Houseparty, a face-to-face social networking app for mobile and desktop, has acquired a staggering 20+ million users in less than three years since its launch in 2016. What might be even more impressive than its growth is the average time users spend in the app: 60 minutes. So, how did this app become so sticky? According to Jeff Needles, Head of Business Operations and Analytics at Houseparty, it’s through a combination of continuously testing everything in the app, and using data to inform—but not completely drive—their decisions. In this blog, we're revealing some of the mobile A/B tests that helped them get there, plus the team's experimentation best practices. Check it out, mobile app developers!
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>
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