Pinterest is definitely a dark horse in the digital marketing world and one that brands probably don't implement enough into their overall marketing strategy. The truth is that Pinterest offers some super valuable features for brands, and as a platform, it's optimized in a way that allows accounts with the best content to reach more of its users, rather than accounts with the highest number of followers. Not to mention, Pinterest posts have a super long lifecycle and they can continue to bring in views, engagement and traffic for months after they've been posted. This is a vast departure from other social platforms like Facebook and Twitter where posts' lifecycles last only minutes long. If you have yet to make Pinterest part of your marketing strategy, we highly recommend checking out this post. You might be surprised at what the platform is capable of.
Brian Balfour dissects the growth dynamics behind why most companies struggle to expand into new market tiers. - the four "Fits" you need to grow a venture-backed business - examples from SaaS, E-comm, and other categories - the "Fits" should never be silo'd and aren't static - the right way to maintain your Fits on an ongoing basis
Pinterest is a popular social website that allows users to create, share and discover pinboards of images of their favorite subjects. Marketers use Pinterest to reach consumers who are looking for new ideas when it comes to decorating their house, home fashion, cooking, travel and more. Because much of the site is focused on inspiration for things to buy, marketers, particularly those in the e-commerce, content and travel categories, look to use Pinterest to grow. These are the best articles on how to use Pinterest to grow your business. From how to build you Pinterest following, to how to work with Pinterest influencers, to how to drive traffic with Pinterest and how to convert Pinterest traffic to sales, to how to use Pinterest Promoted Pins, you'll find what you need to market your business on Pinterest.
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