How does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific audience and knock it out of the park? In this article, we’ll take a look at defining your product’s target market and deciding whether to go mass market or go niche. As one of the most important decisions product developers must make, a decision to either go mass market or target a niche can easily make or break a product’s success.

Oh you already are? But are you doing so at the per-user level? From what I've seen, most of us aren't. But here's the case for why you should, and how it will impact your business growth.

An introduction to product strategy with examples of north star metrics across industries The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth.