If you're working in marketing or you're a social media manager/community manager you should read this report. Lots of users questioned us about different metrics from our product. That’s why we’re going to release periodically some industry reports about competitive brands and why they succeeded on Facebook. The second monthly review is a report on U.S. Airlines industry. It is comprised of: - Southwest Airlines - Delta - American Airlines - United - Alaska Airlines.

Reaching sustainable growth can feel unattainable, especially for startups working with limited resources. So how do you get there without burning out? There are four principles to achieving sustainable growth: find product market fit, understand and track your North Star Metric, build a growth model that pushes your North Star Metric forward and finally, create a process for testing new channels and optimizing your current drivers. In this webinar, we'll be speaking with growth leaders from Thomson Reuters, Nexmo: a Vonage company and GrowthHackers about their recipes for sustainable growth - what worked, what failed and the data behind it all. Join us June 27th ready to ask questions and listen to stories about reaching sustainable growth with Riaan, Jack and Sean.  IN THIS WEBINAR YOU WILL LEARN: The metrics to track to identify product market fit  What's your North Star Metric and why it matters How to build a sustainable growth model  How industry leaders track and optimize their growth channels START: 10:00 AM PST / 1:00PM EST Register now.

"This paper aims to layout the current state of Customer Lifetime Value calculation research. It is entirely practical, so mathematical descriptions will only be discussed where they are important from a practical perspective. It also aims to provide both code and spreadsheets to allow for usage of the models discussed. None of the work shown and discussed here is original, I will point out references in the text but please also see the references listed in the bibliography for further details."