Accounting firms, and many other types of companies need to rely on the expertise from marketers to help them in order to create a powerful marketing strategic plan. However, before financial advisors and accountants start working with experts that will help them develop the winning marketing plan for them, there are 5 important steps they need to take...
I started my career as a content manager in multiple projects, including online and offline, for enterprises and SMB. I used to spend my days surrounded by spreadsheets and multiple email threads, different approved versions of the same content and uncertainty around the editorial calendar -- which made a job I loved become way too difficult. My day dream back then was to have an easy-to-use software to streamline the content creation process (similar to what I used to access in the newsroom, where I worked as a reporter and news anchor). I talked to hundreds of other content professionals and marketing managers and they all confirmed: there was a real need for a solution like what Contentools came to be. We tested and tested around 2013 and 2014. Launched the software in 2015. Moved it from Beta in 2016. And we kept improving Contentools Content Marketing Platform ever since. With an incredible team we were able to develop and offer a complete solution that helps +15,000 talented marketers all over the globe (and tens of thousands more to come). Our heroes love their jobs as much as I did and deserve a solution to make their lives that much easier and their content even better and more engaging. Recently Contentools joined operations with GrowthHackers to create GrowthBoulevard, to offer a full stack of software for growth, and marketing, with artificial intelligence at its core. Besides being CEO of Contentools and co-founder of GrowthBoulevard I'm also a mother (2yo baby girl), wife and frequent traveler (mainly for business, rarely for leisure). I'd love to share my most recent learnings around: - Content Creation Process; - AI for marketing; - Team collaboration; - Team leadership development; - Parenting, positive discipline for toddlers and low carb cooking are also topics I'm open to discuss! lol
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
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