Let’s talk about affiliate marketing and native ads. Native ads have been a trend for the last two years. What’s happening now? Native ads and teasers are the same things, aren’t they? Basically, yes. When Western companies tell you how cool they are, they forget that we invented the teaser ad about three years before the native advertising companies sprang up overseas. I’m glad that I represent a company that was one of the first to come up with this format. This is a growing trend — more and more companies will be using this format, for several reasons. The first is that the advertising does not pull the user away from the content. Native advertising is intuitive to the user, and in the Western markets, interaction with the user is important. Secondly, like any advertising tool, it can be used to promote products, including for affiliate marketing. The main difference between affiliate marketing here and abroad is in the individual tools. Our affiliates are pretty advanced and proactive. They are quick to think on their feet and take clues from the situation. In many ways, they can be more successful than Western affiliates. The only obstacle to success might be the language barrier.
As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can do when it comes to growth. There’s a degree of subjectivity to this – all companies and cultures are different – but there are some constants when it comes to building a world class growth team.
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
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