Can you believe that 40% of doctors think that a mobile app can reduce the number of visits to a clinic? In the same study, 93% of the physicians believe that health care mobile app can improve patient’s health. Quite frankly, mobile apps are already helping people to educate themselves and make better medical decisions. Mobile apps are starting to do a favor to the patient and will change the future of the health care industry in 2020.

Research shows that 63% of consumers are annoyed by the way brands continue to rely on the old-fashioned strategy of sending generic ad messages repeatedly. To make sure it’s not the case when it comes to your mobile marketing efforts, try implementing proper tools to improve communication and increase mobile app engagement. Here's how to leverage marketing automation & loyalty once you're at it.

Converting smartphone visitors into email subscribers is not easy. Unless you have the right method. Discover the exact technique Skechers Australia used to increase their email subscriptions by 77%.