The tactics behind how Polaroid Eyewear did influencer marketing on Instagram and reached +15m people in less than 24 hours in 7 countries. This post breaks down the execution of how to successfully do influencer marketing to drive conversion into three things; frequency, engagement and scale. The costs of the various stages is further discussed and compared to other channels; with key take aways of how to increase engagement.

3 Untapped Methods to Generate Traffic: 1. Use your vacation responder to auto-reply to emails even when you're not on vacation 2. Get a testimonial on a SaaS site that shares your industry 3. Show your product in social posts organically. Let people ask "where can I buy this?" Idea to test from this article (click “save this idea” to build your testable ideas backlog in a free version of GrowthHackers Projects)

Solid lessons and actionable advice on branding and positioning from someone who's done it successfully multiple times. Favorite quote: "...You have every reason to do this work, to figure out your precise target customer for the short and long-term. Even if it means taking a couple of months to really nail this down. What’s a couple of months in the roughly 5-10 years you’ll spend betting on this customer to build and grow the company?"