Growth Experiments is a complete platform to track ideas, hypotheses and results.
In this episode of Coffee + Commerce, Mike Hann, EVP of Revenue at Fabric and the co-founder of Poq, joins us to discuss how brands and retailers can grow commerce through mobile with headless commerce, APIs, and good design. Mike made the Forbes 30 Under 30 list in the Retail and E-commerce category while growing Poq, an app commerce company. Before Poq, Mike was an e-commerce consultant at ChannelAdvisor and the head of e-commerce at Xerox.
Mobile has changed the way the world works. It touches every aspect of life. For most people the first thing they look at when they wake up the mobile screen and the last thing that they see before going to bed is the mobile screen. So to say that it’s important for business would be an understatement. But even though it’s a well-known fact, many business owners are still designing and developing websites for desktops and then trying to make them work well on mobile. While in reality, it should be the other way round. Why? Because the truth is, mobile isn’t a trend anymore, rather it has become a lifestyle for our heads-down generation. Do you know that 85% of adults expect a company’s website should be as good or better than its desktop website when viewed on a mobile device? While 57% of internet users say, they won’t recommend a business with a poorly designed website on mobile. And not just that Search engines like Google favor mobile-optimized websites as well.
This is an episode of App Growth Talks, series of interviews with experts on mobile marketing and growth. This episode’s special guest is Mariusz Gąsiewski, CEE Mobile Gaming Lead at Google. Mariusz is and expert on mobile gaming, growth strategies for mobile gaming businesses, efficient and scalable acquisition. What is more, Mariusz is also a founder of GameCamp, one of the biggest mobile app & game communities in Europe. From this interview, you will learn everything everything about mobile gaming, key metrics, trends and the state of the market. Below, you will find some insights Mariusz shared during the App Growth Talk, while other insightful hints, actionable ideas and engaging tips you will find by listening the full version of the interview.
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>