You’ve probably been hearing for tactics. People are talking about tactics, everywhere. “I learned this great hack where you can get thousands of emails” “Let’s do CRO to our landing pages.” “Let’s A/B test our website buttons.” “I heard Lead Nurturing and Lead Magnets are awesome.” “Let’s add a referral option to our app and go viral.” First you have to find your process and then identify your tactics. It’s very easy to get distracted by all these tactics you’ll find on the web. Probably most of the content you find on growth is wrong because most of the content is about tactics.
<p>Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.</p>
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