Founded in 1851, The New York Times has been an American household name for over a century. You read that right. 1851. Traditionally a print media business, The Times has fundamentally reshaped its strategy to adapt to an increasingly digital world. Deriving inspiration from brands like Netflix, HBO, and Spotify, The Times now invests heavily in its core offering (journalism), while continually adding new features — like a full suite of mobile apps for anything from cooking and crosswords to real estate. Today, we take a close look at The New York Times’ flagship app. How does the publication condense their enormous content archive for mobile, and what is it like to consume rich media on on such a tiny screen? Let’s dive in.
For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.
Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.
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