Average conversion rates hover between 3-6%. But the best? Anywhere between 12-27%. It can be frustrating if you’re stuck somewhere in the depressingly-low single digits, even after you’ve got the right keywords, Ad Groups, and landing page essentials. So maybe it’s a sign you need to rethink how your PPC landing pages are organized, who they’re targeting, and what customers need from them at different points in time. Read on to see how you can move up into that double-digit club where you belong.
These are the best articles on how to use paid marketing to grow your business. Paid marketing includes search engine marketing, display advertising, traditional advertising such as TV and radio advertising, affiliate marketing, performance marketing, and other paid campaigns. Paid marketing is an important part of a company's growth. Marketers use customer acquisition cost (CAC) and customer lifetime value (LTV) to ensure that campaigns have a positive ROI for the business.
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