There are no two ways about it. Conversion rate optimization (CRO) has lots of bells and whistles. 1. You have no urgency elements in your sales funnel 2. Your sales funnel is one-size-fits-all 3. You have poor customer support 4. You display shipping costs too late 5. Your site has poor information architecture 6. Your copywriting is less than stellar 7. Making a purchase is too big of a jump for prospects If one of these conversion killers fit your business, then you should probably read the article.
A few months ago I was watching Whiteboard Friday (as I try to do every week), and Rand Fishkin released a really interesting episode called 'Minimum Viable SEO'. The idea behind it was simple, Rand compiled a list of the 3 most important things you should do for SEO if you only have a few minutes every week. According to Rand, if SEO isn’t your main thing and you don’t have the time to spend every day working on it, then those were the 3 most important things you should do. This left me wondering, is there such a thing as 'minimum viable conversion optimization'?
At first glance, the Google Analytics platform seems very clear-cut--but once you have dug a little deeper, you'll find some setbacks and difficulties that can lead to costly mistakes. We bring you 25 top tips and guidelines from a growth and conversion optimization professional who has spent countless hours using the platform, so you can utilize it in the best way possible.
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.
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