Dmitry is the founder of JustReachOut - a software and a team of PR outreach strategists which help you systematically get featured in press and get the exposure you need to drive your core metrics and business goals. In the 5+ years JustReachOut service has been around it has helped 5,000+ small businesses and entrepreneurs to pitch relevant influencers and bloggers to gain exposure and traffic they deserve. The goal of the service is NOT to become a "long term outsourced PR agency" for small businesses or startups but instead teach small businesses how to do PR "the right way" on their own and give them the software, guidance and, hand holding to execute their own PR outreach in the future. Dmitry's passion for "Do It Yourself PR" stems from the last company he worked at where without much prior experience in PR he built the startup from 0 to 40M page views per month and got acquired by Google. He believes any startup or business should be able to pitch journalists and get featured in press on their own without the help of PR firms. The bigger question he asks his clients is why do they want this publicity and how does it help their core metrics and bottom line? Dmitry has spent over a decade in the world of marketing and PR and was previously a software engineer. He has published 1,500+ articles in the last decade and currently writes for Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others. Dmitry loves working with customers looking to independently control their PR and is so proud of the entrepreneurs he’s taught to speak to journalists and focus on relationship building. When he’s not at his standing desk working beside his business partner and wife Corey, Dmitry can be found picking heavy things up and putting them down again at Crossfit or running alongside his toddlers scooting through the park.
Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.
Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.
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