A few months ago, Brian Peters at Buffer gave me a call. Buffer wanted to grow their YouTube channel. But nothing they tried seemed to make a dent. They tried: -Publishing more often -Creating short videos -Trying explainer videos -Promoting their videos on social media But nothing worked. So I gave Brian Peters a few suggestions. And MAN did he implement them. In fact, he took many of my suggestions to the next level (especially when it came to keyword research). In the end, Buffer boosted their subscribers, views, and YouTube rankings significantly. (In fact, their monthly subs increased by 59% in 30 days. Not bad.) I know a lot of peeps here at GH are looking to get into video. So I thought this case study would help those folks a) avoid common mistakes and b) learn some new strategies that are working right now. So yeah, that's it. Let me know if you have any questions and I'll do my best to answer them here.
The lack of organic traffic happens on 9 out of 10 sites that I analyze or work with. When I see a picture indicating that produced content is growing steadily without bringing organic visitors, I call it "your money going out the window." If you feel that this might be the case with you, or you're simply searching for new sources of organic traffic, I encourage you to check out my post. I've shared a simple approach which guarantees that each piece you publish will start bringing organic visitors. P.S. Yes, in order to rank well in Google, you'll need links. P.P.S. Those who still believe there's a way to rank in Google without links (and without being another Wikipedia) can skip this post.
Find out everything you need to know about how to generate thousands of reviews on autopilot & then what to do with them. Including 9 hacks to supercharge your review generation! Why Reviews Matter How To Generate Reviews Automating The Process What To Do With Positive Reviews What To Do With Negative Reviews Let me know if you have any other tactics I’ve missed in the comments as I’d love to keep improving this guide.
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
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