New Course: Master hypergrowth fundamentals & engineer a model that over-delivers every goal.
With Net Promoter Score being a benchmark for your SaaS business success, it means higher recurring revenue, retention rates, and customer satisfaction. Do your NPS strategy right, and you’ll skyrocket your company growth. In this guide, we’ve outlined the essentials of net promoter scores, how best to use them, as well as how they can benefit your SaaS business.
Every digital marketing branch has its own set of metrics. 📐🔢📏 Email marketing uses Delivery Rate, Open Rate, and Bounce Rate. SEO uses Domain Rating, Organic Traffic, and Keyword Rankings. PPC uses Click-Through Rate, Cost Per Click, and Cost Per Conversion. Likewise, growth marketing invests in its own metrics. From Monthly Recurring Revenue to Customer Lifetime Value and Churn Rate, here are the 12 growth metrics you should start tracking today!
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.