In this guest post from our friend Chingiz from Pixonic you are going to learn how to do ASO on Apple App Store in the two new languages, Arabic and Hebrew, in order to maximize visibility and get more downloads. Thank you so much Chingiz! This June, Apple finally heard the voices of ASO practitioners and added 2 new locales to App Store Connect: Hebrew and Arabic. We’ve been asking for this for years, even if all 11 Arabic countries were lumped together in just one locale. So it comes as no surprise that this update was met with lots of positive feedback. Before this new release, ASO for these countries required the use of locales like EN GB to upload the required metadata (App Name, subtitle, keywords field) or create a separate app. You don’t need to be an App Store Optimization expert to tell that both these options are as inconvenient as they are inefficient.
Because not everybody loves conformity, Apple introduced the A Closer Look video as their solution to mixed-orientation screenshot gallery assets. This way you don’t have to choose only landscape or only portrait orientations for your assets; you can simply upload both and Apple will do the rest. So for example, if you upload a portrait gallery and one landscape video *poof* the A Closer Look section magically appears just for you. The Apple genie(us) granted your wish for another asset with which to target your users. Three types of users come into contact with the A Closer Look video; lapsed users, search users, and explorative users are all exposed to it. And with this knowledge, real targeted messaging can be created.
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>
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