Customer experience is everything in 2019. It’s the differentiating factor between you and your competitors. Customers are so ready to say “Bye, Felicia” to you these days. Almost 50% of people that were previously loyal to a brand say they’ve switched to a competitor who is better at meeting their needs. Being customer-focused means the little guy/gal will not only survive but thrive. How do you make your online store more customer-focused? Collect data and information from customer satisfaction surveys that will help you instill change. There are a number of areas where surveys can inform your decisions, from product development to user experience. So, let’s dive in and take a look at the best practices for creating customer satisfaction surveys.
Rich customer data lives at the heart of any optimized and highly-functioning marketing strategy. Retailer SpearmintLOVE was able to decrease cost per purchase by 47%, lower cost per conversion down to $0.11, and start earning an average 34% return on their Instagram ad spending over a 60-day period by putting customer data to work. (Source: Instagram) Learn more about SpearmintLOVE's approach and get recommendations for your own data driven marketing approach in this article.
You need to run experiments. The one who runs the most experiments wins. BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines. For each experiment create a document that contains the list items below: Hypothesis (What you expect to happen and the change to be made) Dependent variables (What are the test outcomes?) Methodology (What type of statistical test will you use on the data and why?) Sample size (How will you calculate sample size, and what is the expected number?) Analysis Plan (Which segments of data will you be analyzing? Which metrics?) Test Execution Plan (How will this test be run? Where and when?) Dependencies (What sort of resources will be needed for this test? Budget? Staff?)
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.
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