Hi everyone! If you weren’t able to attend Ad World Conference last week, check out this recap with the summary of the best takeaways: 1. Customers are becoming more demanding - can your business keep up? 2. Know your audience better than you know yourself 3. Content is the intersection between business objectives and reader goals 4. Transform the marketing funnel into a megaphone 5. Use brand storytelling to build lasting relationships with customers 6. Optimization doesn’t have to be scary 7. A good first impression is crucial We published a recap here: https://growthchannel.io/blog/7-key-takeaways-from-ad-world-conference-2021 Where do you see the future of marketing heading?

What is share of voice, why is it important and how do you calculate it? If you’re wondering what your brand's current position in the market is, and what your ideal audience thinks of your business--then you need to start tracking your brand's share of voice. In our latest report, dozens of social media marketers walk us through how to measure share of voice for organic search, PPC and social media, and why you should bother doing so:

Jeff Beckham is the Director of Product and Content Marketing at Mixpanel. He’s been in the product marketing field for over 12 years and has had the chance to launch products of all kinds, from video conferencing to video games, to business phone systems and analytics. His passion is B2B products that make work easier, more effective, more fun, or all of the above. The two years he spent at SEGA were awesome too, but mostly a detour from an Enterprise SaaS journey.  Before his career in tech, Jeff grew up in the Midwest and attended the University of Michigan. As expected, he loves football, crisp Fall mornings, and comfort food. He currently lives in Oakland with his wife and a 10-lb Cavapoo puppy named Cali. You can ask Jeff about whatever is on your mind, but he can likely be most helpful if the question is related to a topic listed below: Messaging & positioning The difference between bottoms-up and top-down go-to market strategies and their implications for product marketing Product launch Working with Sales, including running useful trainings and getting involved with deals Managing PMMs and building a collaborative culture Choosing metrics, measuring impact, and setting expectations with execs The different types of PMs and how to best work with each Connect with him on LinkedIn. And if you’re looking for a new PMM, content, or customer marketing role, he’s hiring!