A vast majority of companies rely on email as their primary vehicle for gathering customer feedback—and typically, these companies have higher rates of retention. In fact, in a survey of over 468 brands there was a direct correlation between a company's response rate and Net Promoter Score: the higher the response rate %, the higher the NPS. The takeaway: engagement metrics MATTER. But how do you optimize your email survey sends to boost engagement and response rates? We dug into the archives and our customer success team expertise and found 6 tactics to focus on in email survey campaigns.
We recently released our first ever Benchmark Report about App User Lifecycle. To create this, we analyzed users over 1 Billion devices who performed over 55 Billion events in 2018 to understand what makes the fastest-growing apps succeed. Key Takeaways: 1. Get a complete picture of how your app stacks up against your peers. 2. Spot red flags to improve your performance at every stage of the user lifecycle. 3. Get data-backed recommendations from our mobile marketing experts to optimize your user engagement and mobile growth strategies.
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter