When launching a new app-based product, many businesses will begin with a ‘minimum viable product’ in order to quickly enter the market, while gauging the demand for the product.

Roughly one-third of startups fail because of a lack of funding. They may have brilliant ideas, but not enough financial support to survive, besides that, COVID is changing the startup financing picture significantly. This means that the financing industry is becoming very selective and competitive. But don’t put your great idea on the shelf just yet. A compelling investment proposal will give you a good chance to source the funding you need. But if you haven’t done it before, you probably have a bunch of questions. How do you write a good investment proposal? How long or short should it be? And what should you write about? You’ll find all the necessary information in this guide.

Clients approach software development companies with particular requests for products to fulfill their specific needs. When a development team takes the request “as is” and starts putting the documentation together, without verifying the validity of such a product idea, it may lead to misalignment in expectation and disappointment in the final result. I argue that the MVP approach is suitable even when the company is looking to develop a product for internal enterprise use, not to mention bringing a new product to the market