To improve your life (and your understanding of your business), you should be designing your billing system in a way that leverages the strengths of existing systems. Yet with so many options out there, it can be tricky to find the perfect fit. To prepare you for your journey to your billing system Shangri-La, here's a complete explanation of the types of billing systems on the market and detailed dossiers on 21 different providers.
<p>Pricing is one of the original four Ps of Marketing. Your pricing model goes hand-in-hand with your growth engine. For example, if you plan to buy advertising to drive growth, you'll need a pricing model that generates a customer lifetime value that exceeds your customer acquisition cost. If, on the other hand, you are primarily driving growth through a viral invite system, you'll generally need a fairly low price to reduce purchase consideration friction in your customer acquisition funnel. Beyond supporting the growth engine, price is also a function of the value that customers receive from a product and the cost of alternative solutions.</p>
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