GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
"If you’re good at something, never do it for free." Sure, that’s a Joker line from The Dark Knight, but don’t let the homicidal nature of the speaker detract from the reason of the message. How many of your favorite musicians or artists work — or worked — entirely for free? Not many, I assume (and it seems a safe assumption). It’s true that people often pursue their passions simply because they’re driven to, and that they sometimes want to keep money out of the equation because they fear that it’ll sully their enthusiasm. But it doesn’t have to. You can look to get something in return for your efforts without radically changing how you view your favorite hobby...
Some of the most successful business people in the world are avid readers. Warren Buffett and Bill Gates will both happily spend upwards of six hours a day poring over giant tomes on subjects as diverse as automation and the origins of the universe. Reading broadens your knowledge and provides new insight. For that reason, it is essential for anyone thinking of starting a business to read as much as they can on the subject. So here you go: 11 best business books on the market 📚🤓
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
<p>Pricing is one of the original four Ps of Marketing. Your pricing model goes hand-in-hand with your growth engine. For example, if you plan to buy advertising to drive growth, you'll need a pricing model that generates a customer lifetime value that exceeds your customer acquisition cost. If, on the other hand, you are primarily driving growth through a viral invite system, you'll generally need a fairly low price to reduce purchase consideration friction in your customer acquisition funnel. Beyond supporting the growth engine, price is also a function of the value that customers receive from a product and the cost of alternative solutions.</p>