User behavior is everything to a product team, right? With tools like Mixpanel, product teams can track just about anything a user does while logged into their application. Powerful? Absolutely. Useful? Well, that depends. Rather than spend countless cycles and resources optimizing for user metrics that don't actually move the needle. Here are the 13 product marketing KPIs our respondents say every team should be tracking
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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