Considered to be one of the major players in third wave of coffee, a movement aimed at uplifting coffee from mere commodity to a luxury good like wine or craft beer, Blue Bottle played a big part in making high-end and artisanal coffee as popular as it is today. With their in-depth barista training program, brewing guides, and videos, they became one of the most impassioned craft coffee evangelists.
They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.
<p>Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.</p>
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