Did you know that half of the startups fail during their first four years? But failure doesn’t have to mean that you give up on your business. Pivoting can be the answer to a successful startup. Read the full article to get to know more about the importance of market research and customer validation in order to avoid failure with your business.
$93,884 in revenue & 3,500 new customers signed up in just 3 weeks!! This is what we achieved with our AppSumo campaign. We launched our software Project.co with AppSumo a few months ago. It was a crazy few weeks where we had over 1,700 conversations through Intercom chat, signed up over 3,500 new accounts and sold $93,884 worth of deal codes. What did we learn? Would we do it again? Was it worth it? We have written a detailed article that explains all from our point of view. Check it out here and please let me know what you think by up voting and commenting on this post.
They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.
Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.
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