Founded in 1851, The New York Times has been an American household name for over a century. You read that right. 1851. Traditionally a print media business, The Times has fundamentally reshaped its strategy to adapt to an increasingly digital world. Deriving inspiration from brands like Netflix, HBO, and Spotify, The Times now invests heavily in its core offering (journalism), while continually adding new features — like a full suite of mobile apps for anything from cooking and crosswords to real estate. Today, we take a close look at The New York Times’ flagship app. How does the publication condense their enormous content archive for mobile, and what is it like to consume rich media on on such a tiny screen? Let’s dive in.
Founded in 1851, The New York Times has been an American household name for over a century. You read that right. 1851. Traditionally a print media business, The Times has fundamentally reshaped its strategy to adapt to an increasingly digital world. Deriving inspiration from brands like Netflix, HBO, and Spotify, The Times now invests heavily in its core offering (journalism), while continually adding new features — like a full suite of mobile apps for anything from cooking and crosswords to real estate. Today, we take a close look at The New York Times’ flagship app. How does the publication condense their enormous content archive for mobile, and what is it like to consume rich media on on such a tiny screen? Let’s dive in.
Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.
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