It’s been a year since our last major update. We worked hard and are happy to introduce you a new shiny AppFollow 5.0 that includes: User feedback analysis tools to identify users problems in seconds; Full-featured App Store Optimization (ASO) tools with ASO analytics; Competitive analysis tools; New integrations including Salesforce, Jira, Zendesk native app and more
Because not everybody loves conformity, Apple introduced the A Closer Look video as their solution to mixed-orientation screenshot gallery assets. This way you don’t have to choose only landscape or only portrait orientations for your assets; you can simply upload both and Apple will do the rest. So for example, if you upload a portrait gallery and one landscape video *poof* the A Closer Look section magically appears just for you. The Apple genie(us) granted your wish for another asset with which to target your users. Three types of users come into contact with the A Closer Look video; lapsed users, search users, and explorative users are all exposed to it. And with this knowledge, real targeted messaging can be created.
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>
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