Growth Experiments is a complete platform to track ideas, hypotheses and results.
When working on your marketing strategy to reach new customers, it’s important your message and campaign target the right audience. If the core message of your marketing is too broad, chances are you will still end up getting a few customers, but ultimately you will reach a lot of people who aren’t even in the market for the types of products or services you are selling. When your marketing and advertising isn’t tailored to the right audience you can lose money, customers and even brand reputation. This is where the power of market segmentation comes in. It’s the missing piece to help you identify who your customers actually are. In this article we will see what market segmentation is, why it’s important for marketing and how some of the different types of market segmentation can impact your business.
How to start a subscription box service? After seeing what Birchbox did with subscription-based make-up products, Liam and two of his long time friends decided to do the same thing with dog treats and toys. They grew up together and they knew that they wanted to start a business together as well. So Liam took the knowledge he had gained from his previous entrepreneurial endeavors and started BusterBox.
Des Traynor, founder of Intercom, argues that it's important to audit your existing feature-set before planning your next product roadmap. With your current features, you have 4 choices: Kill it: admit defeat, and start to remove it from your product Increase the adoption rate: Get more people to use it Increase the frequency: Get people to use it more often Deliberately improve it: Make it quantifiably better for those who use it
<p>A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. A product roadmap communicates the why and what behind what you are building. A roadmap is a guiding strategic document as well as a plan for executing the product strategy.</p>