What makes a good press release? In theory, it’s extremely easy: follow the 5 steps in my guide and you’re good to go. But if you want to avoid looking like a newb, get the free press release template and follow those instructions to write a press release like a pro. I’ve laboured over it so you don’t have to do the work - so, don’t read the news. Make it.
Holler to all "been-there-done-that" PR folks, We are a SaaS company based out of Mumbai. We have done decently well since our inception 5 years ago and currently catering to some of the established names around the globe like Flipkart, Avaya, Sendgrid etc. To give you an estimate of our size- our projected annualized revenue for this financial year is $10 million. Now, although we are reasonably well known in our home country's press and bloggers community, sadly we have not been able to achieve even 10% of that success in the foreign media (we have a good number of foreign clients though). And now we want to break that because, in the past one year, we have enormously scaled our product and want to be at least vaguely-known-name to our prospects in foreign land. I want to get an idea on where and how to start? How to get foreign media and blogs recognize you? Will be happy to divulge more details on request. I went through a lot of posts on interest and eventually ended up on Inbound.
I'm Tamar Weinberg, professional hustler extraordinaire. I'm a mom and author of The New Community Rules: Marketing on the Social Web, which was published by O'Reilly Media in 2009. I've worn a lot of hats. I've worked in marketing, sales, customer success, editorial, public relations, business development, analysis, and overall strategy. I was even a private eye once. These days, I'm at AddShoppers, which has incredible technology for online retail stores. I help with social customer experience at Namecheap. I also define strategy at Small Business Trends. Ask me anything. :) Oh, and some shoutouts for follows: @AddShoppers | @Namecheap | @smallbiztrends
Public relations is the practice of reaching out to reporters with relevant stories and news hooks to secure coverage for your company in online and offline publications. This section includes the best articles on how to hack public relations, how to build relationships with journalists, and how marketers can use public relations for growth. Startups can also find advice and insight on how to generate press for a new company and how to best convert traffic from PR efforts into sustainable growth.
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