Did you know that 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority for the year? With stifling competition, it sure is one of the ways to keep attracting quality leads. But here’s the catch… Implementing SEO techniques make the best of us shiver with fear. A lot of it is due to the lack of a clear understanding of what SEO strategies can be applied to the business and what’s the way around them. If you are a B2B Marketers facing a similar challenge, we hear you. From tips on creating search relevant landing pages to optimizing your title, we’ve shared SEO best practices that B2B brands can leverage in 2019 and drive great results in our latest post.

You build a business by solving problems. You scale business by engaging with the customers. Did you know that every 20% increase in customer engagement leads to a 1% average increase in brand stickiness, retention, and in turn revenue? There are multiple stories on how customer engagement has improved brand identity and sales for different businesses. We are being flooded with engagement models, strategies, and plans—so much so that it’s suffocating. Listen, running a business is not easy. You cannot just follow models that worked for others and hope that it works for you. You need to get deeper than that; get to the root. Know what actually matters. It’s important that you know this to decode and create a customer engagement strategy that truly works for you. And getting your foundation right gives you the right acceleration that you need. Many successful customer-centric companies talk about how they engineer their own customer engagement plan by understanding the basics of engagement. This post will give you the perspective that helps you understand the basics of customer engagement; the first step towards building an infallible strategy; your foundation. Read along to fully understand customer engagement—the science and art of it.

See what were the best pieces of content along the year of 2018 and how they can help you better plan your content marketing strategy in 2019.