For many business owners who contact us about website design, one of the most popular questions they ask is “How can we increase web traffic?”

With so much focus among startups on hyper-growth, it’s refreshing to see a company that deliberately chose a different growth trajectory and has been successful. In this post, we take a look at how Help Scout, the maker of help desk software, has built a great brand in a highly competitive market.

In this interview, Sean Ellis talks about his growth framework and how he's used it to rapidly scale multiple companies now worth billions, including LogMeIn, Dropbox and Eventbrite.