Although it may sound counterintuitive, real estate open houses have a lot more to offer than simply closing a sale! Realtors can use open houses for lead generation, to conduct market research, to gain exposure in local markets, and to introduce additional listings. Let’s take a look at the specific opportunities in each case.
Freemium tales — both successes and failures — tend to arrive with a side order of a common refrain: ’it’s not for everybody!’ Which is great. But this also single-handedly dwarfs the two big freemium questions. Who is it really for when both enterprise SaaS products (27 of the Cloud 100) and consumer products deploy it well? For those who’d benefit from adopting it, what kinds of foundational changes are necessary to grow? Wielding Freemium is a virtual gathering of voices, across SaaS disciplines, sharing exactly how they’ve addressed the very same questions. Whether it’s the amazing Kristen Habacht’s session, laying out how she built a freemium-focussed sales team at Trello or Spotify’s Ana Sandra Ruiz’ monetization masterclass, there’s an incredible amount of learning to be had. If you work at a freemium SaaS or are thinking of experimenting with it, I’d like to invite you, this October 24th, for some masterful insights on wielding this peculiar model for growth.
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
<p>Pricing is one of the original four Ps of Marketing. Your pricing model goes hand-in-hand with your growth engine. For example, if you plan to buy advertising to drive growth, you'll need a pricing model that generates a customer lifetime value that exceeds your customer acquisition cost. If, on the other hand, you are primarily driving growth through a viral invite system, you'll generally need a fairly low price to reduce purchase consideration friction in your customer acquisition funnel. Beyond supporting the growth engine, price is also a function of the value that customers receive from a product and the cost of alternative solutions.</p>
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter