With Net Promoter Score being a benchmark for your SaaS business success, it means higher recurring revenue, retention rates, and customer satisfaction. Do your NPS strategy right, and you’ll skyrocket your company growth. In this guide, we’ve outlined the essentials of net promoter scores, how best to use them, as well as how they can benefit your SaaS business.

Sometimes, in-app Twitter stats is not enough to estimate your activities on the platform. Fortunately, there are special Twitter analytics tools. In this article, you will find a brief overview of five of them. Choose any to improve your social media strategy.

Every digital marketing branch has its own set of metrics. 📐🔢📏 Email marketing uses Delivery Rate, Open Rate, and Bounce Rate. SEO uses Domain Rating, Organic Traffic, and Keyword Rankings. PPC uses Click-Through Rate, Cost Per Click, and Cost Per Conversion. Likewise, growth marketing invests in its own metrics. From Monthly Recurring Revenue to Customer Lifetime Value and Churn Rate, here are the 12 growth metrics you should start tracking today!