Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money. This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you pay money, but you get no leads. In both cases, you might not be able to understand what’s going on if you don’t analyse your advertising campaigns.
These are the best articles on how to use paid marketing to grow your business. Paid marketing includes search engine marketing, display advertising, traditional advertising such as TV and radio advertising, affiliate marketing, performance marketing, and other paid campaigns. Paid marketing is an important part of a company's growth. Marketers use customer acquisition cost (CAC) and customer lifetime value (LTV) to ensure that campaigns have a positive ROI for the business.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter