Today I’ll show you the 5 steps that you can follow to be better than 90% of the companies I see when it comes to creating actionable data dashboards. We’ll do this by establishing our important user actions or “goals” and properly tracking all of our incoming traffic. We’ll end with organizing this information in a way that helps you make quick decisions without spending hours looking at a spreadsheet. These are things you can do once in an afternoon and then use forever. A rough table of contents is below and if you already know a little bit about GA, you can skip around: Step 1: Get Google Analytics working accurately Step 2: Create goals to track important conversions Step 3: Properly tag traffic with UTM parameters Step 4: Look at the most useful reports inside Google Analytics Step 5: Establish a regular analytics review
This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner Mary Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry. The widely anticipated slide deck compiles the most informative research on what’s getting funded, how Internet adoption is progressing, which interfaces are resonating, and what will be big next. The easiest way to read it is our highlights deck: “The best Meeker 2017 Internet Trends slides and what they mean”
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.
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