When you call somebody a gamer, you probably have a picture of a guy playing Playstation, wearing a headset, yelling on a TV in his living room. But gaming is so much more. Mobile is a far more popular place to play games. Actually, mobile gamers make up to 88.8% of digital gamers and span across all ages. To find out who is a modern mobile gamer and what motivates him to play games, head over to our blog 👉

Have you ever been on a roller coaster ride? If yes, then do you recall the edge-of-the-seat ups and downs, the head-rush from the varying speeds across the entire course? Well, marketing your mobile app can be similar! As a growth marketer, you are bound to have a tough time improving your app user engagement and retention rates. In fact, the problem of anticipating actual downloads can be easily solved as opposed to getting repeated active usage from downloads. The fact that 21% of users' drop-off right after the first-time usage indicates something is wrong with the app or the UI is too complex. And the first time user experience (FTUE) is very crucial for any mobile app business as it can decide the success of your app. So how do you educate a user about your key app features to build a habit that could improve user engagement and retention? The solution: App Walkthroughs!

Converting smartphone visitors into email subscribers is not easy. Unless you have the right method. Discover the exact technique Skechers Australia used to increase their email subscriptions by 77%.