year-over-year from last year's record of $14.5B. Despite this drop, there is much to be optimistic about in 2021. Here are the startups you need to watch in India: