Do you include Pinterest in your marketing strategy? If not, you might be missing out on targeted traffic for your business. When it first launched, Pinterest was a place where people shared their wedding photos, recipes, fashion ideas and other personal hobbies and interests. Today, it’s evolved into an amazing business channel for many industries and niches. Pinterest users market their products and services by posting content in the form of vertical “pins”. The pins are much like infographics and tend to get a high number of shares, repins, and clicks. They’re also a huge reason that users love finding content on Pinterest – and why savvy marketers love Pinterest. Infographics break down complex topics into visual content that is easy to digest and remember. According to research, infographics are one of the most effective forms of content for businesses.
Brian Balfour dissects the growth dynamics behind why most companies struggle to expand into new market tiers. - the four "Fits" you need to grow a venture-backed business - examples from SaaS, E-comm, and other categories - the "Fits" should never be silo'd and aren't static - the right way to maintain your Fits on an ongoing basis
Pinterest is a popular social website that allows users to create, share and discover pinboards of images of their favorite subjects. Marketers use Pinterest to reach consumers who are looking for new ideas when it comes to decorating their house, home fashion, cooking, travel and more. Because much of the site is focused on inspiration for things to buy, marketers, particularly those in the e-commerce, content and travel categories, look to use Pinterest to grow. These are the best articles on how to use Pinterest to grow your business. From how to build you Pinterest following, to how to work with Pinterest influencers, to how to drive traffic with Pinterest and how to convert Pinterest traffic to sales, to how to use Pinterest Promoted Pins, you'll find what you need to market your business on Pinterest.
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