Do you suffer from “revolving door” syndrome? You may feel like your product has a revolving door attached to it—free trial users leave as quickly as they came. While there could be many reasons for your sub-par conversions, one commonality exists among SaaS companies who struggle with paltry conversions. And, that is poor onboarding. If you want to create an epic onboarding process, here are three mistakes to avoid.
I’m going to start this article with a strong statement: User onboarding is the difference between a successful SaaS company and a failing one. Yeah I know. Shocking, right? But bear with me. This year has seen some huge growth when it comes to user onboarding. SaaS companies are finally waking up to the idea that successfully onboarding their users is critical to success. Good onboarding doesn’t just introduce your users to your product, it shows them the value they can get from it. It ensures true product adoption. This means you get a customer for life, and your company continues to grow. As we all know, LTV is super important, and when you onboard your users properly, your LTV will skyrocket. We thought we’d take a look at some of the user onboarding best practices we’ve seen so far in 2019. There are some great learnings in here which you can use to improve the onboarding in your own product. We’ve also included a little bonus for you at the end. It’s a list of 18 things you should do when it comes to user onboarding. You’re going to love it!
User onboarding is the process of orienting new visitors or users to your product or service to help them understand the product and be successful using it. User onboarding is important to growth because it helps convert new users into active and engaged users of the product. These articles show how user onboarding can drive growth and how to create an effective user onboarding experience.
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