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              #paidmarketing

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              LATEST POSTS

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              Rini Della Hariady searchenginejournal.com | 30 minutes ago

              Paid Media Marketing in 2021: 8 Changes Marketers Should Make

              Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought. Passing ads are a growing sector of the paid...

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              Filip Matekovic hunchads.com | 3 months ago

              What we learned about Social Advertising in 2020, and what trends will emerge...

              During 2020, Hunch helped various brands and performance agencies to automate the production of over 1.000.000 high-quality video and image creatives and optimize their paid social campaigns. Last year, we also invested a lot of time researching different online user behaviors. We pulled this data from: ✅ Over 1.000.000 different video and ad creatives ✅ Over 16.000 different paid social campaigns ✅ 20+ different industries ✅ Over 346.000.000 unique people who saw these ads This allowed us to get first-hand information about the state of social advertising and find valuable insights on what makes winning campaigns. LET'S CHECK THEM OUT

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              Apostolis Lianos blog.contactpigeon.com | 14 days ago

              🎯 Facebook Ad Segmentation: A How-To Guide for eCommerce retailers

              During Covid-19 competition skyrocketed significantly and this also in plain words means higher Customer Acquisition Costs for the brands. Revealbot, specifically, states that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year. Read the latest guide from ContactPigeon and discover some proven retargeting segments, which you are missing from your Paid Ads strategy and could help you generate more revenue. Happy Reading! 🍻

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              Video: Evidence Facebook's revenue is based on fake likes

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              Video: Distribution Hacking—how 500 Startups does paid advertising

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              MORE ABOUT #PAIDMARKETING

              These are the best articles on how to use paid marketing to grow your business. Paid marketing includes search engine marketing, display advertising, traditional advertising such as TV and radio advertising, affiliate marketing, performance marketing, and other paid campaigns. Paid marketing is an important part of a company's growth. Marketers use customer acquisition cost (CAC) and customer lifetime value (LTV) to ensure that campaigns have a positive ROI for the business.

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