How does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific audience and knock it out of the park? In this article, we’ll take a look at defining your product’s target market and deciding whether to go mass market or go niche. As one of the most important decisions product developers must make, a decision to either go mass market or target a niche can easily make or break a product’s success.
An introduction to product strategy with examples of north star metrics across industries The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth.
<p>Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.</p>
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