Believe it or not, Juicero’s downfall was not the high price or the humiliating human squeeze hack. Juicero failed because they focused too much on the juice, instead of the real difference-maker: the first and only internet-connected juice platform. Here is the low-down on Juicero, including what really went wrong and what could have been.
Build a Competitive Advantage in Growth by Moving One Metric - retention. In this post, Brian Balfour, the Founder & CEO of Reforge and former VP Growth @ HubSpot walks us through how retention drives acquisition, monetization, and virality. Improving retention spurs growth in 4 key ways: 1. Retention drives acquisition 2. Retention improves monetization 3. Retention builds an acquisition competitive edge 4. Retention accelerates payback period Read the post, complete with quantitative retention models, to learn more about how improving retention will help you build a competitive advantage.
<p>Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.</p>
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