In part 1, I outlined a process for auditing mobile app retention efforts and identifying some qualitative and quantitative signals that can inform a retention strategy. This article provides a framework for those strategic decisions and outlines common strategic approaches that tackle different inputs to retention.
In part 1, I outlined a process for auditing mobile app retention efforts and identifying some qualitative and quantitative signals that can inform a retention strategy. This article provides a framework for those strategic decisions and outlines common strategic approaches that tackle different inputs to retention.
<p>Mobile marketing refers to the marketing programs and considerations needed to effectively reach users on mobile devices. Mobile application growth strategies and tactics, mobile marketing tactics–including mobile search engine marketing–are all part of mobile growth. This section also contains the best articles on how to grow a mobile application and how to use App Store Optimization (ASO) to get more downloads and growth for your product.</p>
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