Building a mobile app for your SaaS business is an opportunity that could change the way your audience uses your product. Factor in the massive mobile market you’ll be able to tap into and it becomes near impossible to ignore the conversation. When we create a Mobile App Blueprint for clients, we ask and answer the following five questions before we start writing a single line of code. Ask yourself these same questions to ensure your transition into mobile is a smooth one.
NPS has been on the market for over 14 years already and it’s way easier to spot companies that are not sending NPS surveys rather than those that do. Some people might think that the framework is outdated and customers might already be too familiar with how it works, which means that a company can no longer rely on the accuracy of its data. We will explain in this article why NPS is just as valuable and accurate, and how come that answers given by respondents that are very familiar with the methodology turn out to be more insightful?
If you know how to use Google Analytics for your ecommerce brand or site, it can be beneficial for measuring and tracking your performance. Especially if you have a lot of products or offerings, it can be easy to get lost in the weeds. We bring you an extensive guide on everything you need to know, from tracking features that offer the most value for ecommerce to advanced implementation techniques. Steer your efforts toward the conversion finish line...
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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