The industry of beauty salons has ruled for centuries with no considerable challenge of disruption. Entrepreneurs of different times considered it a successful investment owing to the massive demand. However, the statistics shared later in the text reflect that the industry is undergoing a drastic decline. Nevertheless, this industry is not going to disappear – instead, it is transforming into its beauty on-demand app parallel.

The popularity of smartphones is growing every day. Customer expectations have evolved and continue to evolve in response to new digital technologies. Read how businesses can use live chat services to meet the growing demand for rapid response and real-time communication as smartphones become the preferred way to access the internet.

For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.