Growth Experiments is a complete platform to track ideas, hypotheses and results.
Clients approach software development companies with particular requests for products to fulfill their specific needs. When a development team takes the request “as is” and starts putting the documentation together, without verifying the validity of such a product idea, it may lead to misalignment in expectation and disappointment in the final result. I argue that the MVP approach is suitable even when the company is looking to develop a product for internal enterprise use, not to mention bringing a new product to the market
A minimum viable product (MVP) is a concept from Lean Startup, defined by Eric Ries as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. It serves as validation on whether your customers will actually purchase your product. The sooner you can find out whether your product will appeal to customers, the less effort and expense you spend on a product that will not succeed in the market.