Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought. Passing ads are a growing sector of the paid...

During 2020, Hunch helped various brands and performance agencies to automate the production of over 1.000.000 high-quality video and image creatives and optimize their paid social campaigns. Last year, we also invested a lot of time researching different online user behaviors. We pulled this data from: ✅ Over 1.000.000 different video and ad creatives ✅ Over 16.000 different paid social campaigns ✅ 20+ different industries ✅ Over 346.000.000 unique people who saw these ads This allowed us to get first-hand information about the state of social advertising and find valuable insights on what makes winning campaigns. LET'S CHECK THEM OUT

During Covid-19 competition skyrocketed significantly and this also in plain words means higher Customer Acquisition Costs for the brands. Revealbot, specifically, states that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year. Read the latest guide from ContactPigeon and discover some proven retargeting segments, which you are missing from your Paid Ads strategy and could help you generate more revenue. Happy Reading! 🍻