As far as website analytics tools go, most marketers turn to two website tracking heavy hitters: Google Analytics and HubSpot. But, If you’re new to the world of website metrics, it can be hard to know which of these website analytics tracking tools to use, or if they can be used together. So in our latest report, we sought out to learn more about these two powerful analytics tools from dozens of marketers--similarities, differences and the benefits of using both Google Analytics and HubSpot to track website performance:

How do you define and track your Key Performance Indicators? At the beginning of each fiscal year, most companies set goals and plan performance metrics for individual teams to meet and exceed during the year. But creating KPIs is only one piece of the larger puzzle--if you’re like most teams, it’s also important for you to manage, track and analyze what the results of these KPIs mean for your overall business goals. So to make things easier for you, we’ve compiled 5 KPI best practices that will keep your team on track for success year over year:

How do you define and track your Key Performance Indicators? At the beginning of each fiscal year, most companies set goals and plan performance metrics for individual teams to meet and exceed during the year. But creating KPIs is only one piece of the larger puzzle--if you’re like most teams, it’s also important for you to manage, track and analyze what the results of these KPIs mean for your overall business goals. So to make things easier for you, we’ve compiled 5 KPI best practices that will keep your team on track for success year over year: