An introduction to product strategy with examples of north star metrics across industries The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth.

An introduction to product strategy with examples of north star metrics across industries The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth.

Sean Ellis' response to "Don’t Let Your North Star Metric Deceive You" by Brian Balfour, Casey Winters and Shaun Clowes. Sean defines a North Star Metric (NSM) as the single best metric for tracking accumulated user value for a product over a time period. In other words, it is a company-wide metric for tracking sustainable growth. The concept of One Metric that Matters (OMTM) is the “one metric that matters — right now.”