If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? Businesses like plumbers, roadside assistance, healthcare, emergency services, construction, and locksmiths all have prospects who would rather click to call. A lot of their customers can’t be bothered to “sign up for a free consultation”—after all, they might be up to their ankles in toilet water. We share how one agency used call tracking to get 75% more conversions on their client’s landing page. Get all the nitty-gritty details on how to set up call tracking for your clients, including a custom script you can use to redirect visitor calls based on time of day or location.
In this guide, you’ll learn the best practices for tracking inbound phone calls to your eCommerce store. If inbound calls are an important part of your business and you want: - More conversions - Less wasted ad spend - More accurate + insightful analytics Then you’ll want to apply the actionable tips here to your marketing campaigns.
You need to run experiments. The one who runs the most experiments wins. BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines. For each experiment create a document that contains the list items below: Hypothesis (What you expect to happen and the change to be made) Dependent variables (What are the test outcomes?) Methodology (What type of statistical test will you use on the data and why?) Sample size (How will you calculate sample size, and what is the expected number?) Analysis Plan (Which segments of data will you be analyzing? Which metrics?) Test Execution Plan (How will this test be run? Where and when?) Dependencies (What sort of resources will be needed for this test? Budget? Staff?)
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.
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