The giant visual search engine app, Pinterest continues to offer robust tools to help every advertiser better track their ad performance. One of the most used tools is Pinterest Analytics. It helps advertisers better target their ads based on keywords, demographics, and interests to meet their business and marketing goals. Understanding Pinterest Analytics could lead to better results as the tool can be beneficial for many businesses. In this article, we will help you understand how Pinterest Analytics works so you can utilize it better.

If you want to get more paying users, you'll either need to experiment with new acquisition channels, or find better ways to use existing distribution channels. It's that simple. After looking through last week's tech news I've identified 3 opportunities that stood out to me (about Pinterest, Super Bowl and Twitter)

Brian Balfour dissects the growth dynamics behind why most companies struggle to expand into new market tiers. - the four "Fits" you need to grow a venture-backed business - examples from SaaS, E-comm, and other categories - the "Fits" should never be silo'd and aren't static - the right way to maintain your Fits on an ongoing basis