Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? You’ll probably be one of the third of our PR experts who say just 10% of their pitches end up resulting in media coverage. We wanted to find out how you can make that figure slide towards the higher end of the scale. Everybody wants their press releases to land in coverage every time, right?

Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? You’ll probably be one of the third of our PR experts who say just 10% of their pitches end up resulting in media coverage. We wanted to find out how you can make that figure slide towards the higher end of the scale. Everybody wants their press releases to land in coverage every time, right?

Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.