Hey Everyone Hope your Monday is going amazing! We've been running AppSumo for 7 years and one of the most requested things was to just get all the tools you need for only 1 price... Took about 9 months to get all the companies and functionality together to make it and then beta test it for 4 months. Originally we called it AppSumo Black but wanted a unique brand and Briefcase was born. For our launch strategy since y'all are marketers, here's high level: 1- ProductHunt on launch day 2- Bonuses for early purchases this week 3- $25,000 advertising budget 4- An all-expense paid trip to 1 purchaser as an incentive to use the tools for their business. Any suggestions and feedback is appreciated!
The startup game is all about who can manage their resources more effectively. Which means, given all the same pieces, every startup should end up with the same perfect final product. After all, every startup needs to hire, every startup needs to design and develop their product or service, every startup needs a marketing department, etc. In theory, the results should be identical. But they’re not — and they never are. Your build order changes your outcome dramatically.
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter