Employees are the lifeblood of any business, and non-profits are no exception. They are your main brand ambassadors, they should personify your values and your purpose, and they need to feel the same dedication to that purpose as you do.

Continual product improvements aren’t nice-to-haves—users expect regular upgrades to their in-product experience and, with an ever-growing range of alternative products available, they’re fully prepared to churn if you don’t deliver. You probably knew that, which is why your product team is hard at work building, testing, and shipping bug fixes and new features. But like the old “if a tree falls in a forest” adage, if those improvements aren’t accompanied by effective product release notes, did they even happen?

For technology businesses, Product Hunt is the first platform for marketing and lead generation. Product Hunt’s reach and popularity remain unmatched. There aren’t many platforms that have the power to get sign-ups, create a spike in traffic and grab the attention of leading media publications all at once. In this article, we're going to share a workable (and legit) framework for identifying potential leads from Product Hunt. This framework contains tips, tricks, and steps we’ve learned, come across, and even figured out for ourselves -- hacks we believe in and those we’d like you to stay clear of. Lead Generation using the 'Upcoming' section on Product Hunt A product that’s yet to resonate with its audience has a limited chance of getting a sign-up. Product Hunt ‘Upcoming' eases this hurdle by providing Makers (that is, you) a showcase of sorts. In the words of Product Hunt, this platform was built to “give the community a preview of tomorrow’s next products, and 'Makers' an opportunity to build an audience and collect feedback before their public debut. ” Product Hunt’s ‘Upcoming’ platform helps new products get the initial traction by assisting them in generating leads. Each time a user subscribes to your product’s ‘Upcoming,’ Product Hunt shares their email credentials with you.