More than 90 million people are using dating apps worldwide. However, our data shows that the average conversion rate (CVR) in the dating category is between 13-18%. This means that around 82-87% of visitors land on your app store page and decide *not* to install. This month we hone in on the online dating industry and uncover insights and actionable App Store Optimization (ASO) tips to help dating apps boost CVR.
More than 90 million people are using dating apps worldwide. However, our data shows that the average conversion rate (CVR) in the dating category is between 13-18%. This means that around 82-87% of visitors land on your app store page and decide *not* to install. This month we hone in on the online dating industry and uncover insights and actionable App Store Optimization (ASO) tips to help dating apps boost CVR.
For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.
Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.
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