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When people pronounce one type of marketing or another as "dead," too many other follow suit, instead of measuring the results for themselves. Depending on your industry and target audience, what doesn't work for another company might be just right for you. In the B2B space, in-person telemarketing remains a powerful tool.
These are the best articles on marketing strategy and how to create marketing strategies that grow a business. From market research, brand positioning, and go to market strategy for new products and businesses, these articles focus on how to create an effective marketing strategy.
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