The App Store is an extremely competitive environment now, being home to about 4.1 million iOS apps. To make their apps visible in this crowd, many publishers use Apple Search Ads, which offers a premium placement for the app above the organic search results. If you’re not familiar with the channel, you may wonder “Is Apple Search Ads worth running?” Or if you already manage paid campaigns on the App Store, your questions may be “Do I pay too much for a tap?”, “How do my competitors perform?” or “What’s a healthy Tap-through Rate?” We’ve made research to cover all the possible questions that may arise. We’ve analyzed the aggregated data of the apps linked to SearchAdsHQ, the platform to manage, optimize and automate Apple Search Ads. 🚀 The Apple Search Ads Benchmarks Report 2020 includes average metrics across 16 categories and 59 App Store storefront: ✔️ Tap-through Rate (TTR); ✔️Conversion Rate (CR); ✔️ Cost per Tap (CPT); ✔️ Cost per Acquisition (CPA).  Inside you’ll also find cost seasonality trends for CPT and CPA from March 2019 until February 2020. Additionally, we’ve created an interactive dashboard in Data Studio 📊 with all the metrics covered in Apple Search Ads Benchmarks Report 2020 (find the dashboard inside the report). 💬 Hope you’ll find it super helpful. If you have any questions, I’ll be glad to answer them in the comments.

Today, almost every business owner seeks to develop a mobile application. Someone wants to automate processes in this way, and someone eager to improve communication with users and increase sales. Our ultimate business guide will answer these questions: -How much does mobile application development cost in 2020 -How long does it take -How to reduce costs when developing a smartphone application without losing quality

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