In-app messaging has emerged to be the perfect mobile messaging channel. They are undoubtedly effective but they’ve always been perceived as the second kick to push notification. This is because there hasn’t been any significant change to in-app messages. It has been about the same, mundane templates that did not deliver seamless user experience, until today. At Insider, we have brought all our learnings from personalizing experiences to hundreds of consumers both on mobile and web to in-app messaging. We have begun a movement of redefining in-app messaging to in-app engagement.

In-app messaging has emerged to be the perfect mobile messaging channel. They are undoubtedly effective but they’ve always been perceived as the second kick to push notification. This is because there hasn’t been any significant change to in-app messages. It has been about the same, mundane templates that did not deliver seamless user experience, until today. At Insider, we have brought all our learnings from personalizing experiences to hundreds of consumers both on mobile and web to in-app messaging. We have begun a movement of redefining in-app messaging to in-app engagement.

I'm opening up to the possibility that some of our UI patterns might be contextual to desktop or mobile. To feel out how some of these patterns might be reinforced, break or bend, it might be great to start with a simple side-by-side screen comparison. And so in this analysis, I chose to dissect Amazon's Account Creation flow as we know that they run 10,000s+ of experiments per year.