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Here is an ultimate guide to tools you need for successful work with Apple Search Ads. You will learn which tools will help you find relevant keywords, keep an eye on your competitors, analyze post-install events & measure user retention, choose best performing visuals, and finally, automate & optimize Apple Search Ads campaigns.

For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.