GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
Life is like a box of chocolates. You never know what you’re gonna get. Remember this famous phrase of Forrest Gump? That is what’s happening today — we opened the box, and we faced some uncertainty. The COVID-19 or SARS-CoV-2, which is better known as coronavirus, leads to worldwide quarantine and isolation. As a result, it has a significant impact on a global economy that causes recession and crisis, in turn. According to an OECD report, the annual global GDP growth is likely to drop to 2,4% in 2020 as a whole. Some businesses become bankrupts, the unemployment level is rising, and entrepreneurs who still stay afloat are looking for ways to keep their business working. However, it is possible to save your business if you will keep up with specific recommendations. This article will help you undertake crucial steps and provide financial-saving tips. Go ahead!
All companies that are engaged in sales and use Salesforce as the main tool want to know how to build effective Salesforce lead management and transform their Leads into Opportunities. It becomes clear that simple regular sales monitoring is not enough. So, companies should close the gap between the sales department and marketing and establish a good-working process of how sales reps can convert leads into closed deals. Let’s consider how Salesforce lead management can facilitate this process.
You need to run experiments. The one who runs the most experiments wins. BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines. For each experiment create a document that contains the list items below: Hypothesis (What you expect to happen and the change to be made) Dependent variables (What are the test outcomes?) Methodology (What type of statistical test will you use on the data and why?) Sample size (How will you calculate sample size, and what is the expected number?) Analysis Plan (Which segments of data will you be analyzing? Which metrics?) Test Execution Plan (How will this test be run? Where and when?) Dependencies (What sort of resources will be needed for this test? Budget? Staff?)
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.