Are you going to make a compelling product commercial video? You’re in the right place. Take your product marketing inspiration in this article before you start. Illustration by Lily for Explain Ninja Do you want to communicate the idea and showcase the beauty of your product to prospective customers? Your audience will be amazed to see your product introduction in an awesome explainer video. More and more brands worldwide choose an explainer video as a powerful tool for audience engagement, customer loyalty and sales generation.  Are you still thinking about whether a product demo video is worth investing in? The brands below have already implemented it and achieved excellent results. In this article, we’re considering five explainer video examples that endorse products of different companies. They have become our recent product marketing video inspiration, and we hope they will become yours as well.  Airtable A new video from Airtable, a platform for building collaborative apps, is an excellent example of how brands can combine screencast videos and animation. It’s simple, straight to the point, and easy to understand. This explainer video allows viewers to quickly understand how the product functions, how they can manage their workflow with this tool, the key advantages and how the interface looks. It’s a great product demo that enables people to get a comprehensive understanding of the offering within around one minute and decide whether it suits them or not. You can watch the video here.  Zoominfo Engage Zoominfo Engage is the most integrated sales engagement platform for you, your customers and prospects. Recently, Explain Ninja has produced an animated explainer video to introduce this new product to the world. The video involves an animated character, the girl, who manages the sales workflow using various digital tools very chaotically. The video showcases how complicated it might be for sales managers to do all this without integrated software that gathers all necessary tools in one place. 

COVID did a huge impact on our lives and email marketing is not an exclusion. For the past few weeks we were gathering opinions, predictions on the vision of email marketing in 2021 and where it’s going from experts and people who face with emails on a daily basis. Besides, we asked HubSpot, GetResponse, Kinsta®, MailerLite, ZeroBounce.net, and 9 more partners to provide outcomes on how COVID changed their email marketing efforts. We hope you’ll like our post, enjoy the read! P.S. Share in the comments your experience with emails after COVID

While Slack is pretty commonplace today, it wasn't always a widespread workplace tool. Back in Slack's startup days, only a few businesses adopted the platform just to try something new. Fast-forward to today, and plenty of companies signed up for the platform simply because they were forced to conduct business remotely. For every company that decided to use Slack, the decision to do so was most likely driven by how the product was positioned. Users adopt products at different times for different reasons. The driving force behind the decision to purchase something new is strong product positioning that’s informed by the product adoption curve. In this article, we'll break down each phase of the product adoption curve and explain how to tailor your product positioning to convince the innovators, the early adopters, the early majority, the late majority, and yes... the laggards.