Email Marketing is such a brilliant strategy. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four times higher than other marketing formats including social media, direct mail, and paid search.” Basically, emails are kicking ass. Although, every marketer's nightmare is the junk folder. In that case, your emails are useless and so is your ROI. Right now I’m going to discuss some common reasons why emails go to spam and how to ensure that yours don’t wind up there. Here is a brief overview of what you can expect: 1. Reason #1: You Weren’t Given Permission 2. Reason #2: The Sender Information is Inaccurate 3. Reason #3: There’s No Physical Address 4. Reason #4: You’re Using Spam Trigger Words 5. Reason #5: Your Headline Is Weak 6. Reason #6: You’ve Included Attachments 7. Reason #7: There’s a Large Image with Minimal Text 8. Reason #8: There’s No Opt-Out Link 9. Reason #9: You’re Sending Emails to Inactive Addresses 10. Reason #10: You Have Spelling and Grammar Happy reading!
A handy list of various scripts that you can use in web tracking. Implement them with Google Tag Manager and enrich your data with sophisticated triggers and additional parameters/custom dimensions. All scripts are split into categories: # Appearance of particular website elements # Audio player tracking # Browser-related scripts # Chat/comment tracking # Cookies # Device-related tracking # Form tracking # Page-related tracking # SEO # Social networks # Time/weather # Traffic-source-related # Video player tracking # Other
Optimization is the process of testing and refining websites, mobile applications, landing pages, email campaigns and marketing and growth efforts with the goal of increasing performance around desired outcomes. Optimization includes A/B testing, which is the process of testing one thing against another version of the same thing. A/B testing and optimization is an important part of growth marketing. These articles feature the best strategies on how to optimize your growth efforts and provide new ideas to help inform your A/B testing and optimization plans.
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