Different types of conversions can provide you with different perspectives on the results of your marketing. Some will help you to assess cross platform performance and other will allow you to take platform specific conditions into account when judging the results of your marketing. Take this into account when you begin to explore working with conversions, as you should choose which conversions to set up accordingly. Main Takeaways The key concepts surrounding conversions that will be the subject of this blog post are as follows...
What are the ingredients for a Lean mobile analytics setup? What are some of the common failures of the 'data driven' approach and how can these risks be mitigated? What analytical approaches and capabilities will help drive growth at different stages? Andy Carvell (ex. SoundCloud retention lead) tackles these questions and more in this latest essay.
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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