About 7.7 billion people are living on the planet, and 2.7 of them (or 35%) are the active users of smartphones, while 1.35 of the planet’s population (or 17.5%) operates a tablet regularly (Statista). An average smartphone owner in the US checks their mobile device every 12 minutes. And all phone holders in 2019 spend 90% of their time on apps. The numbers don’t lie, and with a naked eye, one can see that the mobile app development industry continues to thrive over the past decade. Once a business owner realizes the influence a mobile app can make, they would instantly begin looking for app programmers to bring onboard a professional team for their company. In reality, many companies do not interpret the concept of a mobile app development team and end up with a couple of devs and a designer struggling to deliver a great product and monetize it. This is why this article is to outline the structure of a perfect team for mobile app development and clarify what to expect from your workers.
For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.
Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.
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