Let me start with a confession. Data, analytics, algorithms, statistics, probability and all such left-brain terms make my head spin. If you are a right-brained marketer like me, then you prefer to go by gut and instinct, love conceptual explanations and enjoy creating solutions rather than having a machine give them to you. Unfortunately, anyone remotely connected with marketing today, cannot escape data, numbers, fact and technology. Analytics is all of that and more. It’s time to face (and slay) our fears. This article will attempt to decode Predictive Marketing Analytics so it makes sense to a B2B marketer thinking about the what, why, when and how of it.
At the Moscow Affiliate Conference in Moscow, I also had a chance to talk with Reuben Mallalieu, the Senior STM Moderator. A quick note: STM Forum was launched in January 2011. The goal of the forum is to provide case studies, guides and high-quality information on a variety of topics for affiliate marketers all over the world. They also organize affiliate conferences and educational courses.
In my 13 years in digital marketing, I’ve grown more than 10 blogs to 100k+ monthly visitors. The biggest lesson I’ve learned from that experience is that most blogs follow the same general patterns and steps on their way to 100k. Today, I'm sharing my 16-step process to growing a blog to 100k+ visitors/month. This is a 10,000-word guide that outlines in detail the same strategies I use for all my clients, regardless of their industry or niche. Since different traffic levels require different tactics, I also sequence out the strategy for each stage of the growth process: - 0 – 10k visitors - 10k – 50k visitors - 50k – 100k+ visitors
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter