Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you. Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have not changed—communication, curiosity, empathy, for example—the hard skills for digital marketing are slightly different.

Digital marketing includes hundreds of concepts and approaches that are closely related to each other. Some of them can be replaced by others, and some are only effective when combined. The value of content marketing is undeniable. It’s an effective method to establish your brand as an industry expert and build relationships with your customers. Native advertising is another approach we’re going to talk about today. Copyblogger’s survey says almost 50% of respondents don’t have a clear idea of what native advertising is, let alone the fact that many people in the advertising industry mix up this advertising technique with content marketing. Both content marketing and native advertising are impossible without two crucial aspects: content and media. Both marketing methods help brands reach similar goals, e.g. build brand awareness, attract new prospects, etc. Does it all mean the terms ‘content marketing’ and ‘native advertising’ can be used interchangeably? Of course not. And we’re here to explain the difference between native advertising and content marketing and highlight the importance of combining these marketing methods.

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you. Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have not changed—communication, curiosity, empathy, for example—the hard skills for digital marketing are slightly different.