The size of a mobile screen plays a pivotal role in mobile application development. Before building the app, the app developers must contemplate of the app's suitability on all types of a display of different devices.

Given today’s saturated mobile marketplace, it was a significant step forward when Google launched their Store Listing Experiments tool to help developers A/B test app store creatives and identify which combinations of art and messaging drive the most installs. But, just how effective is this tool? Our latest post aims to answer that question by addressing several misconceptions about the tool, specifically what it can help you accomplish and where it lacks in being a sufficient, standalone app store optimization (ASO) platform.

For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.