Growth Experiments is a complete platform to track ideas, hypotheses and results.
Benjamin Dell is a founder of multiple SaaS companies. He has a unique way to launch a product and typically launches a product in 4 weeks time. One of his products HeySummit generated $130,000 in revenue in just 4 weeks. How does he develop and launch a product in just 4 weeks time? This post explains...
Wenow live in the age of unprecedented entrepreneurship, which means that you have to be remarkably prepared if you are to venture out into the startup world and succeed. We’re not here to sugarcoat it for you — the road ahead is likely to be full of bumps and potholes. This is why, to help you steer clear of at least some of them, we’ve put together a list of common mistakes made by startups during the mobile app development process. 1. Lacking focus and a clear project scope Too many startups make the mistake of trying to build a product for everyone, thinking that it’s a sure-fire way to score a larger user base. But experience shows that if your app tries to cater to everyone, its message will be all over the place and won’t really be able to speak to anyone. Remember that even facebook didn’t start out as a mass product — its initial niche was Harvard students and alumni. It’s better to start off narrow, gain the trust of your early adopters, and then go on building on your MVP by adding new features. In short, before getting to the actual product development, make sure you have a clear plan and a solid understanding of your app in terms of architecture, functionality, features, and design flows. Invest some time into researching similar apps that are currently in the market so that you have a better understanding of your own app’s strengths and unique selling points as compared to the rest.
Clients approach software development companies with particular requests for products to fulfill their specific needs. When a development team takes the request “as is” and starts putting the documentation together, without verifying the validity of such a product idea, it may lead to misalignment in expectation and disappointment in the final result. I argue that the MVP approach is suitable even when the company is looking to develop a product for internal enterprise use, not to mention bringing a new product to the market
A minimum viable product (MVP) is a concept from Lean Startup, defined by Eric Ries as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. It serves as validation on whether your customers will actually purchase your product. The sooner you can find out whether your product will appeal to customers, the less effort and expense you spend on a product that will not succeed in the market.