User behavior is everything to a product team, right? With tools like Mixpanel, product teams can track just about anything a user does while logged into their application. Powerful? Absolutely. Useful? Well, that depends. Rather than spend countless cycles and resources optimizing for user metrics that don't actually move the needle. Here are the 13 product marketing KPIs our respondents say every team should be tracking

Do you need some inspiration for your next influencer campaign? Check out the most successful influencer marketing campaigns of 2019.

Slack: Where work happens. More and more, that value statement is true. There are an estimated 50,000+ paying teams on Slack, in over 100 countries. Nine million people are using it every week in companies around the globe. Including this one here in Boston.