While the truth is, not every business can invest in influencer marketing, there are some big lessons to be learned from the way influencers are able to grow their audience with video. Marketers everywhere can learn from this creative approach to content creation — share lots of high-quality videos over time, and slowly become a trusted resource, tastemaker, and leader in your industry.

In this article, we are going to see why referral programs work along with 3 powerful tactics you can use to introduce a referral program to your eCommerce customers.

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.