While the truth is, not every business can invest in influencer marketing, there are some big lessons to be learned from the way influencers are able to grow their audience with video. Marketers everywhere can learn from this creative approach to content creation — share lots of high-quality videos over time, and slowly become a trusted resource, tastemaker, and leader in your industry.
They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
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