Naturally, there's a great deal of overlap between in-person and online networking. And in many ways, building digital relationships is easier. However, it's not all one-for-one. In fact, given the ease of digital communication, we have a tendency to underestimate how difficult it is to stand out, especially when we're trying to connect with influencers and industry leaders. In the spirit of breaking through, here are seven secrets everyone should know about digital networking.
The Sträva Craft Coffee Story told by Andrew Aamot When we started Sträva Craft Coffee, we kept our business plan simple and streamlined. We chose to forgo the front of house cafe operation so that we could focus on roasting the best coffee, and connecting with wholesale accounts and online customers – after all, why limit sales to our neighborhood when the Internet would allow us to reach the entire country? We built out our website, an eCommerce site enabled by Shopify that would allow us to showcase Sträva – to tell our story and present our products to the world. In January 2016 we went live. On that first day, the orders kept rolling in… from my parents, my friends, and from my business partner’s family as well. Sträva Craft Coffee was in business. We did it! And then the orders stopped." "We were just another face in a very big crowd" - Sträva Founders
User personas are often talked about in marketing and product design, but they’re almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts).
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
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