The mobile-first future came faster than expected. Due to social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally in 2020. Mobile apps provide excellent reach and highly engaging ad formats to advertisers, and the key to placing ads in this medium is mobile DSP. In the article, you'll get answers to the frequently asked questions about the platform and mobile advertising in general: How does mobile DSP work? Why all marketers should try mobile advertising?  Are there any issues you have to be aware of? What are the differences between mobile web and in-app environments? How to choose the right platform for your needs? + Key market players

The mobile-first future came faster than expected. Due to social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally in 2020. Mobile apps provide excellent reach and highly engaging ad formats to advertisers, and the key to placing ads in this medium is mobile DSP. In the article, you'll get answers to the frequently asked questions about the platform and mobile advertising in general: How does mobile DSP work? Why all marketers should try mobile advertising?  Are there any issues you have to be aware of? What are the differences between mobile web and in-app environments? How to choose the right platform for your needs? + Key market players

Start your 2021 with improved Facebook advertising results. Here's a 30-minute Facebook ad audit recipe that anyone can follow through, based on my experience managing ad campaigns as small as $1,000/month spend to $1,000,000+ yearly expenses. Ad campaign level: ➟ Are the ad campaigns set up with the correct structure? ➟ Does the ad account have remarketing and re-engagement campaigns? Ad set level: ➟Are all ad sets optimized on the correct goals? Is Facebook Pixel set up? ➟ Do all ad sets collect enough conversions for algorithms to learn? ➟ Which target audiences are being used? Are they optimal? ➟ Does the account use Lookalike audiences and Custom audiences? Ad level: ➟ Are there static ads in all correct sizes? ➟ Do your Facebook ads look overall attractive? ➟ Do your video ads follow all of the best practices? ➟ Is your ads’ post-click experience converting?