I had an interesting conversation with the founder of a new project management app today. He asked me for some feedback so - I logged in, looked at the empty dashboard and…literally didn’t know what to do next. There was this tiny ‘select workspace’ CTA somewhere on top – while I still didn’t have any workspaces. I waited for someone/thing to tell me what to do next…but it just didn’t happen. I couldn’t figure it out in 3 minutes – so I was gone. And the app was intended for low-tech and a rather conservative target audience… Turns out, apart from the terrible onboarding UX, it had some pretty cool functionalities like scheduling and time tracking within the projects Kanban…but so what, if I was never able to discover them, actually. And this could have been so easily fixed with an in-app tutorial. Sure – there are also other options. He could have given me a demo (expensive), or referred me to documentation (which I’d most likely *not* read because let’s face it – who’s got time to do it?). Or he could have an automated tutorial inside the app (which seems like the most natural place to educate the user about your app anyway, doesn’t it? 😉) But how to do it right? Again, there are options. You could do a video tutorial, a product tour or an interactive walkthrough (probably the best choice, as it helps the user learn by doing and really become engaged in your app!) Check out the post below to learn how to use in-app tutorials to educate your users and increase product adoption 👉 https://userpilot.com/blog/in-app-tutorials-adoption/

How to automate customer onboarding using marketing automation so that you can start on the right path with a delightful customer experience.

You've probably head of the pirate metrics, right? The ones that spell 'AARRR'—aquisition, activation, retention, referral, revenue. We were curious about which pirate metric has the most leverage in boosting revenue, so we created a calculator and compared them. Here are the results: