Social media marketing is an essential tool for building awareness of your brand, connecting with potential and loyal customers alike, and generating the kind of qualified leads you've always dreamed of having. Kicking off an advertising campaign on two of the biggest social media platforms in history is a task easier said than done. Before diving into a new campaign headfirst, it's worth your time to review the necessary information as well as the expert tips and tricks about Facebook and Instagram advertising. From optimizing your ads on these platforms to growing your social media campaigns exponentially to perfecting your ad targeting strategies, this is your ultimate guide to Facebook and Instagram advertising.

Marketing Analytics is an increasingly valued area. Instead of making decisions based on opinions and intuitions, companies need to analyze performance data for more accuracy and security in strategies.

Brenna Loury is the Head of Marketing at Doist, the company behind the popular to-do list app, Todoist, and Twist, a team communication tool for remote companies.  Brenna met Amir, Doist's founder, in 2011 in Santiago, Chile where she was working as the Head of PR and Communication of Start-Up Chile, an accelerator program created within the Chilean Ministry of Economy. In 2012, she left Start-Up Chile to build her own tech PR firm, catering to companies – including Evernote, Songkick and TrueCaller – expanding into Latin America. Amir, in the early stages of Todoist, was one of her first clients. Brenna has been with Doist full-time since 2014. Today, she lives in Seattle with her husband and daughter.  You can Ask Her Anything about: - How Doist used PR to ignite Todoist's early growth - Product-lead marketing - Cross promoting different products under one umbrella - Content marketing - Doist's different acquisition channels (app stores, content, SEO, etc) Past interviews:  -Remote Marketing Podcast -Running Remote Podcast -Remote Working Hub Podcast -Crossing Borders Podcast -Nailing the Niche Podcast Follow her on Twitter and Linkedin