First, we need to understand the abstract view on the basis of which Health care industry works. In an overall manner entire healthcare sector can be clubbed into a single unit which basically consists of Hospital, Doctors Regulatory body, Health-care solution Vendors and the patient. Real-time on-demand medical assistance is a new influential shift in the healthcare segment. Although, the basic idea of home healthcare is changing in an overall manner the way healthcare industry functions, which expects convenient, easy, user-friendly and quick access to healthcare. Some of the most important reasons for comprehensive testing: 1. Security of the Applications 2. Big Data Testing 3. Usability Testing Continue Reading....

In part 1, I outlined a process for auditing mobile app retention efforts and identifying some qualitative and quantitative signals that can inform a retention strategy. This article provides a framework for those strategic decisions and outlines common strategic approaches that tackle different inputs to retention.

For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.