Customer retention is a complex and varied field, which is excellent for you as it allows for a lot of creativity. There’s no one perfect way to retain customers, and a list of all the possible strategies would go on forever. The right strategy for your business all depends upon the industry you’re in, the products or services you provide and the customer segments you serve. Research into your target market and audience segments is a vital part of your strategy as the insight it yields will give feedback to each and every part of your business.

Onboarding employees has suddenly become trickier than ever. Some companies went into lockdown in the middle of hiring. Others have fresh staff in the heart of training and trial periods. To help, we hosted a webinar with our friends over at Spendesk to share a few tips and tricks from our onboarding playbook. Our Head of Learning, Jonah Goldstein, got together with Raphaël Moutard, Senior Engineer at Spendesk, to discuss how to meet the challenge of onboarding new employees from afar, and some specific techniques you can use. In this recap, we’ll run you through six key steps to great remote onboarding - and a few things you should avoid.

You've probably head of the pirate metrics, right? The ones that spell 'AARRR'—aquisition, activation, retention, referral, revenue. We were curious about which pirate metric has the most leverage in boosting revenue, so we created a calculator and compared them. Here are the results: