Growth Experiments is a complete platform to track ideas, hypotheses and results.
It’s no secret that the post-pandemic world will be a very different place, especially when it comes to remote work opportunities. Before the pandemic, remote work was one of the fastest-growing employment sectors in the USA. The future of remote employment is no longer a hypothetical situation, but a reality. Cities worldwide are taking note and have begun launching incentive schemes to entice this new workforce to settle down within their borders. "Instead of trying to lure whole companies with economic development incentives, more cities are beginning to target individuals who suddenly have the agency to pick a city on its merits, not its employers.” - Bloomberg CityLab The increased freedom of remote work will allow people who have been strangled by high living costs to spread their wings to new locations of their choosing, based on a variety of factors that don’t just revolve around their respective companies’ location. This isn’t just speculation, there is a very real exodus happening within our cities lately.
Recruitment in 2021 is a far cry from the old days when hiring new staff was simply a case of placing an ad, reading resumes, and holding interviews. While this kind of recruitment would allow for a decision to be made on the merits of qualifications and experience, it would usually be very much a leap of faith. Just like other parts of life, recruitment has become more innovative and these days, it’s all about talent marketing.
What can optical illusions teach us about how your landing page design converts visitors? 👀 Learn how to stand out, create a lasting impression, and snag more leads with our mind-boggling blog post: ✨ Find the best-converting placement for the most important parts of your landing page ✨ Use priming and anchoring techniques ✨ Focus on one problem, one solution, and one call to action
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.