Digitalization has changed buyer behavior, sales, and marketing techniques tremendously. Producing more contacts was once exclusively the role of sales, but this is no longer the case. Today, marketing and sales work towards the same goal as a team. Marketers attract customers by educating them about the company’s offerings and nurturing them with information until they are ready to buy. As a result, customers make a decision to buy long before they decide to speak to a sales representative. Sales needs to adapt to these changes and be ready to meet a customer, offer them a personalized solution, and walk them through the rest of the buying process.

It is time to consider some effective ways to ensure your email marketing strategy does not fall flat. in continuation we’ll describe in detail the email marketing trends for 2021.

E-commerce marketing strategy: Do you know there are over 24 million e-commerce websites out there? Out of those 24 million online e-commerce businesses, how many do you use for shopping on a regular basis? I generally use about 5 e-commerce websites. I am very sure even you will be interacting...