Hiten Shah on how to learn as much as possible BEFORE you launch a new product or feature, before you’ve even written a single line of code or designed a single pixel. This tactic is called early access, and it’ll help you learn the most painful problems people have before you invest your resources in creating the product or new feature.
Netflix's CEO Reed Hastings recently said "The thing that most people don’t understand about strategy is that strategy is pain." If you'd like to know just how true that is, or just want to see a valuable example of that truth in action, this post will meet that need. It's about Twilio's gigantic ($53.5 billion) opportunity and why the company's long-standing "developer-first" go-to-market strategy puts that opportunity at risk. As it says in the post's intro: While Twilio is the focus of this essay, this essay is not just about Twilio. It could be about about ANY potentially disruptive company with brilliant founders, venture-scale ambitions, great products, a top-notch team, and traction to die for...It could be about you. Read it to learn: Why Twilio is so focused on developers. How that focus is transforming from a critical asset into a major risk. The $53.5B market opportunities in question. What positions Twilio so well to attack them. 3 alternative go-to-market strategies the company could apply on that attack. The upsides, tradeoffs, and risks of each strategy. Enjoy!
<p>Product/market fit is the foundation of growth and product/market fit is achieved by building a product that solves a need for people. Some of the most impressive growth stories have come from the result of companies who create growth through their product. These are the best articles on product-driven growth and detail how marketers and growth teams can use their products to create growth. From viral and social integrations, to product optimization, user onboarding and more, this section explores how growth is driven by products and product teams.</p>
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