Growth Experiments is a complete platform to track ideas, hypotheses and results.
For B2B companies, pricing can be especially tricky because B2B buyers have different requirements. There are more decision-makers, the sales cycles are longer, and in many cases, the items tend to be high-ticket, meaning that you can't merely copy the pricing strategies utilized in the B2C world. In this post, you'll learn: - How pricing is impacted by your business model - 10 B2B eCommerce pricing strategies you can copy - How to determine what pricing works for your products - 15 eCommerce pricing mistakes you're probably making
<p>Pricing is one of the original four Ps of Marketing. Your pricing model goes hand-in-hand with your growth engine. For example, if you plan to buy advertising to drive growth, you'll need a pricing model that generates a customer lifetime value that exceeds your customer acquisition cost. If, on the other hand, you are primarily driving growth through a viral invite system, you'll generally need a fairly low price to reduce purchase consideration friction in your customer acquisition funnel. Beyond supporting the growth engine, price is also a function of the value that customers receive from a product and the cost of alternative solutions.</p>