We analyzed 1500 HARO queries to generate insights for digital marketers. We did the analysis to learn: - What percentage of queries get published. Number of publications linking back to the source & nature of these links. - DR & Organic Traffic of these websites. - Popular & Unpopular HARO niches. Our study aims to help marketers decide if HARO is the right platform for Link Building & PR.

COVID-19 made it apparent that every company needs a crisis communication strategy as their reputation depends on what they do in a crisis and how they do it.

Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Read on to learn more in this new data analysis from BuzzStream.