Growth Experiments is a complete platform to track ideas, hypotheses and results.
Are you a newborn brand, startup, or even established company launching a new product? Likely, you are now looking for ways to attract your audience’s attention and gain their loyalty. Good news! There is a great solution to obey the customer’s hearts and instill strong associations with your brand — animated explainer videos. No more empty words, let’s take a look at these amazing cases of five world’s most-loved companies. Some of them have been unknown until discovered and leveraged the power of explainer videos for marketing. Thanks to lovely yet straightforward animations, they raised conversions, made sales booms, and won the global audience. An Explainer Video Helped Crazy Egg Raise 64% Conversions & $21K Extra Revenue Per Month Crazy Egg is a digital tool that allows investigating how visitors browse on your site. It enables you to create heatmaps and see how people scan your content. Today, it’s a market-leading tool. However, quite recently, it hasn’t been as popular as it’s now. Neil Patel, the founder of Crazy Egg, has hired Demo Duck, an explainer video production company, and produced his next commercial. 158 seconds of animation helped them raise 64% conversions, and the founder shared that the video helped them start earning $21,000 extra revenue monthly. You can watch the video here. Dropbox’s Animated Video Raised 10M New Customers & $48M Revenue Dropbox is a famous file hosting service. At the startup phase, they tried to acquire new customers by investing in paid search and affiliate campaigns. However, the team was disappointed by the results of these marketing efforts since they spend nearly $233-$388 to sell their $99 product. What did they decide to do next? The answer is simple, and it’s an explainer video. Drew Houston, the founder of Dropbox, had earlier used a demo video to validate the idea of Dropbox, so he also did the same once again to explain a concept of his product and convince customers to purchase it. He hired a professional explainer video production company and created an introductory video for Dropbox. This whiteboard explainer video helped acquire 10 million customers and raise $48,000,000 extra revenue. Their explanatory video is here. They have also produced an updated version of the video.
Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.
<p>Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.</p>