If you're a big-time app publisher, you might have second thoughts about trusting freelancers with your entire advertising campaign. After all, your in-house team knows no rivals when it comes to driving traffic to your app – they know the product and the audience better than anyone else. It might not even be so much of a trust issue, more like – sometimes you really don't need media buying as a service, especially if you're positive that your own team can handle it better than anyone else out there. What you do need, however, is the fuel to drive the whole advertising effort without making constant pit stops. And what's fuel in terms of Facebook mobile ads? Why, it's ingenious creatives of course! But does your team have enough juice to run all the laps? Like in many other things, practice makes perfect. But it also leaves people bored and exhausted – so if you ask the same guys to constantly pump out clever ads, they will eventually start to consume more creative ideas than they can produce. Let's face it – even though creativity is a renewable resource (unlike real gas, sadly), it still takes time to replenish. And if you're constantly driving massive advertising campaigns on Facebook, you'll soon end up running on fumes. Unless you find a new fuel supplier.

On September 19, Apple released iOS 11. With the new mobile operating system, came a completely redesigned App Store that altered both App Store Discovery Pages and App Store Product Pages. If you haven’t yet revisited your App Store Optimization (ASO) strategy, now is the time. Since the big debut, StoreMaven has been trying to help app developers strategize accordingly. We’ve prepared yet another resource to help you stay on track during these turbulent times. Here are 9 quick and easy ASO tips that are sure to help you get your app iOS 11 ready!