The traffic that you get to your website is the first point to getting a deal and you put in all kinds of efforts to increase the same. This traffic could be a result of a search carried out on Google, a link on another website or blog, advertisements - organic and paid, social media, referrals and more. You ensure that all the channels that could drive traffic are covered, including optimization of the website, the content, the loading speed and the keyword usage. The strategy can be planned in consultation with a digital marketing agency providing SEO services in India.

“Ignoring Social Media Marketing is like opening a business and not telling anyone” – Anonymous. In social media, visibility is the principal to successful marketability. The more accessible you get to your target audience, the better you position yourself in the market and in the mind of followers. While social media may seem all fun and games from the outside, the process of successfully marketing oneself could be backbreaking. Nonetheless, it is achievable if you keep yourself well informed and updated on the new techniques that will help you conquer this challenge.

GrowthHackers spoke to Pamela Chew, Content Director at GoBear, about the need for an effective content management solution such as GrowthHackers Workflow that came about as a result of a shift in GoBear’s overall business strategy.