Summer is in full bloom and it’s the time of year when an app’s engagement rate either skyrockets or drops significantly depending on the functionalities they offer. During the summer vacation people are sure to travel, listen to music, take photos, and share happy moments on their social media feed. They spend less time on business apps and switch their focus from learning to entertainment and fun. Are there ways to keep app users active during the summer? We’ve asked experts from leading apps Udemy, Runtastic, and Ultimate Guitar how to beat seasonality, or at least use it to your advantage.

Mobile user acquisition is getting harder and harder every year. Few can disagree with that. With further fragmentation of the market, each app needs to have its own environment and provide a compelling user experience for every user nonetheless. On both the Apple and Android store, it’s also getting harder to get your app discovered. , while the already popular one can take advantage of massive traffic already. But how can you acquire more mobile users sustainably and reasonably, even if you’re in a competitive niche and you don’t have a large budget? In this guide, you’re going to discover what are the best mobile acquisition channels working right now where you can find your next users, how you can track your analytics so that you know what’s working and what’s not, and everything else necessary to make your user mobile user acquisition efforts succeed. Discover what’s working in this article, so that you can use it to your advantage and beat your competition.

For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.