The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type. This is especially true for B2B SaaS marketing organizations, where competition is high and being able to deliver measurable results in a clear time frame is more important than ever before. We all like to see ourselves as results-oriented, but what does it really mean to create effective marketing goals? How can we actually create them? With this post, we want to lay out the process that you can use to create effective B2B marketing goals that align your team and drive results within your own company.

We all know that sending cold emails is still one of the most efficient way to acquire customers in B2B. Yet, according to return path, 21% of opt-in emails never end up in the person's inbox. In this article, we'll dive into how to warm up your email account and keep it that way, so you make sure to have the perfect email deliverability. You'll see some of the best ways to take care of your email reputation, set up SPF and DKIM records, but also learn what profile settings need your attention. Here's a quick overview: - Should you use a different domain for your email outreach - How do you maintain a good domain reputation - How to authenticate your domain with your SPF and DKIM - How to set up correctly your email profile - How to warm up your email address and keep it warm - How to send emails and maximize deliverability - Why personalization is key when sending cold emails

See what were the best pieces of content along the year of 2018 and how they can help you better plan your content marketing strategy in 2019.