With more and more money being poured into Content Marketing, what good is it bringing for your organisation? Unlike the "old days", we know that with digital everything can be measured and you don't have to stick with some guess work whether "it is working or not". How do you determine success though? And how can you measure it? This post gives you fourteen actionable metrics for your organisation to start measuring and determining if you're successful.
If you're not receiving enough feedback to your Net Promoter Score survey, your collected data might not offer a full picture of your customers satisfaction. The good news is that it's quite easy to improve your NPS response rate in order to earn more insightful feedback and make effective changes to your business.
"This paper aims to layout the current state of Customer Lifetime Value calculation research. It is entirely practical, so mathematical descriptions will only be discussed where they are important from a practical perspective. It also aims to provide both code and spreadsheets to allow for usage of the models discussed. None of the work shown and discussed here is original, I will point out references in the text but please also see the references listed in the bibliography for further details."
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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