This article is by Rahul Vohra, the founder and CEO of Superhuman - a startup building the fastest email experience in the world. We've all heard that product/market fit drives startup success - and that the lack thereof is what's lurking behind almost every failure.

Developing a new product means that your business is counting on it to be a success. Not just because it will drive your business forward and ensure that you’re getting new and excited customers onboard, but also because the product represents your brand. If it’s not a success, it’s going to speak for your business and your brand as a whole.

For technology businesses, Product Hunt is the first platform for marketing and lead generation. Product Hunt’s reach and popularity remain unmatched. There aren’t many platforms that have the power to get sign-ups, create a spike in traffic and grab the attention of leading media publications all at once. In this article, we're going to share a workable (and legit) framework for identifying potential leads from Product Hunt. This framework contains tips, tricks, and steps we’ve learned, come across, and even figured out for ourselves -- hacks we believe in and those we’d like you to stay clear of. Lead Generation using the 'Upcoming' section on Product Hunt A product that’s yet to resonate with its audience has a limited chance of getting a sign-up. Product Hunt ‘Upcoming' eases this hurdle by providing Makers (that is, you) a showcase of sorts. In the words of Product Hunt, this platform was built to “give the community a preview of tomorrow’s next products, and 'Makers' an opportunity to build an audience and collect feedback before their public debut. ” Product Hunt’s ‘Upcoming’ platform helps new products get the initial traction by assisting them in generating leads. Each time a user subscribes to your product’s ‘Upcoming,’ Product Hunt shares their email credentials with you.