During the early days of our launch we had a really high conversion rate of 25%. But there was a pretty big problem. - Users weren’t engaging on the platform - We knew nothing about these users besides their email address - Users were not responding to email marketing automation either We were filling up with zombie accounts. Acquisition was kind of easy but activation wasn’t. Since we had an artificially high conversion rate we had no problem sacrificing some of it in pursuit of more qualified users. But most of all, we wanted data. We wanted needed to learn more about the motivations of our early-stage users. This article is about how GrowthMentor jimmy rigged together a new onboarding process using off the shelf SaaS tools to profile all early-stage users and what happened as a result.

While there's no silver bullet for mobile onboarding, there are a few simple strategies you can steal from the top mobile apps to tame the complexity of your mobile app onboarding. We also explore why mobile onboarding is different from desktop onboarding and the psychological principles behind those differences.

You've probably head of the pirate metrics, right? The ones that spell 'AARRR'—aquisition, activation, retention, referral, revenue. We were curious about which pirate metric has the most leverage in boosting revenue, so we created a calculator and compared them. Here are the results: