So, we haven’t really had a definitive means to measure app reinstalls... until now. TUNE recently partnered with Apple to access and analyze data on new and returning app users, and the findings show that app reinstalls are the single most significant and overlooked factor in mobile user acquisition. In fact, they found that nearly half of all installs are reinstalls. This post relates TUNE's findings to a unique opportunity for App Store Optimization (ASO) on iOS.
For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.
Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.
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