Activation. Retention. Revenue. They are all byproducts of one single thing – great onboarding. In this podcast, Ty Magnin talks about the most impactful metric in onboarding, the right owner for it, and the analogy it shares with dating. Ty is the Director of Marketing at Appcues where he has onboarded close to 25 mn users. He has also helped companies scale to $8 mn in ARR and increase self-service sales by 10x.
When we read, we recognize words as pictures and hear them spoken. This is important because the choice of words gives character to what we hear. So depending on your product's copy, your product's character may seem complex, uninspiring, and stern, or—if you choose your words carefully—it could be easy, motivating, and fun. This is the arena of UX writing: the craft of writing words that directly relate to the user's action, the motivation before that action, the instructions that accompany the action, and the feedback right after the action. When you get these right, you can create a positive experience that increases the usability of the product, engages the user, and enhances your brand for positive differentiation.
User onboarding is the process of orienting new visitors or users to your product or service to help them understand the product and be successful using it. User onboarding is important to growth because it helps convert new users into active and engaged users of the product. These articles show how user onboarding can drive growth and how to create an effective user onboarding experience.
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