Where a runaway viral video hit might leave you thinking your video marketing is a success, “viral videos” are rarer than you think. And just because your video marketing doesn’t get millions of views doesn’t mean it’s a failure. Here is a handful of important metrics that can better help you determine how successful your video marketing is.
Though simple in its approach, email marketing continues to get major results. This is mainly due to the sheer volume of people who use email every day and their receptiveness to communicating with brands through this medium. It’s an amazing opportunity to connect with prospects, nurture leads, build trust and inevitably convert subscribers into customers. But to get the most out of it and avoid needless mistakes, it’s crucial that you pay attention to certain email marketing metrics. And that’s what we’re going to cover in this post. Here we’ll discuss at length the most vital email marketing metrics to analyze to increase engagement and conversions.
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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