Images have the power to transcend language barriers. They have the ability to convey complex ideas to the masses, and we know this because we’ve seen it in things such as hieroglyphics and medieval paintings. And while technology has made communication somewhat “easier,” being able to translate research or business data can be difficult without a visual representation. This is why the use of data visualization has become so important. No matter the industry in which your business falls into, chances are you have a large amount of data at your fingertips. Unfortunately, data is only as good as what we make of it, and it serves no purpose when it’s just sitting in a data center, completely unused and ineligible. However, when it’s correctly processed, data can be digital gold to your business. When utilizing data visualization, the main goal is to be able to easily read and understand big data to identify patterns, trends, and outliers in large datasets. There are many ways to visualize data. Let’s go over a few of the most common you’ll see when it comes to business intelligence.

The first page of the marketing bible reads: “measure your KPIs”. Every marketer knows that tracking marketing KPIs is an essential part of determining success. Are your team’s actions helping you progress towards goals in a timely manner? KPIs are the best way to understand where your team’s time and money is going and whether or not those places are worthwhile. There’s no denying that measuring KPIs is an important part of a marketer’s job, but determining exactly which ones to report can be difficult. If your CEO asks how your team is performing, which of the many marketing metrics do you choose to report back?

Slack: Where work happens. More and more, that value statement is true. There are an estimated 50,000+ paying teams on Slack, in over 100 countries. Nine million people are using it every week in companies around the globe. Including this one here in Boston.