Word of mouth marketing is one of the most cost-effective acquisition channels with 92% of consumers trusting recommendations from people they know over traditional advertising

On Instagram and TikTok, everyone wants to show off their John Deere tractor. Why? And what does that mean for the in-house marketing team? We asked John Deere's director of PR and social, Jen Hartmann.

The author's analysis of Dropbox's S-1 is that they are a cash machine and possesses a magical business model. He argues that anyone who concludes otherwise doesn’t understand the difference between cash flow and GAAP and the power of negative churn.