So, we haven’t really had a definitive means to measure app reinstalls... until now. TUNE recently partnered with Apple to access and analyze data on new and returning app users, and the findings show that app reinstalls are the single most significant and overlooked factor in mobile user acquisition. In fact, they found that nearly half of all installs are reinstalls. This post relates TUNE's findings to a unique opportunity for App Store Optimization (ASO) on iOS.
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>
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