GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our network and to kick things off we asked them what the hardest part about this crisis has been for them. In summary, here’s what they had to say: - Their customers and prospects are being rattled by a sudden change and they’re trying to figure out next steps. - Some customers are panicking and asking to put their accounts on hold, while others are requesting downgrades or churning. - They’re seeing abrupt decreases in incoming traffic, and changes in the order of size and payment terms. - They know they need to be responding appropriately in this time with their marketing, but they aren’t sure what specifically they should do. In this article, we’re going to summarize a range of topics that we covered in our webinar. This includes our observations in the market from a marketing, sales, and operational perspective — an extensive list of actionable steps you can take in the next 16 weeks, and the things we’ve immediately started implementing and discussing with our clients.
They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.
Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.