A commonly underutilized feature of Facebook ads management is automated rules, which allow advertisers to set conditions to run automated actions such as bid adjustments and budget capping. In this post, guest contributor JD Prater, head of acquisition at AdStage, explains the use of Facebook automated rules in detail, with an extensive walkthrough and annotated examples of useful rules.
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
These are the best articles on how to use paid marketing to grow your business. Paid marketing includes search engine marketing, display advertising, traditional advertising such as TV and radio advertising, affiliate marketing, performance marketing, and other paid campaigns. Paid marketing is an important part of a company's growth. Marketers use customer acquisition cost (CAC) and customer lifetime value (LTV) to ensure that campaigns have a positive ROI for the business.
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