You could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you can use to deliver personalized marketing: segmentation. Here's a Complete Guide to Marketing Segmentation: Segmentation 101.

Want to track the right KPIs for your advertising campaigns? This new article will provide information on which advertising metrics to track and display in your campaign dashboard.

Is it possible to spend $1 million in less than 30 days to generate a minimum of $4 million in sales? Guess what. Today, we're going to walk you through exactly how Common Thread Collective (CTC) built, managed, and scaled a campaign of this magnitude. Let's dive in now!