Pitching a journalist or an influencer isn't about just getting them to click (or bite) –– it's about pique-ing their interest enough to respond. And to do that – you have to REALLY understand your product. And REALLY understand journalists. And REALLY understand the principle of reciprocity. Don't worry –– this piece walks you through 6+ media pitch templates. You'll also get 8+ examples of various media pitch wins, and which do what for your brand. Because not all media wins do the same thing. And you need to know which you're going after. Dive in!
Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.
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