Product redesigns can cause a lot of anxiety for users, so communicating them effectively is a necessity for a smooth launch. Here's a guide built from conversations we had with designers and product managers as well as real communications we've see in the wild.

The best quotes of "Hooked: How to Build Habit-Forming Products" "79 percent of smartphone owners check their device within 15 minutes of waking up every morning." "Users who continually find value in a product are more likely to tell their friends about it." "Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines. Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial." "The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those with depression experience negative emotions more frequently than the general population and seek relief by turning to technology to lift their mood." "Companies who form strong user habits enjoy several benefits to their bottom line." "Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new." "In a classic Aesop’s Fable, a hungry fox encounters grapes hanging from a vine. The fox desperately wants the grapes. But as hard as he may try, he can not reach them. Frustrated, the fox decides the grapes must be sour and that he therefore would not want them anyway." "Buffett and his partner, Charlie Munger, realized that as customers form routines around a product, they come to depend upon it and become less sensitive to price." "products that require a high degree of behavior change are doomed to fail" "all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection." "Internet is, “a giant machine designed to give people what they want." "new behaviors have a short half-life, as our minds tend to revert to our old ways of thinking and doing. Experiments show that lab animals habituated to new behaviors tend to regress to their first learned behaviors over time." "there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior." "Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously." "The mind takes shortcuts informed by our surroundings to make quick and sometimes erroneous judgments." "Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions." "To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to." "When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates Facebook with her need for social connection." "Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers."

Today, LinkedIn introduced LinkedIn Lead Gen Forms, a new solution for capturing leads using forms that have been pre-filled with LinkedIn profile data. It’s aimed to help you convert more prospects—especially on mobile. We want to help you make the most of it. Read on for step-by-step instructions for setting up LinkedIn Lead Gen Forms, connecting them to Zapier, and making the most out of this marketing solution with automation.