Given today’s saturated mobile marketplace, it was a significant step forward when Google launched their Store Listing Experiments tool to help developers A/B test app store creatives and identify which combinations of art and messaging drive the most installs. But, just how effective is this tool? Our latest post aims to answer that question by addressing several misconceptions about the tool, specifically what it can help you accomplish and where it lacks in being a sufficient, standalone app store optimization (ASO) platform.
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>
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