There’s no doubt that science is inundating sales, driving sales managers and sales reps alike to pay closer attention to key performance indicators (KPIs) than ever before. Tracking the right data incentivizes sales teams to consistently hit their targets. While being metric-driven may be top of mind, there are so many different measures that, knowing which sales metrics to use and when, and which ones to avoid can be nothing short of confusing. Determining the most important metrics for your team will ultimately depend on your sales structure, but there are measures to take you in the right direction.
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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