Tesla, Inc., formerly known as Tesla Motors, has produced over 600,000 cars in its lifetime as a company, and overall earned $2.2 billion in cash and cash equivalents, as of the first quarter of 2019. Somehow, this was accomplished with Tesla boasting a $0 marketing budget. How on Earth is this possible? The truth is, of course, that Tesla does spend some money on marketing; but it spends considerably less than its competition. For example, Tesla spent $58.3 million on marketing costs in 2015, while Audi and BMW spent $195 million and $196.6 million respectively. Tesla’s marketing strategy, then, goes against the trend of developing TV advertisements and pushing its products onto consumers. Instead, Tesla focuses on word of mouth advertising and referrals. Essentially, Tesla markets to its customers by not directly marketing to them. It encourages others, namely customers, to do the selling for them.
Growth Conference Europe 2019: What was it all about? 💡 GCE took place on 3rd & 4th of June in Milan: Two days dedicated to growth & digital marketing. GrowthRocks was there, both as the teacher and the pupil: Our CEO Theodore Moulos was a keynote speaker and also 5 other members of the team joined the party. But most importantly, we were there so you can know everything that happened in GCE 2019. And so, we prepared this post in which you will find: ▪️ All 24(!) speakers 👨👩 ▪️ The summary of every keynote 📝 ▪️ The full video of every speaker on-stage 📽️ This is everything you missed in GCE 2019 - in 1 post!
Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.
Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.
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