Growth Experiments is a complete platform to track ideas, hypotheses and results.
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If 2020 showed us anything is that having a mobile presence was often the difference between surviving the crisis caused by the global pandemic or not. Unfortunately for many companies, doing business the old fashioned way was no longer cutting it in light of the recent economically disastrous events and many of them saw the real value of digital solutions. In our new reality, having a mobile app is no longer a luxury, it’s a way of extending your business into the digital realm at a time when the customer’s direct physical interaction with your product or service is literally restricted. Confined by lockdowns and quarantine, consumers are now spending an unprecedented number of hours on their mobile devices, 1.6 trillion hours in the first half of 2020 alone, to be exact. In April 2020, Among Android users alone, the average user spent about 27% of their waking hours on their mobile, that’s a 20% increase from 2019. Needless to say, if your business isn’t mobile or if the mobile experience you’re providing to your customers is subpar, you’re missing out. In case this intro alone wasn’t sufficient enough to convince you, let’s take a look at a slew of other reasons why you need an app for your business.
For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.
Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.