Email marketers expect a certain amount of unsubscribers from any campaign. The average unsubscribe rate is between 0.2% and 0.5%, according to most marketing experts. Sudden spikes above 0.5% are often thought of as signals that something is amiss. The reality is that a high unsubscribe rate could mean any number of things, from poorly optimized content to dud email addresses. Not all of the reasons for unsubscribing are bad. In some cases, you might actually want a high unsubscribe rate. Read all about why that may be a good option and how to build a healthier subscriber rate in this article.
Customer churn is a problem that all companies need to monitor, especially those that depend on subscription-based revenue streams. The simple fact is that most organizations have data that can be used to target these individuals and to understand the key drivers of churn, and we now have Keras for Deep Learning available in R (Yes, in R!!), which predicted customer churn with 82% accuracy.
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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