A vast majority of companies rely on email as their primary vehicle for gathering customer feedback—and typically, these companies have higher rates of retention. In fact, in a survey of over 468 brands there was a direct correlation between a company's response rate and Net Promoter Score: the higher the response rate %, the higher the NPS. The takeaway: engagement metrics MATTER. But how do you optimize your email survey sends to boost engagement and response rates? We dug into the archives and our customer success team expertise and found 6 tactics to focus on in email survey campaigns.

We recently released our first ever Benchmark Report about App User Lifecycle. To create this, we analyzed users over 1 Billion devices who performed over 55 Billion events in 2018 to understand what makes the fastest-growing apps succeed. Key Takeaways: 1. Get a complete picture of how your app stacks up against your peers. 2. Spot red flags to improve your performance at every stage of the user lifecycle. 3. Get data-backed recommendations from our mobile marketing experts to optimize your user engagement and mobile growth strategies.

Slack: Where work happens. More and more, that value statement is true. There are an estimated 50,000+ paying teams on Slack, in over 100 countries. Nine million people are using it every week in companies around the globe. Including this one here in Boston.