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Every Product Needs a North Star Metric: Here’s How to Find Yours
An introduction to product strategy with examples of north star metrics across industries The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-term product strategy and growth.
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The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base. Once you understand your North Star Metric, it is important to document the variables that work together to move this metric. These variables generally include parts of the customer lifecycle such as new user signups, new user activations and improving engagement/retention of users. By understanding the relationship of these interdependent variables and your current conversion rates, you will gain insights into potential high leverage opportunities for growing your North Star Metric.