The biggest benefit of social media is huge traffic it can bring. It's biggest turnoff? It demands constant attention and posts are not evergreen. Not with Pinterest. Those pins are for forever and can bring you traffic ten years from now. But there is using Pinterest, and then there's using it. I opt for the latter and that's what this guide is all about.
Brian Balfour dissects the growth dynamics behind why most companies struggle to expand into new market tiers. - the four "Fits" you need to grow a venture-backed business - examples from SaaS, E-comm, and other categories - the "Fits" should never be silo'd and aren't static - the right way to maintain your Fits on an ongoing basis
Pinterest is a popular social website that allows users to create, share and discover pinboards of images of their favorite subjects. Marketers use Pinterest to reach consumers who are looking for new ideas when it comes to decorating their house, home fashion, cooking, travel and more. Because much of the site is focused on inspiration for things to buy, marketers, particularly those in the e-commerce, content and travel categories, look to use Pinterest to grow. These are the best articles on how to use Pinterest to grow your business. From how to build you Pinterest following, to how to work with Pinterest influencers, to how to drive traffic with Pinterest and how to convert Pinterest traffic to sales, to how to use Pinterest Promoted Pins, you'll find what you need to market your business on Pinterest.
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