Are your PPC advertising campaigns performing as well as they could be? Truthfully, in the world of paid search, there’s always room to improve. That’s why Google AdWords recently released improvements to quality score reporting. This data can help you create even more relevant PPC ads. What are the key improvements for advertisers?
What blogs am I missing out on that are up and coming? What blogs deserve more love? Why Ask? After looking at some old threads and some good ol' "Top Blogs for X date on X Subject" they all seemed a little too self-promotional, outdated or no longer relevant... I would rather hear directly from you guys what you're reading right now What Am I Missing Out On?... What are the top blogs that you are currently reading for: Content Marketing? Content Promotion? and Paid Promotion? Rules: Try not to promote your own site (Unless it really is that awesome and we need to see it) Try not to just link to a list post offsite. I would rather the interaction happened here so this becomes a resource that people can use With that being said, I will get started and share 3 of my favorites Here are 3 sites I'm reading that I recommend (And have zero ties to): 1. www.Growandconvert.com for content marketing These guys are crushing it and consistently drop great content 2. www.matthewbarby.com/ Mainly seo (So organic promotion to an extent) but is there anything he doesn't write that isn't killer? Seriously you can learn to be a better writer as well as a marketer with his stuff 3. Finally www.babakazad.com The guy doesn't post that often, and in fairness he doesn't really teach that much about "how" to do paid promotion Instead he teaches and breaks down the deeper principles of paid promotion and direct response Its not for everyone but his stuff is awesome So there are mine Again, no connection from me or anything like that-just here to share and find other content and sites that need some love Share the top 3 you read and recommend below
Facebook advertising is by far my favorite PPC platform. But one thing most Facebook advertisers don't do a good job of is aligning their audience and ad content based on where their target is at in the sales funnel. In the latest from the Web Profits blog, we dive deep into how to use Facebook ads to drive growth at different stages of the funnel, including: - How to gauge intent with different audience targeting - What kind of targeting and ad content to use at each stage of the funnel - Funnel-specific examples by industry types - Real-world case studies What's your experience with using Facebook ads to target leads at different stages? Any wins or challenges you faced setting up campaigns, tracking results, etc.?
These are the best articles on how to use paid marketing to grow your business. Paid marketing includes search engine marketing, display advertising, traditional advertising such as TV and radio advertising, affiliate marketing, performance marketing, and other paid campaigns. Paid marketing is an important part of a company's growth. Marketers use customer acquisition cost (CAC) and customer lifetime value (LTV) to ensure that campaigns have a positive ROI for the business.
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