As much as we all wish that everyone would understand and use the saying “Don’t judge a book by its cover”, nevertheless the first impression still makes the basis of every relationship and there’s nothing really that we can do about it. Trust is a factor that develops gradually, however, if your first impression is unreliable, you are going to face some major difficulties gaining clients!

Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.