Considered to be one of the major players in third wave of coffee, a movement aimed at uplifting coffee from mere commodity to a luxury good like wine or craft beer, Blue Bottle played a big part in making high-end and artisanal coffee as popular as it is today. With their in-depth barista training program, brewing guides, and videos, they became one of the most impassioned craft coffee evangelists.

How do you know which test is more important, which product feature should be prioritized? What if some metrics go up and others down? This article proposes a simple solution based around evaluating all efforts in terms of how they impact revenue and value overall for a company.

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.