Slack groups are growing in popularity – and the funny thing is, Slack had nothing to do with it. It happened organically as users realized that a free platform where you can create chats around a topic or theme was a great place to congregate. You might be thinking, “I’m already part of too many online groups and chats. Adding one more to the mix is just going to be another distraction.” Here’s why you should reconsider joining a Slack community.

Have you ever been on a roller coaster ride? If yes, then do you recall the edge-of-the-seat ups and downs, the head-rush from the varying speeds across the entire course? Well, marketing your mobile app can be similar! As a growth marketer, you are bound to have a tough time improving your app user engagement and retention rates. In fact, the problem of anticipating actual downloads can be easily solved as opposed to getting repeated active usage from downloads. The fact that 21% of users' drop-off right after the first-time usage indicates something is wrong with the app or the UI is too complex. And the first time user experience (FTUE) is very crucial for any mobile app business as it can decide the success of your app. So how do you educate a user about your key app features to build a habit that could improve user engagement and retention? The solution: App Walkthroughs!

For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.