As a business owner, you have already invested in SEO. In fact, you have applied all the out-of-the-box SEO strategies to make your eCommerce website popular. If you are working with a good SEO agency or internal resources, they are using all the possible best practices to get you the visibility that you require on search engines. You can actually check if the SEO team is managing all the Pointers listed here.
What if we told you that building an optimization powerhouse into your company only takes 5 steps? We spoke with Richard Eckles, one of the growth leads at a large video-sharing platform, about his journey through introducing A/B testing into the organization. It takes time and effort, but a strong internal testing mindset can take any user-focused business a long way.
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter