There’s little doubt that in-app messages add value for mobile marketers. With consumers spending 85 percent of their mobile time within apps, it’s an effective messaging channel. But do these messages add value to the end user? When implemented correctly, in-app messages are win-win. It’s possible to improve the user experience for customers while also pursuing marketing goals. Here are a few ways in which in-app messages are a UX element in their own right.
When Shapr3D released the first promo video of the product, it reached 4.5M views in just a few weeks. The video went viral. The app was still buggy, had many issues, but the hype and demand seemed to be there. This is was the time to drive app installs plus grow the retained and monetized userbase. To organize the thinking we used the Mobile Growth Stack framework. Here's how!
Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.
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