For many publishers, audio content is just an afterthought largely due to unclear monetization. The current audio measurement strategy falls short of expectations and demands because, for the most part, KPIs for audio are based on its video and display counterparts. The good news is that the industry is close to setting a new standard which means a new set of KPIs for audio ads for accurate information that both publishers and advertisers can fully leverage.
Most agencies will say that monitoring client KPIs is a critical exercise. But, when it comes to monitoring their own agency's KPIs? Well, clients always come first, so it's easy to neglect. So, which KPIs are most important for marketing agencies to track? In our latest report, we asked 29 marketing agencies to share their most important KPIs...
Metrics are quantifiable measures used to track, monitor and assess the success or failure of various business processes. Metrics differ per organization, it is critical for growth because only things that are measured can be effectively improved. Common topics around metrics including AARRR Pirate Metrics, KPI, North Star Metric etc.
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