tldr: - Activation is the part of the onboarding process that happens within your product. - People need to like and trust your app, in that order, before they will try it. - People need to experience how much awesomeness your app enables for them as they move through the like, trust, and try stages.
tldr: - Activation is the part of the onboarding process that happens within your product. - People need to like and trust your app, in that order, before they will try it. - People need to experience how much awesomeness your app enables for them as they move through the like, trust, and try stages.
In 4 years, Patreon has reached 1 million monthly active Patrons, paying an average of $12 a month, and 50,000 active creators. Patreon projects that its payout to Creators will be $150 million for 2017. This case study looks at: - How Patreon decided and defined a leading indicator activation metric. - The challenges they faced with quantifying & qualifying that metric. - The six hypotheses they tested, where the hypotheses came from, what worked and what didn't. Idea to test from this article (GrowthHackers makes it easy to save ideas and prioritize testing)
User onboarding is the process of orienting new visitors or users to your product or service to help them understand the product and be successful using it. User onboarding is important to growth because it helps convert new users into active and engaged users of the product. These articles show how user onboarding can drive growth and how to create an effective user onboarding experience.
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