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How soon is too soon to start outreaching your tech startup to media? 🤔 The temptation is always there to start shouting as soon as you’ve got a viable product and a rough business plan – but is that the **right** approach? In my experience, it’s better to lay the groundwork carefully first. So: plan the story and be ready to control it (well…steer it!) when it breaks. That means: Getting your social media and other engagement channels set up and manned Building relationships with journalists (do this anyway! Even when you’re not ready to outreach, contacts you make will always serve you well!) Deciding on and focusing the narrative you want to put out there In a sector like this, so much hangs on the launch. A stumble on the starting blocks can be really hard for a new startup to bounce back from. It’s not **impossible**, of course, but it’s an additional and unnecessary problem you don’t need! Any other tips for tech entrepreneurs looking to begin getting their stories out there? Or does anyone want to play devil’s advocate and make the case against outreaching to media? Is there a case for an “under the radar” strategy in this day and age?😉
According to the Harvard Business Review, there are four states of industry disruption that can be analyzed to predict which industries will encounter radical disruption. The categories include viability, vulnerability, volatility and durability. These categories give insight into an industry’s current position, its weaknesses, and even takes into account historical data. It is important to note that for some companies, disruption is a threat that leads to the need for change and growth to survive. For others, the disruptors, looking at such a matrix can help spot stagnant or legacy industries that are riddled with inefficiencies, thus creating an opportunity for disruption. The list in this article represents various companies at the cutting-edge of their respective industries and some of the interesting strategies they are using to create disruption.
Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.
Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.
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