For many publishers, audio content is just an afterthought largely due to unclear monetization. The current audio measurement strategy falls short of expectations and demands because, for the most part, KPIs for audio are based on its video and display counterparts. The good news is that the industry is close to setting a new standard which means a new set of KPIs for audio ads for accurate information that both publishers and advertisers can fully leverage.

Most agencies will say that monitoring client KPIs is a critical exercise. But, when it comes to monitoring their own agency's KPIs? Well, clients always come first, so it's easy to neglect. So, which KPIs are most important for marketing agencies to track? In our latest report, we asked 29 marketing agencies to share their most important KPIs...

Slack: Where work happens. More and more, that value statement is true. There are an estimated 50,000+ paying teams on Slack, in over 100 countries. Nine million people are using it every week in companies around the globe. Including this one here in Boston.