Programmatic ads are a game-changer for both advertisers and content publishers. Along with advanced targeting capabilities, programmatic advertising offers a wide range of key benefits: #1. Real-time audience insights #2. Reaching more qualified prospects #3. Lower costs If you’re looking to add an extra revenue stream to your business, email monetization with programmatic ads is a superb strategy. Read on to learn how to use programmatic advertising to get more from your email marketing. via inboxAds

LinkedIn ads are often thought of as being best for B2B, but can they outmatch the power of Facebook ads? I created this study to discover the truth. As a business-to-business marketer, I really wanted to know whether Facebook advertising or LinkedIn advertising would bring me the most value. I had some experience running ads successfully on both platforms, but not nearly enough to determine which would actually be best overall for B2B marketing. To satisfy my curiosity, I created the following case study: I ran the same ad on both platforms, at the same time, to two identical landing pages. Which one do you think yielded the best results? The answer might surprise you!

Is it possible to spend $1 million in less than 30 days to generate a minimum of $4 million in sales? Guess what. Today, we're going to walk you through exactly how Common Thread Collective (CTC) built, managed, and scaled a campaign of this magnitude. Let's dive in now!