MadCap Flare is a Help Authoring Tool, and in the past the market was dominated by just a few key players – these include Adobe RoboHelp, MadCap Flare, and HelpNDoc. You would traditionally find HATs (Help Authoring Tools) like MadCap Flare being used by enterprise companies (usually the only organisations that can afford the price). These are commonly found in the healthcare, pharmaceutical, technology, education, financial and consulting, and manufacturing industries. For example, Hewlett Packard has used Flare to produce 15 responsive help sites including video and PDF formats for its Application Delivery Management (ADM) software products. Flare enables technical writers and teams to write their documentation collaboratively, in conjunction with subject matter experts. Documentation is published on a variety of mediums, with formats including PDFs, websites, printed manuals and booklets. MadCap Flare is often seen as a very expensive Help Authoring Tool. As a result, many companies are looking for alternatives – and perhaps they are already using Flare. But they may be wondering, is MadCap Flare still worth the price?
Despite the controversy and often negative connotations to porn, it's one of the Internet's biggest industries for some obvious and not so obvious reasons. Considering its impact on the Internet, though, the folks at Price Intelligently thought it'd be prudent to explore how one of the largest companies in the space monetizes its users.
Value-based pricing - one of SaaS’s most favorite (and sustainable) pricing schools of thought. Conventional wisdom says that if you tie the price you charge for your product to a value metric that aligns with your product, then you're set for success. However, can any value metric that aligns with your value give you a healthy revenue model? Or do the revolutionary revenue models of Michelin, Google, et al. possess something more? How does this play out in SaaS pricing? If the core value of your SaaS is intangible (like better team collaboration, increased productivity, etc.) how do you tie back your pricing to that value? This post aims to answer all these questions and more.
<p>Pricing is one of the original four Ps of Marketing. Your pricing model goes hand-in-hand with your growth engine. For example, if you plan to buy advertising to drive growth, you'll need a pricing model that generates a customer lifetime value that exceeds your customer acquisition cost. If, on the other hand, you are primarily driving growth through a viral invite system, you'll generally need a fairly low price to reduce purchase consideration friction in your customer acquisition funnel. Beyond supporting the growth engine, price is also a function of the value that customers receive from a product and the cost of alternative solutions.</p>
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