What do you do when your app’s redesign provokes a massive user backlash – and your rating drops from 4.5 to 2.3? Mirela Cialai (Director of Mobile Marketing- Zinio) faced this challenge some time ago – here’s the story of how she dealt with it and got Zinio’s app ratings back to 4.5 (and Zinio back into the top 50 ranks in its category on iTunes).
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These are the best articles on how to use paid marketing to grow your business. Paid marketing includes search engine marketing, display advertising, traditional advertising such as TV and radio advertising, affiliate marketing, performance marketing, and other paid campaigns. Paid marketing is an important part of a company's growth. Marketers use customer acquisition cost (CAC) and customer lifetime value (LTV) to ensure that campaigns have a positive ROI for the business.
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