Where a runaway viral video hit might leave you thinking your video marketing is a success, “viral videos” are rarer than you think. And just because your video marketing doesn’t get millions of views doesn’t mean it’s a failure. Here is a handful of important metrics that can better help you determine how successful your video marketing is.

Though simple in its approach, email marketing continues to get major results. This is mainly due to the sheer volume of people who use email every day and their receptiveness to communicating with brands through this medium. It’s an amazing opportunity to connect with prospects, nurture leads, build trust and inevitably convert subscribers into customers. But to get the most out of it and avoid needless mistakes, it’s crucial that you pay attention to certain email marketing metrics. And that’s what we’re going to cover in this post. Here we’ll discuss at length the most vital email marketing metrics to analyze to increase engagement and conversions.

Slack: Where work happens. More and more, that value statement is true. There are an estimated 50,000+ paying teams on Slack, in over 100 countries. Nine million people are using it every week in companies around the globe. Including this one here in Boston.